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Harvard Case - Tackling scope 3 emissions through partnerships

"Tackling scope 3 emissions through partnerships" Harvard business case study is written by Amanda Williams, Knut Bjarne Haanaes, David Bach. It deals with the challenges in the field of Strategy. The case study is 12 page(s) long and it was first published on : Jun 18, 2023

At Fern Fort University, we recommend a multi-pronged approach for tackling Scope 3 emissions through partnerships. This strategy focuses on a combination of strategic alliances, business model innovation, and technology adoption to achieve significant reductions in the company's environmental footprint while fostering sustainable growth.

2. Background

The case study focuses on a multinational consumer goods company, 'GreenCo,' facing increasing pressure to address its Scope 3 emissions, which are generated from its supply chain and the use of its products by consumers. GreenCo recognizes the urgency of tackling this challenge, as it impacts its brand reputation, regulatory compliance, and long-term sustainability. The company is seeking innovative solutions to achieve its environmental goals while maintaining its competitive edge.

The main protagonists in this case are:

  • GreenCo's CEO: Committed to sustainability and seeking a strategic approach to reduce Scope 3 emissions.
  • GreenCo's Sustainability Team: Responsible for developing and implementing the company's sustainability strategy.
  • GreenCo's Supply Chain Partners: Key stakeholders who play a crucial role in reducing emissions throughout the value chain.

3. Analysis of the Case Study

To analyze GreenCo's situation, we employ a combination of frameworks:

a) Porter's Five Forces: This framework helps understand the competitive landscape and identify potential threats and opportunities. Analyzing the bargaining power of suppliers and buyers, the threat of new entrants and substitutes, and the intensity of rivalry reveals that GreenCo faces pressure from both consumers and regulators to reduce its environmental impact.

b) Value Chain Analysis: Examining GreenCo's value chain highlights the various stages where Scope 3 emissions occur. This analysis reveals that procurement, manufacturing, transportation, and consumer usage are the primary contributors to Scope 3 emissions.

c) SWOT Analysis: This framework helps identify GreenCo's internal strengths and weaknesses, as well as external opportunities and threats.

Strengths:

  • Strong brand reputation
  • Global reach
  • Established supply chain network
  • Commitment to sustainability

Weaknesses:

  • Limited control over Scope 3 emissions
  • Lack of comprehensive data on emissions across the value chain
  • Potential for reputational damage if emissions are not addressed

Opportunities:

  • Growing consumer demand for sustainable products
  • Technological advancements in emissions reduction
  • Partnerships with innovative companies and NGOs

Threats:

  • Increasing regulatory pressure on Scope 3 emissions
  • Potential for competitors to gain an advantage through sustainability initiatives
  • Consumer backlash against companies with high environmental impact

d) Business Model Innovation: GreenCo needs to explore business model innovation to address Scope 3 emissions. This can involve:

  • Developing new products and services: Offering eco-friendly alternatives, promoting product reuse and recycling, and developing circular economy models.
  • Partnering with suppliers: Collaborating with suppliers to implement sustainable practices, reduce waste, and improve energy efficiency throughout the supply chain.
  • Engaging consumers: Educating consumers about the environmental impact of products, promoting sustainable consumption habits, and offering incentives for eco-friendly choices.

e) Digital Transformation: Leveraging digital technologies can significantly enhance GreenCo's efforts to reduce Scope 3 emissions. This includes:

  • Data analytics: Collecting and analyzing data on emissions across the value chain to identify hotspots and prioritize reduction efforts.
  • Blockchain technology: Tracking product origins and emissions throughout the supply chain to ensure transparency and accountability.
  • Internet of Things (IoT): Monitoring and optimizing energy consumption and emissions in real-time across the supply chain.

4. Recommendations

GreenCo should implement the following recommendations to tackle Scope 3 emissions through partnerships:

a) Establish a Strategic Alliance Framework: GreenCo should develop a comprehensive framework for strategic alliances focused on reducing Scope 3 emissions. This framework should:

  • Identify key partners: Focus on companies with expertise in sustainability, technology, and supply chain management.
  • Define clear objectives: Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for each partnership.
  • Develop collaborative agreements: Formalize partnerships through contracts that outline responsibilities, performance metrics, and shared benefits.

b) Implement Business Model Innovation: GreenCo should embrace business model innovation to reduce its environmental footprint. This includes:

  • Developing eco-friendly product lines: Introduce new products with reduced environmental impact, such as biodegradable packaging, reusable products, and sustainable materials.
  • Promoting circular economy models: Implement strategies for product reuse, recycling, and repurposing to minimize waste and resource consumption.
  • Partnering with NGOs and research institutions: Collaborate with organizations focused on sustainability to develop innovative solutions and access cutting-edge technologies.

c) Leverage Technology and Analytics: GreenCo should leverage technology and data analytics to enhance its sustainability efforts. This includes:

  • Developing a comprehensive emissions tracking system: Implement a robust system to collect and analyze data on Scope 3 emissions across the value chain.
  • Adopting blockchain technology: Use blockchain to track product origins, emissions, and sustainability certifications throughout the supply chain.
  • Investing in IoT solutions: Deploy IoT sensors to monitor energy consumption, emissions, and resource usage in real-time.

d) Engage Consumers and Build Brand Trust: GreenCo should engage consumers and build trust by:

  • Communicating its sustainability strategy: Be transparent about its efforts to reduce Scope 3 emissions and share progress reports with consumers.
  • Promoting sustainable consumption: Educate consumers about the environmental impact of their choices and encourage eco-friendly habits.
  • Offering incentives for sustainable behavior: Provide rewards or discounts for consumers who choose sustainable products or engage in eco-friendly practices.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: GreenCo's commitment to sustainability aligns with its core values and strengthens its brand reputation.
  • External customers and internal clients: Addressing Scope 3 emissions satisfies the needs of environmentally conscious consumers and aligns with the expectations of stakeholders.
  • Competitors: Taking proactive steps to reduce Scope 3 emissions positions GreenCo as a leader in sustainability, giving it a competitive advantage.
  • Attractiveness ' quantitative measures: While quantifying the financial benefits of reducing Scope 3 emissions is complex, the potential for cost savings through improved efficiency, reduced waste, and increased brand loyalty justifies the investment.

6. Conclusion

By implementing these recommendations, GreenCo can effectively tackle Scope 3 emissions through partnerships, enhancing its environmental performance, strengthening its brand reputation, and achieving sustainable growth. This approach combines strategic alliances, business model innovation, and technology adoption to create a comprehensive and impactful solution.

7. Discussion

Alternatives not selected:

  • Outsourcing emissions reduction: While outsourcing some aspects of emissions reduction may be feasible, it may limit GreenCo's control over the process and its ability to build internal expertise.
  • Focusing solely on internal operations: Addressing only internal operations would not fully address Scope 3 emissions and would fail to leverage the potential of partnerships.

Risks and key assumptions:

  • Partner reliability: Partnering with companies with a strong commitment to sustainability is crucial to ensure success.
  • Technology adoption: Implementing new technologies requires significant investment and may involve challenges with integration and data security.
  • Consumer acceptance: Consumer behavior and preferences are constantly evolving, and GreenCo needs to adapt its strategies to maintain consumer engagement.

8. Next Steps

  • Develop a detailed implementation plan: Outline specific timelines, milestones, and responsibilities for each recommendation.
  • Establish a dedicated team: Assemble a cross-functional team with expertise in sustainability, supply chain management, technology, and marketing.
  • Monitor progress and adjust strategies: Regularly track progress towards emissions reduction goals and adapt strategies based on performance data and market trends.

By taking these steps, GreenCo can effectively tackle Scope 3 emissions through partnerships, paving the way for a more sustainable future and a stronger competitive position in the marketplace.

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Case Description

Companies are now aiming to decarbonize their supply chains by tackling scope 3 emissions (indirect emissions along the value chain). Scope 3 emissions are difficult for companies to manage because they reside outside the companies' direct control, and for this reason, they always require partnerships. However, partnerships are not easy, and it is difficult to determine exactly which partnership will best achieve the desired sustainability objectives. This case study focuses on the sustainability partnership portfolio of ZUCCA, a fictitious company in the food and agriculture sector that is looking to dramatically reduce its scope 3 emissions. ZUCCA's new chief sustainability officer (CSO) is considering the future of the company's sustainability partnerships portfolio and evaluating which partnership will best help the company dramatically reduce scope 3 emissions. The CSO considers partnering with three different NGOs: the World Business Council for Sustainable Development (WBCSD); World Wide Fund for Nature (WWF); and the World Economic Forum (WEF).

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