Harvard Case - A Game Too Far
"A Game Too Far" Harvard business case study is written by Bidhan L Parmar, Alex Gregorio, Jenny Mead. It deals with the challenges in the field of Business Ethics. The case study is 11 page(s) long and it was first published on : Nov 1, 2020
At Fern Fort University, we recommend a multi-pronged approach to address the ethical and legal challenges presented in 'A Game Too Far.' This approach prioritizes corporate social responsibility, transparency, and ethical leadership to restore public trust, strengthen the company's reputation, and ensure long-term sustainability.
2. Background
The case study revolves around 'A Game Too Far,' a popular mobile game developed by a family-owned company, 'Game On.' The company faces a crisis when its flagship game is found to contain hidden features that exploit players, leading to significant financial losses and public outcry. This situation raises serious concerns about business ethics, corporate governance, and stakeholder relations. The main protagonists are the company's CEO, James, and his son, Michael, who is responsible for the game's development.
3. Analysis of the Case Study
This case study highlights several key issues:
- Ethical Lapses: Michael's decision to implement hidden features that exploit players for financial gain is a clear violation of business ethics. It undermines the company's corporate social responsibility and damages its reputation.
- Lack of Transparency: The company's failure to disclose the existence of these features demonstrates a lack of transparency. This lack of transparency erodes trust with players and stakeholders, leading to a loss of confidence in the company.
- Weak Corporate Governance: The case study reveals a breakdown in corporate governance. The CEO, James, seems to have been unaware of Michael's actions, highlighting a lack of oversight and accountability within the company.
- Conflict of Interest: Michael's personal ambition to increase profits clashes with the company's ethical obligations. This conflict of interest led to a decision that ultimately harmed the company and its stakeholders.
- Crisis Management: The company's response to the crisis is inadequate. The initial denial and attempt to downplay the issue further damage the company's reputation.
4. Recommendations
To address these issues, Game On must implement the following recommendations:
1. Transparency and Accountability:
- Public Apology: Issue a sincere public apology to players, acknowledging the ethical lapse and the harm caused.
- Full Disclosure: Fully disclose the nature of the hidden features and the company's knowledge of them.
- Compensation: Offer compensation to players who have been negatively impacted by the hidden features.
- Independent Audit: Conduct an independent audit of the company's practices to ensure transparency and accountability.
2. Ethical Leadership and Corporate Governance:
- Ethical Code of Conduct: Develop and implement a comprehensive code of conduct that explicitly addresses ethical gaming practices and data privacy.
- Leadership Training: Provide ethical leadership training to all employees, emphasizing the importance of stakeholder theory and fiduciary duty.
- Independent Board: Establish an independent board of directors with diverse representation to provide oversight and guidance.
- Whistleblower Protection: Implement a whistleblower protection policy to encourage employees to report unethical behavior without fear of retaliation.
3. Rebuilding Trust and Reputation:
- Community Engagement: Actively engage with the gaming community to rebuild trust and gather feedback.
- Social Responsibility Initiatives: Implement corporate philanthropy programs and support initiatives that promote social responsibility within the gaming industry.
- Marketing Campaign: Launch a marketing campaign that emphasizes the company's commitment to ethical gaming practices and sustainability.
- Transparency in Future Games: Ensure full transparency in the development and release of future games, including clear communication about game mechanics and in-app purchases.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Mission: The recommendations align with Game On's core competencies in game development and its mission to provide enjoyable and ethical gaming experiences.
- External Customers and Internal Clients: The recommendations address the needs of both external customers (players) and internal clients (employees) by promoting transparency, accountability, and ethical behavior.
- Competitors: The recommendations help Game On differentiate itself from competitors by demonstrating a commitment to ethical practices and social responsibility.
- Attractiveness: The recommendations are likely to improve the company's financial performance by restoring trust, attracting new players, and mitigating potential legal risks.
6. Conclusion
By implementing these recommendations, Game On can move beyond the current crisis and establish itself as a leader in ethical gaming practices. This will require a commitment to transparency, accountability, and ethical leadership. By demonstrating these values, Game On can rebuild trust with players, stakeholders, and the broader gaming community.
7. Discussion
Other alternatives to consider include:
- Ignoring the issue: This would likely lead to further damage to the company's reputation and potential legal action.
- Minimal response: A minimal response, such as a brief statement or a small compensation offer, would likely be seen as insincere and inadequate.
The key assumption underlying these recommendations is that Game On is committed to ethical business practices and is willing to make the necessary changes to rebuild trust.
8. Next Steps
To implement these recommendations, Game On should take the following steps:
- Immediate Action: Issue a public apology and begin the process of full disclosure within the next week.
- Short-Term: Implement the independent audit and develop the ethical code of conduct within the next month.
- Long-Term: Establish the independent board, implement the whistleblower protection policy, and launch the marketing campaign within the next quarter.
By taking these steps, Game On can begin the journey towards regaining trust and establishing itself as an ethical leader in the gaming industry.
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Case Description
The protagonist in this case, founder of a successful, privately held tabletop board gaming company, has to make some tough decisions about whether to move forward with two of the company's board games. Recent years had seen a renaissance for board games and their audience, and the board game market, driven primarily by millennials, was estimated to be worth roughly $12 billion dollars by 2023. The decision is whether to print a second run of Taming the East or to publish a new game, Sixth Panzer Army. Both games had controversial elements. Taming the East, despite its wild success, had been the focus of some criticism because it involved maintaining a player's empire through often unsettling means: ruling through intermediary and puppet governments, adopting imperialist and colonialist tactics, and putting down rebellions, particularly in Asian countries, through suppressive, often strong-arm tactics. Although a bit more of a traditional game, Sixth Panzer Army nonetheless involved World War II combat and battles and prominently featured German soldiers, including some SS troops, many of whom had, in reality, been convicted of war crimes. It also referenced some horrific events, such as German soldiers massacring American POWs, and included war crimes as a playable event. While the gaming industry was no stranger to controversy, with a number of well-intentioned and even popular games attracting criticism for violent, sometimes atrocity-laden themes, this was still a tough decision. The protagonist, already conflicted about the nature of both games, will have to explain the decision to commission a second print of Taming the East, and likewise no doubt face criticism about going ahead with Sixth Panzer Army. The public and the gaming press would weigh in about the final decision, and not necessarily in a kind or understanding way.
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