Harvard Case - Mothers Out Front
"Mothers Out Front" Harvard business case study is written by Laura Winig, Marshall Ganz. It deals with the challenges in the field of Business Ethics. The case study is 32 page(s) long and it was first published on : Aug 11, 2021
At Fern Fort University, we recommend Mothers Out Front (MOF) adopt a multi-pronged approach to address the challenges of climate change, prioritizing community engagement, policy advocacy, and sustainable business practices. This strategy will leverage the organization's strengths in leadership, communication, and organizing to achieve impactful change while upholding ethical principles and transparency.
2. Background
Mothers Out Front (MOF) is a grassroots organization founded in 2013 by a group of mothers concerned about climate change. Their mission is to mobilize mothers and families to advocate for climate action and create a just and sustainable future. MOF has grown rapidly, expanding from its initial base in Massachusetts to chapters across the country. The case study highlights the organization's struggles to balance its commitment to social responsibility with the need to maintain financial stability and organizational growth.
The main protagonists are:
- The Founding Mothers: Driven by a deep concern for their children's future and committed to ethical leadership and transparency.
- The Executive Director: Responsible for managing the organization's finances and operations, navigating the complexities of non-profit management and stakeholder relations.
- The Board of Directors: Overseeing the organization's strategic direction and ensuring its corporate governance and fiduciary duty are met.
3. Analysis of the Case Study
The case study presents a complex scenario where MOF faces several challenges:
- Financial Sustainability: MOF relies heavily on donations, making it vulnerable to fluctuations in funding. This necessitates a careful balance between social impact and financial viability.
- Organizational Growth: Rapid expansion presents challenges in maintaining organizational culture, leadership development, and effective communication.
- Policy Advocacy: MOF's advocacy efforts require navigating the complexities of government policy and regulation, while maintaining ethical standards and transparency.
- Community Engagement: MOF's success relies on engaging a diverse community, requiring a commitment to diversity and inclusion, stakeholder relations, and effective communication.
Framework: To analyze MOF's situation, we can utilize the Stakeholder Theory framework. This framework emphasizes the importance of considering the interests of all stakeholders, including:
- Primary Stakeholders: Mothers, families, and communities directly impacted by climate change.
- Secondary Stakeholders: Government agencies, businesses, and other organizations working on climate issues.
- Internal Stakeholders: MOF staff, volunteers, and board members.
4. Recommendations
To address MOF's challenges, we recommend the following:
1. Diversify Funding Sources:
- Corporate Social Responsibility (CSR): Partner with businesses committed to environmental sustainability and ethical sourcing.
- Foundation Grants: Seek grants from foundations aligned with MOF's mission.
- Social Entrepreneurship: Develop sustainable business ventures that generate revenue while promoting green business practices.
2. Enhance Organizational Structure:
- Leadership Development: Invest in training for staff and volunteers to ensure ethical leadership and decision-making.
- Succession Planning: Develop a clear succession plan to ensure continuity and organizational stability.
- Data Privacy: Implement robust data security measures to protect sensitive information and maintain transparency.
3. Strengthen Policy Advocacy:
- Lobbying: Develop a strategic lobbying plan to influence policy decisions at the local, state, and national levels.
- Public Awareness Campaigns: Utilize digital marketing and social media to raise public awareness about climate change and MOF's initiatives.
- Collaboration: Partner with other organizations working on climate change to amplify their collective impact.
4. Foster Community Engagement:
- Diversity and Inclusion: Actively recruit and engage members from diverse communities to ensure representation and inclusivity.
- Local Partnerships: Collaborate with local businesses, schools, and community organizations to build a strong grassroots network.
- Community Events: Organize events that promote environmental sustainability and community engagement, such as clean-ups, workshops, and rallies.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Mission: The recommendations align with MOF's core competencies in community organizing, communication, and advocacy, while remaining true to its mission of creating a just and sustainable future.
- External Customers and Internal Clients: The recommendations prioritize the needs of both MOF's external stakeholders, such as mothers, families, and communities, and its internal stakeholders, such as staff, volunteers, and board members.
- Competitors: The recommendations consider the competitive landscape of climate change advocacy, emphasizing the need for innovation, differentiation, and collaboration.
- Attractiveness: The recommendations are designed to enhance MOF's financial sustainability, organizational growth, and impact, while ensuring ethical decision-making and transparency.
6. Conclusion
By adopting a multi-pronged approach that prioritizes community engagement, policy advocacy, and sustainable business practices, Mothers Out Front can effectively address the challenges of climate change while upholding its commitment to social responsibility, ethical leadership, and transparency. This strategy will enable MOF to achieve its mission of creating a just and sustainable future for all.
7. Discussion
Other alternatives not selected include:
- Focus solely on grassroots organizing: This approach might struggle to achieve significant policy change and could limit MOF's reach.
- Adopt a purely business-oriented strategy: This approach could compromise MOF's mission and values, potentially alienating its core base of supporters.
Risks and Key Assumptions:
- Funding Volatility: MOF's reliance on donations could lead to financial instability if funding sources dry up.
- Organizational Growth Challenges: Rapid expansion could lead to communication breakdowns, cultural clashes, and leadership issues.
- Policy Advocacy Limitations: MOF's advocacy efforts may face resistance from powerful interests opposed to climate action.
8. Next Steps
To implement these recommendations, MOF should:
- Develop a detailed strategic plan: This plan should outline specific goals, timelines, and resources needed to achieve each recommendation.
- Establish a task force: This task force should be responsible for overseeing the implementation of the strategic plan and ensuring its success.
- Monitor progress and make adjustments: Regularly assess the effectiveness of the recommendations and make adjustments as needed to ensure optimal outcomes.
By taking these steps, Mothers Out Front can build a strong foundation for a sustainable and impactful future, empowering mothers and families to create a just and equitable world for generations to come.
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Case Description
It was April 17, 2020, the night before the vote, and Kelsey Wirth, co-founder and board chair of Mothers Out Front, a non-profit climate justice organization, wondered if its Massachusetts chapter had garnered sufficient support from its members to ratify their proposed new charter. It is essential to have our members bought into this, thought Wirth. The members have to feel like they own this next step in our evolution of Massachusetts. The charter development team, dubbed Path to Power (P2P), had tried to address all the outstanding issues and concerns that had led to the initiative, but questions about decision-making authority, accountability, and representation remained unresolved. When each chapter's delegates gathered for the State Assembly, two-thirds must vote yes if the charter were to be adopted. It wasn't perfect, but if the charter did not pass, Wirth worried about how they would overcome the challenges facing the Mothers Out Front in Massachusetts. The case goes on to detail the challenges which led the organization to undergo a months-long effort to develop a charter-namely, the need for a clear decision-making and leadership structure. Mothers Out Front had grown organically from a Massachusetts-based grassroots effort into a national organization, but its structure had not evolved to keep pace and as a result, tension began to build within the organization. Members began to question decisions made by the leadership team; the leadership team felt disempowered and lacking the authority to make strategic decisions. Without a clear structure and process, the organization lacked coordinated, strategic thinking driving decisions. The lack of clarity around decision-making and structure made it difficult for its volunteers to carry out the work of the organization. Mothers Out Front leaders hired a team of consultants to guide them through the process of re-designing its structure in a way that engaged staff and volunteers throughout the organization.
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