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Harvard Case - In Search of Global Regulation

"In Search of Global Regulation" Harvard business case study is written by Geoffrey G. Jones, Mona Rahmani. It deals with the challenges in the field of Entrepreneurship. The case study is 30 page(s) long and it was first published on : Mar 3, 2022

At Fern Fort University, we recommend that the International Organization for Standardization (ISO) adopt a multi-pronged approach to regulating the global sharing economy. This approach should prioritize the development of a comprehensive framework that addresses key concerns related to consumer protection, data privacy, labor rights, and environmental sustainability while fostering innovation and growth within the sharing economy.

2. Background

The case study ?In Search of Global Regulation? presents the challenges faced by the International Organization for Standardization (ISO) in regulating the rapidly evolving global sharing economy. The sharing economy, encompassing platforms like Airbnb, Uber, and TaskRabbit, has disrupted traditional industries and created new opportunities for entrepreneurs and consumers alike. However, its rapid growth has raised concerns regarding consumer protection, data privacy, labor rights, and environmental sustainability.

The main protagonists in the case are:

  • ISO: An international standard-setting body tasked with developing and promoting voluntary, consensus-based standards.
  • Sharing economy platforms: Companies like Airbnb, Uber, and TaskRabbit that connect individuals for goods and services.
  • Governments: National and regional authorities responsible for regulating economic activity and protecting citizens.
  • Consumers: Individuals who utilize sharing economy platforms for access to goods and services.
  • Workers: Individuals who provide services through sharing economy platforms.

3. Analysis of the Case Study

The case study highlights several key issues that need to be addressed in regulating the sharing economy:

1. Consumer Protection: Concerns include the lack of standardization in service quality, potential for fraud, and limited recourse for consumers in case of disputes.

2. Data Privacy: Sharing economy platforms collect vast amounts of personal data, raising concerns about data security, privacy violations, and potential misuse of information.

3. Labor Rights: The sharing economy has blurred the lines between traditional employment and independent contracting, leading to concerns about worker rights, compensation, and benefits.

4. Environmental Sustainability: The sharing economy can contribute to reduced resource consumption and carbon emissions, but it also poses challenges related to waste management and transportation efficiency.

5. Innovation and Growth: Regulation needs to strike a balance between protecting consumers and workers while fostering innovation and growth within the sharing economy.

Framework for Analysis: The case study can be analyzed using the Porter?s Five Forces Model to understand the competitive landscape of the sharing economy and the potential impact of regulation.

Porter?s Five Forces:

  • Threat of New Entrants: The low barriers to entry in the sharing economy make it susceptible to new entrants, increasing competition.
  • Bargaining Power of Buyers: Consumers have significant bargaining power due to the abundance of choices and the ability to compare prices and services.
  • Bargaining Power of Suppliers: The sharing economy empowers individuals as suppliers, increasing their bargaining power.
  • Threat of Substitute Products or Services: Traditional industries are increasingly threatened by substitutes offered by sharing economy platforms.
  • Rivalry Among Existing Competitors: Intense competition exists within the sharing economy as platforms strive for market share and customer loyalty.

4. Recommendations

1. Develop a Comprehensive Framework: ISO should develop a comprehensive framework for regulating the global sharing economy, encompassing standards for consumer protection, data privacy, labor rights, and environmental sustainability.

2. Focus on Core Principles: The framework should be grounded in core principles of consumer protection, data privacy, fairness, transparency, and accountability.

3. Encourage Self-Regulation: ISO should encourage self-regulation by sharing economy platforms, recognizing their expertise in their respective industries.

4. Promote Collaboration: ISO should facilitate collaboration between governments, industry stakeholders, consumers, and workers to develop and implement effective regulations.

5. Leverage Technology and Analytics: ISO should leverage technology and analytics to monitor the sharing economy, identify emerging trends, and assess the impact of regulations.

6. Foster Innovation and Growth: Regulations should be designed to foster innovation and growth within the sharing economy while addressing key concerns.

7. Promote International Cooperation: ISO should work with other international organizations and governments to harmonize regulations and promote global consistency.

8. Regularly Review and Update: The framework should be regularly reviewed and updated to reflect evolving trends and challenges within the sharing economy.

5. Basis of Recommendations

1. Core Competencies and Consistency with Mission: The recommendations are aligned with ISO?s mission to develop and promote voluntary, consensus-based standards that address global challenges.

2. External Customers and Internal Clients: The recommendations consider the needs of consumers, workers, governments, and sharing economy platforms as key stakeholders.

3. Competitors: The recommendations acknowledge the competitive landscape of the sharing economy and the need to balance regulation with fostering innovation and growth.

4. Attractiveness ? Quantitative Measures if Applicable: The recommendations are focused on promoting a sustainable and responsible sharing economy, which can lead to long-term economic and social benefits.

5. Assumptions: The recommendations assume that sharing economy platforms are willing to cooperate with ISO in developing and implementing regulations. They also assume that governments are committed to creating a regulatory environment that fosters innovation and growth while protecting consumers and workers.

6. Conclusion

Regulating the global sharing economy is a complex challenge that requires a multifaceted approach. ISO?s role in developing a comprehensive framework grounded in core principles, promoting collaboration, and leveraging technology can help create a sustainable and responsible sharing economy that benefits consumers, workers, and society as a whole.

7. Discussion

Other Alternatives:

  • Government-led regulation: Governments could take a more active role in regulating the sharing economy, potentially leading to more stringent regulations and less flexibility for platforms.
  • Industry self-regulation: Sharing economy platforms could choose to self-regulate, potentially leading to inconsistencies in standards and enforcement.
  • No regulation: The sharing economy could continue to operate without formal regulation, potentially leading to increased risks for consumers and workers.

Risks and Key Assumptions:

  • Resistance from platforms: Sharing economy platforms may resist regulation, potentially leading to legal challenges and delays in implementation.
  • Lack of government cooperation: Governments may not fully cooperate with ISO, potentially hindering the development and implementation of regulations.
  • Evolving technology: The rapid pace of technological change may make it difficult to keep regulations up-to-date.

Options Grid:

OptionAdvantagesDisadvantages
ISO-led frameworkComprehensive, consensus-based, fosters innovationPotential resistance from platforms, lack of government cooperation
Government-led regulationClearer enforcement, stronger consumer protectionLess flexibility, potential for stifling innovation
Industry self-regulationFaster implementation, greater flexibilityInconsistent standards, potential for loopholes
No regulationFaster growth, greater innovationIncreased risks for consumers and workers, potential for market failures

8. Next Steps

Timeline with Key Milestones:

  • Year 1: ISO forms a working group to develop a draft framework for regulating the sharing economy.
  • Year 2: The working group conducts consultations with stakeholders, including governments, industry representatives, consumers, and workers.
  • Year 3: ISO finalizes the framework and promotes its adoption by governments and sharing economy platforms.
  • Year 4: ISO monitors the implementation of the framework and makes adjustments as needed.

By taking these steps, ISO can play a vital role in shaping the future of the global sharing economy, ensuring that it operates in a responsible and sustainable manner.

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Case Description

This note surveys the international governance of global business from the nineteenth century until the present day, emphasizing and explaining its fragmented nature. In the nineteenth century a core principle of international law was that the property of foreigners could not be taken without full compensation. The expropriation of foreign direct investment by the Soviet Union in 1917, shattered existing international property law, and there was no consensus on a replacement. After World War II an International Trade Organization was envisaged alongside the IMF and the World Bank as the third leg of the Bretton Woods agreement, but the U.S. Congress refused to ratify the ITO Treaty. Various attempts by the United Nations and other bodies to create codes of conduct for multinationals failed due to divergent beliefs and policies between the West and developing countries. After 1979 there was a general relaxation of national controls over multinationals, while international agencies such as the World Bank and the IMF experienced a loss of legitimacy. The note goes on to discuss multilateral and bilateral investment treaties, the impact of the global financial crisis on tightening financial regulations, international governance on the natural environment and human rights, and the impact of digitalization on global regulation.

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