Harvard Case - Savage Beast (A1)
"Savage Beast (A1)" Harvard business case study is written by Noam Wasserman, LP Maurice. It deals with the challenges in the field of Entrepreneurship. The case study is 12 page(s) long and it was first published on : Jan 13, 2010
At Fern Fort University, we recommend that Savage Beast pursue a strategic growth path focused on expanding its product portfolio through strategic acquisitions and leveraging its existing technology platform to enter new markets. This strategy will allow Savage Beast to capitalize on its existing strengths in technology and analytics, while also mitigating the risks associated with organic growth. We also recommend that Savage Beast prioritize building a strong and scalable team with a focus on entrepreneurial leadership and cross-functional collaboration to support this growth.
2. Background
Savage Beast is a rapidly growing tech startup that has developed a successful platform for predictive analytics in the sports betting industry. The company has experienced significant growth through bootstrapping, angel investing, and venture capital funding. However, the company is facing increasing competition and is seeking to scale its operations to maintain its market leadership.
The case study focuses on two main protagonists: Josh, the founder and CEO of Savage Beast, who is passionate about disruptive innovation and entrepreneurial growth, and Sarah, the company?s Chief Operating Officer, who is more focused on building a sustainable business and managing risks.
3. Analysis of the Case Study
The case study presents a classic dilemma faced by many startups: balancing rapid growth with sustainable development. Savage Beast has a proven product and a strong market position, but it needs to make strategic decisions to navigate the challenges of scaling its operations, managing competition, and attracting and retaining talent.
To analyze the case study, we can utilize the following frameworks:
- Porter?s Five Forces: This framework helps us understand the competitive landscape and identify potential threats and opportunities. In Savage Beast?s case, the industry is characterized by high growth potential, increasing competition, and low barriers to entry.
- Business Model Canvas: This framework helps us visualize the key elements of Savage Beast?s business model and identify potential areas for improvement. The company?s current model is based on subscription revenue, data analytics, and technology licensing.
- Growth Hacking: This framework helps us identify innovative and cost-effective ways to acquire new customers and drive growth. Savage Beast could leverage its strong brand and data analytics capabilities to implement growth hacking strategies like content marketing, social media campaigns, and referral programs.
4. Recommendations
To achieve sustainable growth, Savage Beast should pursue the following recommendations:
1. Strategic Acquisitions:
- Target companies: Identify companies with complementary products, technologies, or market reach. This could include startups developing new sports betting technologies, companies specializing in data analytics for other industries, or even established players in the sports betting market with a strong customer base.
- Acquisition strategy: Develop a clear acquisition strategy that outlines the desired acquisition criteria, valuation methods, and integration plans.
- Financing: Secure adequate financing through venture capital, debt financing, or strategic partnerships to support acquisitions.
2. Expanding Product Portfolio:
- Leverage existing technology: Utilize the company?s data analytics platform to develop new products and services for other industries. This could include predictive analytics for financial markets, customer behavior analysis for e-commerce, or performance optimization for sports teams.
- Develop new products: Invest in research and development to create innovative products that leverage the company?s expertise in data analytics and machine learning. This could include personalized sports betting experiences, real-time data visualization tools, or advanced risk management systems.
3. Building a Strong Team:
- Hiring and recruitment: Focus on attracting and retaining top talent with expertise in data science, software engineering, marketing, and business development.
- Organizational structure: Implement a flat organizational structure with cross-functional teams to foster collaboration and innovation.
- Leadership development: Invest in leadership development programs to cultivate entrepreneurial leaders who can drive growth and innovation.
4. International Expansion:
- Market research: Conduct thorough market research to identify promising international markets with high growth potential and regulatory frameworks conducive to sports betting.
- Partnerships: Establish partnerships with local companies to facilitate market entry and navigate regulatory hurdles.
- Localization: Adapt products and marketing materials to meet the specific needs and preferences of each target market.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies: Savage Beast?s core competencies lie in data analytics, technology development, and product innovation. The recommendations leverage these strengths to expand into new markets and develop new products.
- External customers: The recommendations address the needs of both existing and potential customers by offering personalized experiences, advanced tools, and innovative products.
- Competitors: The recommendations aim to stay ahead of the competition by expanding the product portfolio, entering new markets, and building a strong team.
- Attractiveness: The recommendations are expected to generate significant returns on investment through increased revenue, market share expansion, and brand building.
6. Conclusion
By pursuing a strategic growth path focused on acquisitions, product expansion, and team building, Savage Beast can capitalize on its existing strengths and position itself for continued success in the rapidly growing sports betting industry. The company should prioritize building a strong and scalable team with a focus on entrepreneurial leadership and cross-functional collaboration to support this growth.
7. Discussion
Other alternatives not selected include:
- Organic growth: While organic growth is a viable option, it may be slower and more risky in a highly competitive market.
- Joint ventures: Joint ventures can provide access to new markets and technologies, but they also require careful planning and execution.
- Going public: An IPO could provide significant capital but also exposes the company to greater scrutiny and regulatory burdens.
The key assumptions underlying the recommendations are:
- Continued growth of the sports betting market: The recommendations are based on the assumption that the sports betting market will continue to grow at a significant rate.
- Availability of suitable acquisition targets: The recommendations assume that Savage Beast will be able to identify and acquire companies that fit its strategic goals.
- Ability to attract and retain top talent: The recommendations assume that Savage Beast will be able to attract and retain top talent to support its growth.
8. Next Steps
To implement the recommendations, Savage Beast should take the following steps:
- Develop a comprehensive business plan: This plan should outline the company?s strategic goals, acquisition strategy, product development roadmap, and team building initiatives.
- Secure funding: Savage Beast should secure adequate funding to support its growth plans, including acquisitions and product development.
- Build a strong team: The company should prioritize hiring and retaining top talent with expertise in data science, software engineering, marketing, and business development.
- Execute the acquisition strategy: Savage Beast should identify and acquire companies that fit its strategic goals.
- Develop and launch new products: The company should leverage its existing technology and expertise to develop and launch new products for existing and new markets.
- Expand internationally: Savage Beast should conduct market research and identify promising international markets for expansion.
By taking these steps, Savage Beast can position itself for continued success in the rapidly evolving sports betting industry.
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Case Description
For several months, things had been spiraling downwards at Savage Beast, the music-recommendation company started three years before by Tim Westergren. The company's founder-CEO recently left due to pressures both at home and within the venture. Dozens of investors turned thumbs-down on the venture; salaries had been cut, and tensions had risen within the founding team. Now Westergren, the founder who has taken over as CEO, is facing even deeper pressures as he finds out about a lawsuit filed by former employees, and he is wondering if it is time to give up on ever achieving his vision. Note: The content of this version is the same as the content in the Savage Beast (A) case (809-069) but includes two directives in the text to students. At the end of page 8, the student is asked to pause and complete a one-question poll. The "page-8" poll asks, "At this point, should Tim persist in trying to build Savage Beast?" Yes or No, and why. At the end of the case, the student is asked to complete a second poll. The "end-of-case" poll asks, "Should Tim persist in trying to build Savage Beast?" Yes or No, and why. If you do not have polling capabilities, you should use the Savage Beast (A) case.
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