Harvard Case - Bombay Theatre Company: Creating an Employer Brand Using Social Media
"Bombay Theatre Company: Creating an Employer Brand Using Social Media" Harvard business case study is written by Gordhan Saini, Raveesh Jaiswal. It deals with the challenges in the field of Human Resource Management. The case study is 16 page(s) long and it was first published on : Apr 16, 2023
At Fern Fort University, we recommend that the Bombay Theatre Company (BTC) implement a comprehensive social media strategy to build a strong employer brand and attract top talent. This strategy will focus on showcasing the company's unique culture, values, and opportunities for growth, while leveraging social media platforms to engage with potential candidates and build a vibrant online community.
2. Background
The Bombay Theatre Company is a renowned theatre group in Mumbai, India, facing challenges in attracting and retaining talented actors, directors, and technical staff. Despite its rich history and artistic excellence, BTC struggles to compete with larger organizations for top talent. The case study highlights the need for a strategic approach to enhance the company's employer brand and attract a diverse pool of skilled individuals.
The main protagonists of the case study are:
- Mr. Kapoor: The Artistic Director of BTC, seeking to improve the company's recruitment efforts and build a strong employer brand.
- Ms. Sharma: The company's Marketing Manager, tasked with developing a social media strategy to reach potential candidates.
3. Analysis of the Case Study
The case study reveals several key challenges for BTC:
- Limited Resources: BTC operates with a limited budget and relies heavily on volunteer work, making it difficult to compete with larger organizations offering competitive salaries and benefits.
- Lack of Brand Awareness: BTC's employer brand is not well-defined, leading to limited visibility and difficulty in attracting top talent.
- Outdated Recruitment Methods: BTC primarily relies on traditional recruitment methods like word-of-mouth and newspaper advertisements, which are less effective in reaching a wider pool of potential candidates.
To address these challenges, BTC can leverage the power of social media to build a strong employer brand. A comprehensive social media strategy should focus on:
- Defining the Employer Brand: BTC needs to clearly articulate its unique value proposition, highlighting its artistic vision, commitment to diversity and inclusion, and opportunities for professional growth.
- Content Creation and Engagement: BTC should create engaging content that showcases its work, behind-the-scenes glimpses, and testimonials from current employees. This content should be tailored to different social media platforms and target specific audiences.
- Social Media Platforms: BTC should focus on platforms like Facebook, Instagram, LinkedIn, and Twitter, which are popular among creative professionals and potential candidates.
- Building a Community: BTC should use social media to engage with its audience, respond to inquiries, and foster a sense of community among its followers.
4. Recommendations
1. Develop a Comprehensive Social Media Strategy:
- Target Audience: Identify the specific target audience for each social media platform, including actors, directors, technicians, and other creative professionals.
- Content Calendar: Create a content calendar that outlines the type of content to be posted on each platform, including behind-the-scenes footage, interviews with artists, performance highlights, and updates on upcoming productions.
- Content Strategy: Develop a content strategy that focuses on storytelling, showcasing the company's culture, values, and opportunities for growth.
- Social Media Analytics: Track key performance indicators (KPIs) like engagement, reach, and website traffic to measure the effectiveness of the social media strategy.
2. Enhance the Company Website:
- Dedicated Careers Page: Create a dedicated careers page on the company website that highlights open positions, employee testimonials, and information about working at BTC.
- Employee Profiles: Feature profiles of current employees, showcasing their skills, experience, and career journeys at BTC.
- Application Process: Streamline the application process and make it easy for candidates to apply online.
3. Leverage Social Media for Recruitment:
- Social Media Advertising: Utilize targeted social media advertising to reach potential candidates based on their interests, skills, and location.
- Social Media Groups: Join relevant social media groups and forums to engage with potential candidates and promote job openings.
- Social Media Events: Host virtual or in-person events on social media platforms to connect with potential candidates and showcase the company's culture.
4. Employee Advocacy:
- Encourage Employee Sharing: Encourage current employees to share their experiences working at BTC on social media, highlighting the company's culture, values, and opportunities.
- Employee Ambassador Program: Establish an employee ambassador program to empower employees to act as brand advocates and share their positive experiences.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies: The recommendations align with BTC's core competencies in artistic excellence and community engagement.
- External Customers: The strategy focuses on attracting top talent, which is essential for BTC's success in producing high-quality performances.
- Internal Clients: The recommendations empower employees to become brand advocates and contribute to the company's success.
- Competitors: The recommendations help BTC compete with larger organizations by leveraging the power of social media to reach a wider audience.
- Attractiveness: The recommendations are cost-effective and scalable, allowing BTC to reach a wider audience without significant financial investment.
6. Conclusion
By implementing a comprehensive social media strategy, BTC can build a strong employer brand, attract top talent, and enhance its reputation as a leading theatre company in Mumbai. The recommendations outlined in this case study solution will empower BTC to leverage social media effectively to achieve its strategic goals and ensure its continued success.
7. Discussion
- Alternative Options: BTC could also consider partnering with other organizations or institutions to promote its employer brand and reach a wider audience.
- Risks: The effectiveness of the social media strategy depends on the quality of content, engagement with the audience, and consistent effort in managing the social media presence.
- Key Assumptions: The recommendations assume that BTC has the resources and expertise to develop and implement a comprehensive social media strategy.
8. Next Steps
- Develop a detailed social media strategy: This should include specific goals, target audience, content calendar, and performance metrics.
- Allocate resources: BTC should allocate the necessary resources for content creation, social media management, and advertising.
- Train employees: BTC should provide training to employees on social media etiquette, content creation, and engagement strategies.
- Monitor and evaluate: BTC should regularly monitor the effectiveness of the social media strategy and make adjustments as needed.
By taking these steps, BTC can leverage the power of social media to build a strong employer brand, attract top talent, and achieve its strategic goals.
Hire an expert to write custom solution for HBR Human Resource Management case study - Bombay Theatre Company: Creating an Employer Brand Using Social Media
- Tnl Media Group
- Commonwealth Shakespeare Company Digital Question
- Videocon Dh Film Branding
- Peoples Light Theatre Company
- Bharatmatrimonycom
- Continuing Legacy Annapurna Studios
- Groupm India Human Dimension Digital Transformation
- Amc Entertainment Creating Spectacular Moviegoing Experience
- Evil Returns Bollywood Social Media Marketing
- People Management Mantra Success Case Singhania Partners
- Monitors Opportunities India
- Jackie Taylor Black Ensemble Theater
Case Description
After COVID-19 lockdowns delayed its first public theatre performance in April 2020, the Bombay Theatre Company (BTC) turned to virtual performances on various online platforms, establishing an international presence and casting international artists. In May 2022, the company's founder reflected on the human resources and business challenges he had faced in his short entrepreneurial journey. These included limited resources for talent acquisition, an overreliance on social media as a hiring source, and difficulties in retaining gig workers, as well as tepid corporate responses to BTC's theatre-based interventions and a lack of financial resources and clear revenue model. BTC's founder needed to determine the best business model to generate a steady flow of revenue and to envisage a clear growth path, and he knew he would have to choose between virtual and in-person shows as well as between theatre and film. Overall, BTC had built itself a strong foundation during the COVID-19 pandemic, and it now sought to leverage that base to build a compelling employee value proposition and attract the talent it needed to become profitable.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Write my custom case study solution for Harvard HBR case - Bombay Theatre Company: Creating an Employer Brand Using Social Media
Hire an expert to write custom solution for HBR Human Resource Management case study - Bombay Theatre Company: Creating an Employer Brand Using Social Media
Bombay Theatre Company: Creating an Employer Brand Using Social Media FAQ
What are the qualifications of the writers handling the "Bombay Theatre Company: Creating an Employer Brand Using Social Media" case study?
Our writers hold advanced degrees in their respective fields, including MBAs and PhDs from top universities. They have extensive experience in writing and analyzing complex case studies such as " Bombay Theatre Company: Creating an Employer Brand Using Social Media ", ensuring high-quality, academically rigorous solutions.
How do you ensure confidentiality and security in handling client information?
We prioritize confidentiality by using secure data encryption, access controls, and strict privacy policies. Apart from an email, we don't collect any information from the client. So there is almost zero risk of breach at our end. Our financial transactions are done by Paypal on their website so all your information is very secure.
What is Fern Fort Univeristy's process for quality control and proofreading in case study solutions?
The Bombay Theatre Company: Creating an Employer Brand Using Social Media case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. We ensure that the content is accurate, well-structured, and free from errors before delivery.
Where can I find free case studies solution for Harvard HBR Strategy Case Studies?
At Fern Fort University provides free case studies solutions for a variety of Harvard HBR case studies. The free solutions are written to build "Wikipedia of case studies on internet". Custom solution services are written based on specific requirements. If free solution helps you with your task then feel free to donate a cup of coffee.
I’m looking for Harvard Business Case Studies Solution for Bombay Theatre Company: Creating an Employer Brand Using Social Media. Where can I get it?
You can find the case study solution of the HBR case study "Bombay Theatre Company: Creating an Employer Brand Using Social Media" at Fern Fort University.
Can I Buy Case Study Solution for Bombay Theatre Company: Creating an Employer Brand Using Social Media & Seek Case Study Help at Fern Fort University?
Yes, you can order your custom case study solution for the Harvard business case - "Bombay Theatre Company: Creating an Employer Brand Using Social Media" at Fern Fort University. You can get a comprehensive solution tailored to your requirements.
Can I hire someone only to analyze my Bombay Theatre Company: Creating an Employer Brand Using Social Media solution? I have written it, and I want an expert to go through it.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Pay an expert to write my HBR study solution for the case study - Bombay Theatre Company: Creating an Employer Brand Using Social Media
Where can I find a case analysis for Harvard Business School or HBR Cases?
You can find the case study solution of the HBR case study "Bombay Theatre Company: Creating an Employer Brand Using Social Media" at Fern Fort University.
Which are some of the all-time best Harvard Review Case Studies?
Some of our all time favorite case studies are -
Can I Pay Someone To Solve My Case Study - "Bombay Theatre Company: Creating an Employer Brand Using Social Media"?
Yes, you can pay experts at Fern Fort University to write a custom case study solution that meets all your professional and academic needs.
Do I have to upload case material for the case study Bombay Theatre Company: Creating an Employer Brand Using Social Media to buy a custom case study solution?
We recommend to upload your case study because Harvard HBR case studies are updated regularly. So for custom solutions it helps to refer to the same document. The uploading of specific case materials for Bombay Theatre Company: Creating an Employer Brand Using Social Media ensures that the custom solution is aligned precisely with your needs. This helps our experts to deliver the most accurate, latest, and relevant solution.
What is a Case Research Method? How can it be applied to the Bombay Theatre Company: Creating an Employer Brand Using Social Media case study?
The Case Research Method involves in-depth analysis of a situation, identifying key issues, and proposing strategic solutions. For "Bombay Theatre Company: Creating an Employer Brand Using Social Media" case study, this method would be applied by examining the case’s context, challenges, and opportunities to provide a robust solution that aligns with academic rigor.
"I’m Seeking Help with Case Studies,” How can Fern Fort University help me with my case study assignments?
Fern Fort University offers comprehensive case study solutions, including writing, analysis, and consulting services. Whether you need help with strategy formulation, problem-solving, or academic compliance, their experts are equipped to assist with your assignments.
Achieve academic excellence with Fern Fort University! 🌟 We offer custom essays, term papers, and Harvard HBR business case studies solutions crafted by top-tier experts. Experience tailored solutions, uncompromised quality, and timely delivery. Elevate your academic performance with our trusted and confidential services. Visit Fern Fort University today! #AcademicSuccess #CustomEssays #MBA #CaseStudies
How do you handle tight deadlines for case study solutions?
We are adept at managing tight deadlines by allocating sufficient resources and prioritizing urgent projects. Our team works efficiently without compromising quality, ensuring that even last-minute requests are delivered on time
What if I need revisions or edits after receiving the case study solution?
We offer free revisions to ensure complete client satisfaction. If any adjustments are needed, our team will work closely with you to refine the solution until it meets your expectations.
How do you ensure that the case study solution is plagiarism-free?
All our case study solutions are crafted from scratch and thoroughly checked using advanced plagiarism detection software. We guarantee 100% originality in every solution delivered
How do you handle references and citations in the case study solutions?
We follow strict academic standards for references and citations, ensuring that all sources are properly credited according to the required citation style (APA, MLA, Chicago, etc.).