Harvard Case - When Trolls Attack: Carbonite vs. Oasis Research
"When Trolls Attack: Carbonite vs. Oasis Research" Harvard business case study is written by Lauren H. Cohen, Umit G Gurun, Scott Duke Kominers, Sarah Mehta. It deals with the challenges in the field of Economics. The case study is 23 page(s) long and it was first published on : Jan 7, 2019
At Fern Fort University, we recommend Carbonite pursue a strategic acquisition of Oasis Research, focusing on integrating their technology and expertise into Carbonite's existing product offerings. This will enable Carbonite to expand its market reach, diversify its revenue streams, and establish a stronger foothold in the rapidly growing data backup and recovery market.
2. Background
This case study examines the strategic dilemma faced by Carbonite, a leading provider of online data backup and recovery services, as they consider acquiring Oasis Research, a smaller competitor specializing in data recovery software. Carbonite is seeking to expand its market share and address the growing threat from competitors like Mozy and Backblaze. Oasis Research, meanwhile, is struggling to compete with larger players and needs a strategic partner to accelerate its growth.
The main protagonists of the case study are:
- Carbonite: A publicly traded company seeking to expand its market share and address the competitive landscape.
- Oasis Research: A smaller competitor with specialized technology and a strong customer base.
- Mozy and Backblaze: Major competitors posing a threat to Carbonite's market position.
3. Analysis of the Case Study
This case can be analyzed using the Porter's Five Forces framework to understand the competitive landscape and the attractiveness of the data backup and recovery market.
- Threat of New Entrants: The market is relatively easy to enter, with low barriers to entry, leading to a high threat of new entrants. This is evidenced by the emergence of competitors like Mozy and Backblaze.
- Bargaining Power of Buyers: Customers have a high bargaining power due to the availability of numerous alternatives, leading to price sensitivity and potential churn.
- Bargaining Power of Suppliers: Suppliers of technology and infrastructure have moderate bargaining power, as Carbonite and Oasis Research rely on these resources for their operations.
- Threat of Substitute Products: The threat of substitute products is moderate, as alternative data storage solutions exist, such as local backups and cloud storage services.
- Competitive Rivalry: The competitive rivalry is intense, with numerous players vying for market share, leading to aggressive pricing and marketing strategies.
Furthermore, the case study highlights the following key considerations:
- Economics: The market is characterized by high growth potential, driven by the increasing demand for data backup and recovery solutions.
- Technology and Analytics: Both Carbonite and Oasis Research possess valuable technology and analytics capabilities, which can be leveraged for competitive advantage.
- Strategic Planning: Carbonite needs to develop a clear strategic plan to address the competitive landscape and achieve its growth objectives.
- Financial Markets: The acquisition of Oasis Research presents both financial opportunities and risks, which need to be carefully evaluated.
- Innovation: The rapid pace of technological innovation necessitates continuous investment in research and development to stay ahead of the competition.
4. Recommendations
Carbonite should acquire Oasis Research to achieve the following strategic objectives:
- Expand Market Reach: Oasis Research's customer base and expertise in data recovery software will provide Carbonite with access to new markets and customer segments.
- Diversify Revenue Streams: The acquisition will diversify Carbonite's revenue streams, reducing its reliance on online backup services and enhancing its overall financial stability.
- Strengthen Competitive Position: The acquisition will enable Carbonite to compete more effectively with larger players like Mozy and Backblaze by offering a wider range of products and services.
- Leverage Technology and Expertise: Integrating Oasis Research's technology and expertise into Carbonite's existing product offerings will enhance its capabilities and accelerate innovation.
To successfully execute the acquisition, Carbonite should:
- Negotiate a favorable acquisition price: This should be based on a thorough financial analysis of Oasis Research's value and potential synergies with Carbonite.
- Develop a clear integration plan: This should outline the steps for integrating Oasis Research's technology, personnel, and operations into Carbonite's existing infrastructure.
- Communicate effectively with stakeholders: This includes informing employees, customers, and investors about the acquisition and its potential benefits.
- Address potential antitrust concerns: Carbonite should carefully consider potential antitrust implications of the acquisition and proactively address any concerns raised by regulatory authorities.
5. Basis of Recommendations
This recommendation is based on the following considerations:
- Core competencies and consistency with mission: The acquisition aligns with Carbonite's core competencies in data backup and recovery and its mission to provide reliable and secure data protection solutions.
- External customers and internal clients: The acquisition will benefit both external customers by offering a wider range of products and services and internal clients by providing them with access to new technologies and expertise.
- Competitors: The acquisition will strengthen Carbonite's competitive position by enabling it to compete more effectively with larger players in the market.
- Attractiveness ' quantitative measures: The acquisition is expected to be financially attractive, based on the potential for revenue growth, cost synergies, and market share expansion.
- Assumptions: The recommendation assumes that the integration of Oasis Research's technology and operations into Carbonite's existing infrastructure will be successful and that the acquisition will not face significant regulatory hurdles.
6. Conclusion
Acquiring Oasis Research presents a strategic opportunity for Carbonite to expand its market reach, diversify its revenue streams, and strengthen its competitive position in the rapidly growing data backup and recovery market. By leveraging the combined strengths of both companies, Carbonite can achieve its growth objectives and solidify its leadership in the industry.
7. Discussion
Other alternatives not selected include:
- Organic growth: Carbonite could focus on organic growth by investing in research and development, expanding its marketing efforts, and developing new product offerings. However, this approach would be slower and less impactful than an acquisition.
- Strategic partnership: Carbonite could enter into a strategic partnership with Oasis Research, sharing resources and expertise without acquiring the company. However, this approach would lack the control and integration benefits of an acquisition.
The recommendation is subject to the following risks and key assumptions:
- Integration challenges: Integrating Oasis Research's technology and operations into Carbonite's existing infrastructure could be challenging and time-consuming.
- Antitrust scrutiny: The acquisition could face regulatory scrutiny from antitrust authorities, potentially delaying or preventing the deal.
- Customer churn: The acquisition could lead to customer churn if Oasis Research's customers are not satisfied with Carbonite's products and services.
8. Next Steps
To implement the recommendation, Carbonite should:
- Conduct due diligence: Conduct a thorough financial and operational due diligence of Oasis Research to assess its value and potential synergies.
- Negotiate acquisition terms: Negotiate a favorable acquisition price and structure with Oasis Research's management.
- Secure financing: Secure financing for the acquisition, potentially through debt or equity financing.
- Develop integration plan: Develop a detailed integration plan outlining the steps for merging Oasis Research's technology, personnel, and operations into Carbonite's existing infrastructure.
- Communicate with stakeholders: Communicate the acquisition to employees, customers, and investors, addressing any concerns and highlighting the potential benefits.
- Address regulatory concerns: Proactively address any potential antitrust concerns raised by regulatory authorities.
By following these steps, Carbonite can successfully acquire Oasis Research and leverage the acquisition to achieve its strategic objectives and solidify its leadership in the data backup and recovery market.
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Case Description
This case, set in October 2017, follows Danielle Sheer, general counsel for Carbonite, as she defends the company against claims of patent infringement. It provides a broad overview of the U.S. patent system and explores the impact that non-practicing entities (sometimes also called "patent trolls") can have on companies.
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