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Harvard Case - Walt Disney Company's Yen Financing

"Walt Disney Company's Yen Financing" Harvard business case study is written by W. Carl Kester, William B. Allen. It deals with the challenges in the field of Finance. The case study is 11 page(s) long and it was first published on : Jan 9, 1987

At Fern Fort University, we recommend that the Walt Disney Company (Disney) proceed with the yen financing, utilizing a combination of fixed-income securities and a swap agreement to hedge against currency risk. This strategy will allow Disney to capitalize on the lower interest rates in Japan while mitigating the potential negative impact of yen appreciation against the US dollar.

2. Background

The case study focuses on Disney's decision to finance its acquisition of the Tokyo Disneyland resort through a yen-denominated loan. This decision was driven by the significantly lower interest rates available in Japan compared to the United States. However, the potential for yen appreciation against the US dollar posed a significant risk to Disney's financial stability.

The main protagonists in this case are:

  • Michael Eisner: CEO of Disney, who is responsible for making the final decision on the financing strategy.
  • The Disney finance team: Responsible for analyzing the financial implications of different financing options and recommending a course of action.
  • The investment bankers: Providing advice on the best way to structure the financing and manage the associated risks.

3. Analysis of the Case Study

This case study can be analyzed using a framework that considers both financial and strategic aspects:

Financial Analysis:

  • Interest Rate Differential: The significant interest rate differential between the US and Japan is a key driver for the yen financing. This differential presents a cost-saving opportunity for Disney.
  • Currency Risk: The potential for yen appreciation against the US dollar poses a significant risk. This risk needs to be carefully assessed and managed through hedging strategies.
  • Financial Modeling: Disney should utilize financial modeling to analyze the potential impact of different yen appreciation scenarios on its cash flows and profitability. This will help in determining the appropriate level of hedging.
  • Capital Structure: The yen financing will impact Disney's capital structure, increasing its debt levels. This needs to be carefully considered and managed to ensure that it does not negatively impact the company's credit rating or financial flexibility.

Strategic Analysis:

  • International Expansion: The yen financing supports Disney's international expansion strategy, allowing them to acquire assets in a key growth market like Japan.
  • Competitive Advantage: Lower financing costs can provide Disney with a competitive advantage in the Japanese market, enabling them to offer lower prices or invest more in marketing and development.
  • Risk Management: Disney needs to develop a comprehensive risk management strategy to mitigate the potential negative impacts of currency fluctuations, interest rate changes, and other external factors.
  • Long-Term Growth: The yen financing should be considered as part of Disney's long-term growth strategy, ensuring that it aligns with the company's overall financial objectives.

4. Recommendations

Disney should proceed with the yen financing, implementing the following recommendations:

  • Utilize a combination of fixed-income securities and a swap agreement to hedge against currency risk. This will lock in a fixed interest rate on the yen loan while mitigating the potential negative impact of yen appreciation.
  • Engage with a reputable investment bank with expertise in international finance and risk management. This will ensure that the financing is structured appropriately and the hedging strategy is effectively implemented.
  • Conduct a thorough sensitivity analysis to assess the impact of different currency scenarios on the company's financial performance. This will help in determining the appropriate level of hedging and managing potential risks.
  • Monitor the currency markets closely and adjust the hedging strategy as needed. This proactive approach will ensure that Disney remains protected from adverse currency movements.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  1. Core Competencies and Consistency with Mission: The yen financing aligns with Disney's core competencies in entertainment and theme park development, supporting its international expansion strategy.
  2. External Customers and Internal Clients: The lower financing costs will benefit Disney's customers through potentially lower prices and improved offerings, while also providing financial benefits to internal stakeholders.
  3. Competitors: The yen financing will help Disney compete effectively in the Japanese market, offering a competitive advantage in terms of pricing and investment.
  4. Attractiveness ' Quantitative Measures: The financial analysis suggests that the yen financing, combined with an appropriate hedging strategy, offers a positive return on investment (ROI) and a favorable net present value (NPV).

6. Conclusion

The yen financing presents a valuable opportunity for Disney to capitalize on lower interest rates in Japan while mitigating currency risk through effective hedging strategies. This decision aligns with Disney's international expansion goals and provides a competitive advantage in the Japanese market.

7. Discussion

Other alternatives not selected include:

  • US Dollar Financing: This option would avoid currency risk but would result in higher interest costs.
  • Unhedged Yen Financing: This option would offer the lowest interest costs but would expose Disney to significant currency risk.

The key assumptions of our recommendation include:

  • The interest rate differential between the US and Japan will remain favorable for the duration of the loan.
  • The yen will not appreciate significantly against the US dollar, or that the hedging strategy will effectively mitigate any negative impact.
  • The investment bank selected to structure the financing and manage the hedging will be competent and reliable.

8. Next Steps

  • Negotiate the terms of the yen loan with a reputable investment bank.
  • Structure the hedging strategy, including the type and amount of fixed-income securities and the swap agreement.
  • Implement the financing and hedging strategy.
  • Monitor the currency markets and adjust the hedging strategy as needed.

This timeline should be completed within a reasonable timeframe to capitalize on the current favorable interest rate environment.

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Case Description

Walt Disney is considering hedging future yen inflows from Disney Tokyo. It is evaluating techniques using FX Forwards, swaps, and Yen term borrowings. Goldman Sachs presents a rather unusual but potentially attractive solution: Disney could issue ECU Eurobonds and swap into a Yen liability. The case explains how this alternative would work and suggests to the students ways to evaluate the hedging choices.

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