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Written by Gary F. Smith
Publish Date: 2024-11-01

Harvard Case - The OxySacklers: Making Money - the Wrong Way

"The OxySacklers: Making Money - the Wrong Way" Harvard business case study is written by Morten Bennedsen, Brian Henry. It deals with the challenges in the field of Business Ethics. The case study is 11 page(s) long and it was first published on : Dec 10, 2023

At Fern Fort University, we recommend a multi-pronged approach to address the OxyContin crisis and the Sackler family's role in it. This approach emphasizes corporate responsibility, ethical leadership, and stakeholder theory to rebuild trust, promote transparency, and ensure accountability. We advocate for a combination of legal action, regulatory reform, and corporate governance changes to prevent future tragedies and ensure a more ethical pharmaceutical industry.

2. Background

This case study revolves around the Sackler family and their company, Purdue Pharma, the manufacturer of OxyContin. The case highlights the devastating consequences of the opioid epidemic, fueled by aggressive marketing and misleading information about OxyContin's addictive potential. The Sackler family, through their ownership and control of Purdue Pharma, profited immensely from the opioid crisis while simultaneously engaging in unethical practices that contributed to the suffering of millions.

The main protagonists are the Sackler family, particularly Mortimer Sackler, who spearheaded the expansion of Purdue Pharma and its marketing strategies. The case also focuses on the role of the pharmaceutical industry, government regulators, and healthcare providers in contributing to the opioid crisis.

3. Analysis of the Case Study

This case study can be analyzed through the lens of stakeholder theory, which emphasizes the importance of considering the interests of all stakeholders, including shareholders, employees, customers, communities, and the environment. The Sackler family's actions demonstrate a blatant disregard for the well-being of their stakeholders, particularly the patients who became addicted to OxyContin.

The case also highlights the importance of ethical decision-making and corporate governance. The Sackler family's pursuit of profit at the expense of public health demonstrates a failure of ethical leadership and a lack of effective corporate governance mechanisms. This failure allowed the company to engage in deceptive marketing practices and downplay the addictive potential of OxyContin.

Furthermore, the case study underscores the need for transparency and whistleblowing in the pharmaceutical industry. The Sackler family's efforts to conceal the risks associated with OxyContin and their attempts to silence whistleblowers exemplify the dangers of corporate secrecy and the importance of protecting individuals who speak out against unethical practices.

4. Recommendations

  1. Legal Action and Accountability: The Sackler family and Purdue Pharma should be held accountable for their role in the opioid crisis. This includes pursuing legal action against the company and its executives for deceptive marketing practices, fraud, and negligence. Additionally, the Sackler family should be stripped of their wealth derived from the sale of OxyContin and be required to contribute significant financial resources to address the opioid crisis.

  2. Regulatory Reform: The Food and Drug Administration (FDA) should implement stricter regulations for the approval and marketing of opioid medications. This includes requiring more robust clinical trials, increased transparency in marketing materials, and stricter monitoring of post-market surveillance. Additionally, the government should consider enacting legislation to limit the availability of opioids and promote alternative pain management strategies.

  3. Corporate Governance Reform: Purdue Pharma should undergo a significant overhaul of its corporate governance structure. This includes establishing an independent board of directors with a strong focus on ethical decision-making and social responsibility. The company should also implement a robust code of conduct and ethics program to ensure that employees are aware of and adhere to ethical standards.

  4. Transparency and Disclosure: Purdue Pharma should be required to disclose all information related to the development, marketing, and sale of OxyContin, including internal documents, research data, and marketing materials. This transparency will help to prevent future tragedies and ensure that the public is fully informed about the risks associated with opioid medications.

  5. Support for Victims: The government and pharmaceutical industry should provide adequate resources and support for individuals and communities affected by the opioid crisis. This includes funding for treatment and recovery programs, as well as initiatives to address the social and economic consequences of addiction.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  1. Core Competencies and Consistency with Mission: The pharmaceutical industry's core competency lies in developing and delivering safe and effective medications. This mission is fundamentally compromised by the unethical practices that led to the opioid crisis. The recommended actions aim to restore trust in the industry and ensure that its core competency aligns with its mission.

  2. External Customers and Internal Clients: The recommendations prioritize the well-being of external customers (patients) and internal clients (employees). By holding Purdue Pharma accountable and implementing regulatory reforms, the recommendations aim to protect patients from harmful medications and create a safer working environment for employees.

  3. Competitors: The recommendations aim to create a more ethical and responsible pharmaceutical industry, which will benefit all companies within the sector. By promoting transparency and accountability, the recommendations will discourage unethical practices and create a level playing field for competitors.

  4. Attractiveness ' Quantitative Measures: While quantifying the impact of these recommendations is challenging, the potential benefits are significant. By preventing future opioid-related deaths, reducing healthcare costs associated with addiction, and restoring public trust in the pharmaceutical industry, the recommendations offer substantial long-term value.

6. Conclusion

The OxyContin crisis represents a failure of corporate responsibility, ethical leadership, and stakeholder theory. The Sackler family's pursuit of profit at the expense of public health has resulted in a devastating human toll. By implementing the recommended actions, we can begin to address the opioid crisis, hold the Sackler family accountable, and prevent future tragedies.

7. Discussion

Other alternatives to the recommended actions include:

  • Nationalization of Purdue Pharma: This option would involve the government taking over the company and using its resources to address the opioid crisis. However, this approach would raise concerns about government intervention in the private sector and could be politically challenging.
  • Complete Dissolution of Purdue Pharma: This option would involve dissolving the company and distributing its assets to creditors and victims of the opioid crisis. However, this approach could be complex and time-consuming, and it may not adequately address the broader issues of corporate responsibility and ethical leadership in the pharmaceutical industry.

The recommendations are based on the assumption that the government, regulatory agencies, and the pharmaceutical industry are willing to take decisive action to address the opioid crisis. However, there is a risk that these entities may not be fully committed to implementing the recommended reforms. Additionally, the recommendations assume that the legal system will be able to effectively hold the Sackler family and Purdue Pharma accountable for their actions.

8. Next Steps

The following timeline outlines key milestones for implementing the recommendations:

  • Year 1: Initiate legal action against the Sackler family and Purdue Pharma. Implement stricter regulations for the approval and marketing of opioid medications. Establish an independent board of directors at Purdue Pharma with a focus on ethical decision-making and social responsibility.
  • Year 2: Require Purdue Pharma to disclose all information related to the development, marketing, and sale of OxyContin. Increase funding for treatment and recovery programs for opioid addiction.
  • Year 3: Monitor the effectiveness of the implemented reforms and adjust as needed. Continue to hold the Sackler family and Purdue Pharma accountable for their actions.

By taking these steps, we can begin to address the opioid crisis, promote a more ethical pharmaceutical industry, and ensure that such tragedies are never repeated.

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Case Description

The Sackler family and their 100%-owned company, Purdue Pharma, produced OxyContin pills by the millions, amassing a vast family fortune in the process. Those painkillers were responsible for a devastating opioid epidemic in the United States. For a business family, the "Oxy-Sacklers" are distinguished by their greed and lack of moral compass. Their donations to cultural, academic and medical institutions (mainly in the US and the UK) named after the family, sparked controversy about the role of corporate philanthropy worldwide.

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