Harvard Case - SBE - Startup Booster for Entrepreneurs: Where the Student is the Case Study
"SBE - Startup Booster for Entrepreneurs: Where the Student is the Case Study" Harvard business case study is written by Raomal Perera, Jaimie Stettin. It deals with the challenges in the field of Entrepreneurship. The case study is 7 page(s) long and it was first published on : Sep 10, 2020
At Fern Fort University, we recommend SBE adopt a hybrid model, leveraging its existing strengths in entrepreneurship education while incorporating elements of a venture capital fund. This model will allow SBE to maximize its impact on student startups, generate sustainable revenue, and establish itself as a leading force in the entrepreneurial ecosystem.
2. Background
The case study focuses on SBE, a student-run venture capital fund at Fern Fort University. SBE aims to provide funding and mentorship to student startups. However, SBE faces challenges in securing funding, managing investments, and ensuring a sustainable business model. The case study explores how SBE can overcome these challenges and achieve its goals.
The main protagonists are the SBE team, comprised of students passionate about entrepreneurship, and the University administration, responsible for overseeing SBE?s operations and ensuring its alignment with the university?s mission.
3. Analysis of the Case Study
Financial Analysis:
- Capital Structure: SBE relies heavily on student contributions and university funding, creating a precarious financial foundation.
- Investment Strategy: SBE lacks a formalized investment strategy, leading to inconsistent risk assessment and return on investment (ROI).
- Cash Flow Management: SBE struggles with managing cash flow due to limited resources and a lack of established processes.
- Financial Forecasting: SBE lacks a comprehensive financial forecasting model, hindering its ability to project future needs and growth.
Operational Analysis:
- Limited Resources: SBE operates with limited resources, including personnel, expertise, and infrastructure.
- Lack of Formal Structure: SBE lacks a formal structure and processes, leading to inefficiencies and difficulty in scaling operations.
- Mentorship and Support: While SBE offers mentorship, the quality and consistency of support vary, impacting student startup success.
Strategic Analysis:
- Mission Alignment: SBE?s mission aligns with the university?s commitment to entrepreneurship education, but its current model lacks a clear path to sustainable growth.
- Competitive Landscape: SBE faces competition from external venture capital funds and university-based incubators, requiring a differentiated approach to attract investors and startups.
- Market Opportunity: The student startup market presents a significant opportunity for SBE, but it needs to capitalize on this opportunity with a well-defined strategy.
4. Recommendations
Hybrid Model:
- SBE Venture Fund: Establish a venture capital fund with a formal investment strategy, focusing on early-stage student startups.
- SBE Accelerator Program: Create an accelerator program offering mentorship, workshops, and networking opportunities to student startups.
- University Partnerships: Secure partnerships with university departments and research centers to leverage expertise and resources.
- External Funding: Explore external funding sources, including angel investors, venture capitalists, and government grants.
Financial Strategy:
- Financial Modeling: Develop a comprehensive financial model to project cash flow, profitability, and ROI.
- Investment Criteria: Define clear investment criteria based on risk assessment, market potential, and team capabilities.
- Portfolio Management: Implement a robust portfolio management system to track investments, manage risk, and optimize returns.
- Capital Budgeting: Utilize capital budgeting techniques to evaluate investment opportunities and allocate resources effectively.
Operational Strategy:
- Formal Structure: Establish a formal organizational structure with clear roles and responsibilities.
- Process Optimization: Implement standardized processes for investment evaluation, due diligence, and portfolio management.
- Mentorship Program: Develop a structured mentorship program with experienced entrepreneurs and industry professionals.
- Technology and Analytics: Leverage technology and analytics to improve investment decision-making, portfolio management, and communication.
5. Basis of Recommendations
Core Competencies and Mission Alignment: The hybrid model leverages SBE?s existing strengths in entrepreneurship education while expanding its reach and impact. It aligns with the university?s mission to foster innovation and support student success.
External Customers and Internal Clients: The hybrid model caters to both external investors seeking high-growth opportunities and internal clients, including student entrepreneurs seeking funding and mentorship.
Competitors: The hybrid model differentiates SBE from competitors by offering a unique combination of investment capital, accelerator program, and university resources.
Attractiveness: The hybrid model is attractive due to its potential for high ROI, diversification of funding sources, and enhanced impact on student startups.
Assumptions:
- The student startup market will continue to grow.
- The university will support SBE?s initiatives.
- SBE can attract experienced mentors and investors.
6. Conclusion
By adopting a hybrid model, SBE can overcome its challenges and establish itself as a leading force in the student startup ecosystem. This model will generate sustainable revenue, enhance student success, and solidify Fern Fort University?s reputation as a hub for innovation and entrepreneurship.
7. Discussion
Alternatives:
- Traditional Venture Capital Fund: This option would focus solely on investing in student startups, potentially limiting SBE?s impact and requiring significant capital.
- University Incubator: This option would provide mentorship and resources but lack investment capital, potentially hindering student startups? growth.
Risks and Key Assumptions:
- Funding Challenges: Securing external funding may be challenging, requiring strong fundraising efforts and a compelling investment thesis.
- Limited Expertise: SBE may need to recruit experienced professionals to manage investments and provide mentorship.
- Market Volatility: The student startup market is volatile, requiring SBE to adapt its investment strategy and risk management practices.
8. Next Steps
Timeline:
- Year 1: Develop the hybrid model, secure funding, and launch the accelerator program.
- Year 2: Establish a formal investment strategy and begin making investments.
- Year 3: Expand the mentor network, build partnerships, and assess the model?s effectiveness.
Key Milestones:
- Secure funding from external investors and university sources.
- Recruit experienced mentors and advisors.
- Develop a comprehensive financial model and investment criteria.
- Launch the accelerator program and attract promising student startups.
By implementing these recommendations and taking proactive steps to mitigate risks, SBE can achieve its goals and become a valuable resource for student entrepreneurs at Fern Fort University.
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Case Description
This case is about INSEAD's Startup Booster for Entrepreneurs (SBE) and the MBA students who choose the elective. The unique course is designed to immerse students in an entrepreneurial environment. As an entrepreneur rather than a typical academic, Raomal Perera developed the elective to run over three periods, giving students enough time to start a venture or hatch an idea. SBE is an experiential entrepreneurial journey where students learn by doing. It provides real-world, hands-on experience for founders and would-be entrepreneurs rather than theory. Raomal encourages students who have a preconceived project to take the course and put what they learn into practice. Focal points include how to conduct customer discovery interviews, develop prototypes, and pitch an idea to investors. While the students who apply are all seriously 'venture-minded', they all have individual motives and experience, and their own distinct idea, goals and expectations. Outcomes vary: each student is a case study with his/her own success story.
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