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Harvard Case - El Diablo: The Corner Cleaner Affair

"El Diablo: The Corner Cleaner Affair" Harvard business case study is written by Gregory Fairchild. It deals with the challenges in the field of Business Ethics. The case study is 9 page(s) long and it was first published on : Jun 20, 2001

At Fern Fort University, we recommend a comprehensive approach to address the ethical and legal challenges presented by the 'El Diablo: The Corner Cleaner Affair' case. This approach emphasizes corporate social responsibility, ethical leadership, and transparency as core principles for El Diablo's future success.

2. Background

The case study revolves around El Diablo, a family-owned cleaning company in Mexico, facing a crisis stemming from the use of a hazardous chemical, 'El Diablo,' in its cleaning services. This chemical, while effective, poses significant health risks to employees and customers, leading to a potential violation of business law and ethics. The company, under the leadership of the patriarch, Don Julio, is grappling with the consequences of this decision, including potential legal action, reputational damage, and strained relationships with stakeholders.

The main protagonists are Don Julio, the company's founder and CEO, and his son, Miguel, who represents a younger generation with different values and a more modern perspective on corporate responsibility. The case highlights the generational gap in leadership styles and the need for a shift towards ethical decision-making.

3. Analysis of the Case Study

This case study can be analyzed through the lens of stakeholder theory, which emphasizes the importance of considering the interests of all stakeholders in decision-making. El Diablo's actions have negatively impacted several stakeholders, including:

  • Employees: Exposure to 'El Diablo' poses serious health risks, raising concerns about workplace safety and fair compensation.
  • Customers: The potential for health risks associated with the chemical jeopardizes customer trust and safety, impacting the company's reputation.
  • Community: The environmental impact of 'El Diablo' raises concerns about environmental sustainability and community well-being.
  • Government: The use of the chemical may violate government policy and regulation, leading to legal repercussions.

The case also highlights the importance of organizational culture and leadership development. Don Julio's decision to use 'El Diablo' reflects a lack of awareness and prioritization of ethical considerations in business operations. This underscores the need for a change in organizational culture, fostering a commitment to corporate responsibility and ethical leadership.

4. Recommendations

To address the crisis and ensure El Diablo's long-term viability, we recommend the following actions:

  1. Immediate Action:

    • Discontinue Use of 'El Diablo': Immediately cease using the hazardous chemical and transition to safer alternatives.
    • Transparency and Communication: Issue a public statement acknowledging the use of 'El Diablo,' expressing regret for any harm caused, and outlining the company's commitment to change.
    • Health and Safety Measures: Implement comprehensive health and safety protocols for employees, including training on safe handling of cleaning materials and access to medical care.
    • Legal Compliance: Consult legal experts to ensure full compliance with all relevant regulations and address any potential legal liabilities.
  2. Long-Term Strategy:

    • Develop a Code of Conduct: Establish a clear and comprehensive code of conduct that emphasizes ethical business practices, environmental sustainability, and stakeholder responsibility.
    • Implement a Corporate Social Responsibility Framework: Develop and implement a CSR framework encompassing environmental stewardship, social impact, and ethical sourcing.
    • Foster Ethical Leadership: Provide training and development opportunities for all employees, particularly leadership, on ethical decision-making, conflict resolution, and corporate governance.
    • Embrace Transparency and Accountability: Establish mechanisms for internal and external reporting on the company's CSR performance, including stakeholder engagement and feedback.
    • Invest in Innovation: Invest in research and development to explore and adopt environmentally friendly and safer cleaning solutions.
    • Strengthen Stakeholder Relations: Engage in open and transparent communication with all stakeholders, including employees, customers, community members, and government officials.

5. Basis of Recommendations

These recommendations are grounded in the following principles:

  1. Core Competencies and Consistency with Mission: The recommendations align with the core values of a responsible and ethical business, ensuring consistency with El Diablo's mission to provide high-quality cleaning services while prioritizing the well-being of its stakeholders.
  2. External Customers and Internal Clients: The recommendations prioritize the safety and well-being of both customers and employees, fostering trust and loyalty.
  3. Competitors: Adopting a sustainable and ethical approach differentiates El Diablo from competitors, positioning it as a leader in responsible business practices.
  4. Attractiveness: The transition to safer alternatives and a commitment to CSR will enhance the company's long-term attractiveness to investors, customers, and employees, contributing to increased profitability and sustainability.

6. Conclusion

By embracing corporate social responsibility, ethical leadership, and transparency, El Diablo can transform this crisis into an opportunity for growth and positive change. This approach will not only mitigate immediate risks but also build a strong foundation for sustainable success in the long term.

7. Discussion

Alternative solutions, such as ignoring the issue or attempting to cover it up, carry significant risks, including legal penalties, reputational damage, and loss of stakeholder trust. The proposed recommendations, while requiring significant effort and investment, offer the best path towards restoring trust, mitigating risks, and achieving long-term sustainability.

8. Next Steps

  • Immediate Action: Within the next week, El Diablo should implement the immediate actions outlined above, including discontinuing the use of 'El Diablo,' issuing a public statement, and initiating health and safety measures.
  • Long-Term Strategy: Within the next month, the company should develop a comprehensive CSR framework, including a code of conduct and a plan for stakeholder engagement.
  • Implementation and Monitoring: Over the next year, El Diablo should implement the recommended strategies, continuously monitor progress, and adapt its approach based on feedback and evolving stakeholder needs.

This comprehensive approach will enable El Diablo to navigate the current crisis, rebuild trust, and emerge as a responsible and sustainable business leader in the cleaning industry.

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Case Description

This case involves the decision of a publishing company, El Diablo, to target a traditionally underserved market with a series of books about gang life and street vigilantism. The decision has repercussions within the firm, as collegial relationships are tested by office politics, and outside of the firm, where community response to the project is less than positive. Civil rights groups challenge the company's development of pulp fiction targeted at black youths as unethical and likely to lead them to violence. Also, the hiring of a minority candidate by the minority director of the new products division is questioned by top management. The case raises difficult questions: Does a corporation have a civic duty to its target audience? How might that manifest itself? At the intersection of profit and responsibility, who has the right of way? (Role-play opportunities are explained in the teaching note.)

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