Harvard Case - GLOBIS
"GLOBIS" Harvard business case study is written by Mukti Khaire, Akiko Kanno, Nobuo Sato. It deals with the challenges in the field of Entrepreneurship. The case study is 29 page(s) long and it was first published on : Jan 11, 2011
At Fern Fort University, we recommend that GLOBIS pursue a strategic growth strategy focused on expanding its online learning platform and international presence. This strategy will leverage GLOBIS's existing strengths in business education and its proven track record of providing high-quality, relevant content. By expanding its reach through online learning and international expansion, GLOBIS can capitalize on the growing demand for business education and establish itself as a global leader in the field.
2. Background
GLOBIS is a leading Japanese business school offering a range of programs, including MBA, executive education, and online courses. The case study highlights GLOBIS?s ambition to expand its reach and impact, facing challenges like increasing competition and the need to adapt to the evolving demands of the global business education landscape.
The main protagonists are:
- Mr. Yoshitaka Tanaka: GLOBIS?s founder and president, seeking to solidify the school?s position as a global leader in business education.
- Mr. Hiroyuki Otsuka: GLOBIS?s CEO, responsible for implementing the strategic direction and managing the school?s operations.
- The GLOBIS Board of Directors: Responsible for overseeing the school?s strategic decisions and financial performance.
3. Analysis of the Case Study
This case study can be analyzed using the Porter?s Five Forces framework to understand the competitive landscape and identify opportunities for GLOBIS.
- Threat of New Entrants: The business education market is becoming increasingly competitive, with new entrants offering online programs and alternative learning models.
- Bargaining Power of Buyers: Students have more choices and are demanding more value for their investment, leading to price pressure and the need for high-quality programs.
- Bargaining Power of Suppliers: Suppliers, such as faculty and technology providers, have some bargaining power, influencing costs and program development.
- Threat of Substitute Products: Online learning platforms and alternative education providers offer substitutes for traditional business education programs, posing a threat to GLOBIS?s market share.
- Competitive Rivalry: The business education market is highly competitive, with established players like Harvard Business School, Wharton, and INSEAD, along with emerging online platforms and international schools.
GLOBIS can leverage its core competencies in delivering high-quality business education and its strong brand reputation to address these challenges. However, it needs to adapt its strategy to the evolving market dynamics by:
- Embracing Technology: Investing in online learning platforms and leveraging technology to enhance student experience and reach a wider audience.
- International Expansion: Targeting emerging markets with high growth potential and establishing partnerships with international institutions.
- Innovation in Curriculum: Developing innovative and relevant programs that address the needs of the modern business world, including topics like digital transformation, sustainability, and entrepreneurship.
4. Recommendations
GLOBIS should implement the following recommendations to achieve its strategic goals:
1. Expand Online Learning Platform:
- Develop a comprehensive online learning platform: Invest in technology and resources to create a robust platform that offers a wide range of courses, interactive learning experiences, and personalized learning paths.
- Offer a variety of online programs: Develop a diverse portfolio of online programs, including short courses, certificate programs, and online MBA programs, to cater to different student needs and learning preferences.
- Leverage technology for personalized learning: Utilize adaptive learning technologies and data analytics to personalize the learning experience and provide tailored feedback to students.
2. Expand International Presence:
- Target emerging markets: Identify high-growth markets with a strong demand for business education, such as China, India, and Southeast Asia.
- Establish partnerships with international institutions: Collaborate with universities and business schools in target markets to offer joint programs and expand GLOBIS?s reach.
- Develop localized programs: Adapt curriculum and teaching methods to cater to the specific needs and cultural context of international markets.
3. Enhance Brand Awareness and Marketing:
- Develop a strong online presence: Invest in digital marketing strategies to reach potential students globally and build a strong online brand presence.
- Engage with potential students through social media: Utilize social media platforms to connect with potential students, share valuable content, and build a community around GLOBIS.
- Participate in international conferences and events: Showcase GLOBIS?s expertise and programs at international business education events to attract potential students and partners.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with GLOBIS?s mission to provide high-quality business education and its expertise in developing innovative programs.
- External customers and internal clients: The recommendations address the needs of potential students seeking flexible and accessible learning options and the needs of faculty and staff seeking opportunities for international collaboration.
- Competitors: The recommendations aim to differentiate GLOBIS from its competitors by leveraging its strengths in online learning and international expansion.
- Attractiveness ? quantitative measures: The recommendations are expected to generate significant returns on investment (ROI) by expanding GLOBIS?s market reach and increasing student enrollment.
- Assumptions: The recommendations assume that GLOBIS has the resources and expertise to develop and implement a comprehensive online learning platform and expand its international presence.
6. Conclusion
By implementing these recommendations, GLOBIS can achieve its strategic goals of expanding its reach and impact, solidifying its position as a global leader in business education. The focus on online learning and international expansion will enable GLOBIS to capitalize on the growing demand for business education and attract a diverse student body.
7. Discussion
Other alternatives not selected include:
- Focus on executive education: This option would focus on catering to the needs of experienced professionals seeking to enhance their skills and knowledge. However, this approach may limit GLOBIS?s reach and growth potential.
- Merger or acquisition: This option would involve acquiring or merging with another business school or educational institution. However, this approach could be expensive and risky, and it may not be aligned with GLOBIS?s values and culture.
Risks and key assumptions:
- Competition: The business education market is becoming increasingly competitive, and GLOBIS needs to stay ahead of the curve to maintain its market share.
- Technology: The rapid pace of technological advancements requires GLOBIS to continuously invest in its online learning platform and adapt to new technologies.
- International expansion: Expanding into new markets involves cultural and logistical challenges that need to be carefully considered.
8. Next Steps
GLOBIS should implement the following steps to achieve its strategic goals:
- Develop a detailed implementation plan: Outline specific timelines, milestones, and resource requirements for each recommendation.
- Secure funding: Allocate sufficient resources for technology development, international expansion, and marketing initiatives.
- Build a strong team: Assemble a team of experts with experience in online learning, international business, and marketing.
- Monitor progress and make adjustments: Regularly assess the progress of the implementation plan and make adjustments as needed based on market dynamics and feedback.
By taking these steps, GLOBIS can successfully navigate the challenges and opportunities in the evolving business education landscape and achieve its ambition of becoming a global leader in the field.
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Case Description
Yoshito Hori, dean of the Graduate School of Management, GLOBIS University, was planning to launch a full-time English MBA program in September 2012. GLOBIS University was already offering successful part-time MBA programs in English and Japanese. The full-time English program was a necessary step to fulfill Hori's ambition to make GLOBIS the No. 1 business school in Asia, however it remained to be seen whether the school could attract international students who needed to relocate to Japan and compete with other world-class international business schools.
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