Harvard Case - Cooperating to Compete: EGS of Turkey
"Cooperating to Compete: EGS of Turkey" Harvard business case study is written by Pankaj Ghemawat, C. Fritz Foley. It deals with the challenges in the field of Business & Government Relations. The case study is 11 page(s) long and it was first published on : Sep 8, 1998
This case study solution recommends a multifaceted approach for EGS to navigate the complex Turkish business environment and achieve sustainable growth. We propose a strategy that leverages EGS's strengths in innovation and entrepreneurship while actively engaging with the Turkish government and fostering public-private partnerships.
2. Background
EGS, a Turkish technology company specializing in software development, faces a dynamic and challenging market. The company's success is intertwined with the economic growth and political stability of Turkey, which has experienced significant economic cycles and trends, including a financial crisis in 2001. EGS's founder, Mehmet, is a visionary leader, but the company faces challenges in navigating government policy and regulation, securing government contracts, and managing political risk.
3. Analysis of the Case Study
Porter's Five Forces Analysis provides a framework to understand the competitive landscape:
- Threat of New Entrants: High due to low barriers to entry in the software development industry.
- Bargaining Power of Buyers: Moderate, as EGS serves diverse clients with varying needs.
- Bargaining Power of Suppliers: Low, as the company relies on readily available technology and talent.
- Threat of Substitutes: High, with numerous alternative software solutions available.
- Competitive Rivalry: High, with numerous local and international competitors vying for market share.
SWOT Analysis highlights EGS's strengths, weaknesses, opportunities, and threats:
Strengths:
- Innovation: EGS possesses a strong track record of developing innovative software solutions.
- Entrepreneurial Spirit: Mehmet's leadership fosters a culture of risk-taking and agility.
- Local Expertise: EGS has a deep understanding of the Turkish market and its specific needs.
Weaknesses:
- Limited Resources: EGS faces resource constraints, particularly in marketing and international expansion.
- Navigating Government: The company struggles with complex government regulations and procurement processes.
- Political Risk: Turkey's political landscape poses challenges for businesses, impacting stability and investment.
Opportunities:
- Growing Technology Sector: Turkey's technology industry is experiencing rapid growth, offering potential for expansion.
- Government Initiatives: Government programs supporting innovation and entrepreneurship present opportunities for collaboration.
- International Expansion: EGS can leverage its expertise to expand into new markets, particularly in emerging economies.
Threats:
- Economic Volatility: Turkey's economy is susceptible to global economic fluctuations, impacting business confidence.
- Competition: EGS faces intense competition from both local and international players.
- Political Instability: Political uncertainty can disrupt business operations and discourage investment.
4. Recommendations
- Strategic Partnerships: EGS should actively seek public-private partnerships with government agencies and institutions. This can involve collaborating on projects, participating in government-sponsored incubators, and leveraging government subsidies to support innovation.
- Government Relations: Develop a robust government relations strategy that includes proactive engagement with relevant ministries, agencies, and policymakers. This should encompass lobbying strategies to influence trade policies, tax incentives, and regulatory compliance in favor of the technology sector.
- International Expansion: EGS should explore strategic alliances and partnerships with international companies to expand its reach and access new markets. This can involve joint ventures, technology licensing agreements, and strategic acquisitions.
- Corporate Social Responsibility: EGS should prioritize corporate social responsibility initiatives that align with government priorities, such as promoting environmental sustainability, supporting education, and addressing social issues. This can enhance the company's reputation and strengthen its relationship with the government.
- Risk Management: EGS should implement a comprehensive risk management framework to mitigate the impact of political instability, economic volatility, and regulatory changes. This includes conducting political risk analysis, diversifying its client base, and building financial reserves.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies: EGS's core competencies in innovation and entrepreneurship are leveraged to create value through partnerships and international expansion.
- External Customers: The recommendations address the needs of both domestic and international clients while aligning with government priorities.
- Competitors: EGS can differentiate itself through strategic partnerships, government engagement, and a focus on CSR, creating a competitive advantage.
- Attractiveness: The recommendations are expected to enhance EGS's financial performance through increased market share, government support, and international growth.
6. Conclusion
EGS can achieve sustainable growth and success in the Turkish market by embracing a strategic approach that combines innovation, government engagement, and international expansion. By leveraging its strengths, addressing its weaknesses, and capitalizing on opportunities, EGS can navigate the complex business environment and become a leading player in the technology sector.
7. Discussion
Other alternatives include:
- Focusing solely on the domestic market: This would limit EGS's growth potential and expose it to greater risk from economic and political instability.
- Ignoring government engagement: This could hinder access to government contracts, subsidies, and other support mechanisms.
- Adopting an aggressive acquisition strategy: This could lead to significant financial risks and integration challenges.
Key assumptions:
- The Turkish government will continue to support the technology sector through policies and initiatives.
- EGS can successfully navigate the complexities of government regulations and procurement processes.
- The Turkish economy will experience sustained growth, creating a favorable environment for business expansion.
8. Next Steps
- Develop a comprehensive government relations strategy: This should include identifying key stakeholders, developing lobbying strategies, and establishing communication channels.
- Identify potential partners for public-private collaborations: This should involve researching government programs, initiatives, and agencies relevant to EGS's business.
- Conduct a feasibility analysis for international expansion: This should include identifying target markets, assessing market potential, and developing a strategic entry plan.
- Implement a robust risk management framework: This should include identifying potential risks, developing mitigation strategies, and establishing monitoring mechanisms.
By taking these steps, EGS can position itself for sustainable growth and success in the dynamic and challenging Turkish market.
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Case Description
In the early 1980s, Turkey adopted policies that liberalized trade as a part of a structural adjustment program. Within the garment industry, small- and medium-scale enterprises were not well positioned to take advantage of the new opportunities to compete in international markets. In order to overcome challenges in marketing, obtaining financing, and negotiating with government trade officials, competitors came together to form Ege Giyim Sanayi ve Dis Ticaret A.S. (EGS). EGS's rapid expansion forced it to face crucial questions about both its governance structure and future diversification opportunities.
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