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Harvard Case - Innovating by the Book: The Introduction of Innovation Teams in Memphis and New Orleans

"Innovating by the Book: The Introduction of Innovation Teams in Memphis and New Orleans" Harvard business case study is written by Laura Winig, Jorrit de Jong. It deals with the challenges in the field of Business & Government Relations. The case study is 21 page(s) long and it was first published on : Jan 27, 2016

At Fern Fort University, we recommend that the Memphis and New Orleans Innovation Teams adopt a hybrid approach, leveraging the strengths of both the 'book' (structured, data-driven) and 'street' (agile, experimental) methods to foster sustainable innovation. This approach involves creating a framework that balances structured processes with a culture of experimentation, allowing the teams to effectively address the unique challenges and opportunities of their respective cities.

2. Background

This case study focuses on the introduction of Innovation Teams in Memphis and New Orleans, two cities facing distinct challenges and opportunities. The Memphis team, led by Mayor Willie Herenton, adopted a 'book' approach, emphasizing data-driven analysis, strategic planning, and a focus on measurable outcomes. The New Orleans team, under Mayor Ray Nagin, embraced a more 'street' approach, prioritizing rapid prototyping, experimentation, and community engagement.

The case study explores the effectiveness of these two contrasting approaches in driving innovation and achieving sustainable economic growth in both cities.

3. Analysis of the Case Study

Framework: We can analyze this case using a framework that combines elements of strategic planning, innovation management, and public-private partnerships.

Strategic Planning: Both cities aimed to achieve economic growth and improve quality of life. However, their strategic approaches differed. Memphis focused on attracting foreign investment and developing infrastructure and urban development projects, while New Orleans emphasized entrepreneurship and community development through public-private partnerships.

Innovation Management: The Memphis team relied on a structured process for identifying and evaluating potential innovations, prioritizing measurable outcomes and data-driven decision making. The New Orleans team, in contrast, embraced a more agile and experimental approach, encouraging rapid prototyping and community engagement to drive innovation.

Public-Private Partnerships: Both teams recognized the importance of public-private partnerships in driving innovation. Memphis focused on attracting private investment for infrastructure projects, while New Orleans leveraged partnerships with non-profit organizations and community groups to foster entrepreneurship and community development.

Key Challenges:

  • Political and bureaucratic hurdles: Both cities faced challenges in navigating the complexities of government policy and regulation, politics, and local government structures.
  • Economic disparities: Both cities grapple with poverty, unemployment, and economic cycles and trends, requiring targeted strategies to address these issues.
  • Environmental sustainability: Both cities need to consider environmental regulations, sustainable business practices, and infrastructure development to ensure long-term sustainability.

Key Opportunities:

  • Globalization and trade: Both cities can leverage their geographic location and proximity to key international markets to attract foreign investment and expand international business.
  • Technology and analytics: Both cities can harness the power of technology and analytics to improve decision making, enhance operations strategy, and drive innovation.
  • Public-private innovation ecosystems: Both cities can foster public-private innovation ecosystems by creating incubators, supporting entrepreneurship, and promoting government innovation policies.

4. Recommendations

  1. Hybrid Approach: The Innovation Teams should adopt a hybrid approach that combines the strengths of both the 'book' and 'street' methods. This involves creating a structured framework for identifying and evaluating potential innovations while simultaneously fostering a culture of experimentation and rapid prototyping.

  2. Data-Driven Decision Making: The teams should continue to leverage data and analytics to inform their decisions. This includes collecting data on key performance indicators (KPIs), conducting market research, and utilizing geographic analysis to understand local needs and opportunities.

  3. Community Engagement: The teams should actively engage with the community, seeking input on potential innovations and involving residents in the development and implementation of projects. This can be achieved through public forums, community workshops, and partnerships with local organizations.

  4. Strategic Partnerships: The teams should prioritize strategic partnerships with businesses, non-profit organizations, and universities to leverage their expertise and resources. This includes exploring public-private partnerships, government contracts, and joint ventures.

  5. Capacity Building: The teams should invest in capacity building initiatives to develop the skills and knowledge needed to effectively manage innovation. This includes providing training on innovation management, project management, and business development.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: The hybrid approach aligns with the core competencies of both teams while ensuring consistency with their mission of driving economic growth and improving quality of life.
  • External customers and internal clients: The recommendations prioritize community engagement and stakeholder involvement, ensuring that the teams are responsive to the needs of external customers and internal clients.
  • Competitors: The recommendations consider the competitive landscape, ensuring that the teams are positioned to attract foreign investment, foster entrepreneurship, and promote economic growth.
  • Attractiveness: The recommendations are based on a combination of quantitative measures (e.g., economic impact, job creation, and investment returns) and qualitative factors (e.g., community engagement, social impact, and environmental sustainability).

6. Conclusion

By adopting a hybrid approach that balances structured processes with a culture of experimentation, the Memphis and New Orleans Innovation Teams can effectively address the unique challenges and opportunities of their respective cities. This approach will enable them to drive sustainable innovation, foster economic growth, and improve the quality of life for their residents.

7. Discussion

Alternatives:

  • Focusing solely on the 'book' approach: This could lead to a more rigid and less adaptable approach to innovation, potentially missing out on emerging opportunities.
  • Focusing solely on the 'street' approach: This could result in a lack of structure and accountability, making it difficult to measure progress and achieve sustainable outcomes.

Risks:

  • Lack of buy-in from stakeholders: Resistance from stakeholders could hinder the implementation of the hybrid approach.
  • Insufficient resources: The teams may face challenges in securing the resources needed to effectively implement the recommendations.
  • Political instability: Political changes could impact the teams' ability to implement their plans.

Key Assumptions:

  • Political will: The teams will have the necessary political support to implement the recommendations.
  • Community engagement: The community will actively participate in the innovation process.
  • Resource availability: The teams will have access to the necessary resources (financial, human, and technical) to support the hybrid approach.

8. Next Steps

  1. Develop a hybrid innovation framework: The teams should work together to develop a framework that combines the strengths of both the 'book' and 'street' methods.
  2. Pilot test the framework: The teams should pilot test the framework in a small number of projects before scaling it up.
  3. Establish performance metrics: The teams should establish clear performance metrics to track the progress and impact of the hybrid approach.
  4. Communicate results: The teams should regularly communicate the results of their efforts to stakeholders, highlighting successes and challenges.

By taking these steps, the Memphis and New Orleans Innovation Teams can position themselves to become leaders in innovation and drive sustainable economic growth in their respective cities.

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Case Description

Can an innovation model be used to solve seemingly intractable problems consistently, reliably and effectively? In 2011, Bloomberg Philanthropies founder and former New York City mayor Michael Bloomberg, announced a $24 million initiative to fund innovation teams in five U.S. cities. The innovation team program was created to advance government innovation by increasing innovation capacity within municipal government-by helping mayors design and implement solutions to their most urgent problems. Bloomberg Philanthropies developed 4-prong Innovation Model that drew on cutting-edge innovation practices from the public and private sectors and selected five large cities to use the model to solve problems ranging from high murder rates to blighted neighborhoods. This case illustrates the use of Bloomberg's innovation model in two of these cities-Memphis and New Orleans-allowing students to compare and contrast each city's use and application of the model. Students will consider the challenge of creating sustainable capacity for problem-centric innovation. Case number 2053.0

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