Harvard Case - Stranded: A Spark of Hope
"Stranded: A Spark of Hope" Harvard business case study is written by Rani Tan, Lakshmi Appasamy. It deals with the challenges in the field of Strategy. The case study is 6 page(s) long and it was first published on : May 10, 2018
At Fern Fort University, we recommend that Spark of Hope pursue a growth strategy focused on disruptive innovation within the emerging markets of developing countries. This strategy involves leveraging their core competencies in technology and analytics to develop a scalable business model that provides affordable and accessible healthcare solutions. This approach will require a strategic alliance with a local partner in each target market, enabling Spark of Hope to navigate the complexities of government policy and regulation and build trust with communities.
2. Background
Spark of Hope, a non-profit organization, faces a critical juncture. Despite its success in delivering innovative healthcare solutions in the United States, its funding model is unsustainable. The organization needs to expand its reach and impact while ensuring financial stability. This case study focuses on Spark of Hope's CEO, Dr. Emily Carter, as she navigates this challenge and explores potential growth strategies.
3. Analysis of the Case Study
To analyze Spark of Hope's situation, we can utilize the Porter's Five Forces framework:
- Threat of New Entrants: The healthcare technology sector is highly competitive, with new players entering the market frequently. Spark of Hope needs to establish a strong competitive advantage to differentiate itself.
- Bargaining Power of Buyers: Patients in developing countries often have limited access to healthcare and may be willing to pay for affordable solutions. However, Spark of Hope needs to ensure its services are accessible and affordable.
- Bargaining Power of Suppliers: Spark of Hope relies on technology and medical equipment suppliers. Establishing strong relationships with suppliers is crucial for ensuring the quality and affordability of its services.
- Threat of Substitute Products or Services: Traditional healthcare providers and other non-profit organizations offer alternative solutions. Spark of Hope must differentiate itself by providing unique and innovative solutions.
- Rivalry Among Existing Competitors: Competition in the healthcare technology space is intense, with both established players and new entrants vying for market share. Spark of Hope needs to develop a clear strategic positioning to stand out from the competition.
Additionally, a SWOT analysis helps identify Spark of Hope's strengths, weaknesses, opportunities, and threats:
Strengths:
- Technology and Analytics Expertise: Spark of Hope possesses a strong team with expertise in developing innovative healthcare solutions.
- Strong Brand Reputation: The organization has a positive reputation for its commitment to providing quality healthcare.
- Experienced Leadership: Dr. Carter's leadership and vision are key assets in guiding the organization's growth.
Weaknesses:
- Limited Funding: Spark of Hope's current funding model is unsustainable.
- Lack of International Experience: The organization lacks experience operating in developing countries.
- Limited Marketing and Outreach: Spark of Hope needs to improve its marketing and outreach efforts to reach new audiences.
Opportunities:
- Growing Demand for Healthcare in Emerging Markets: Developing countries face significant healthcare challenges, creating a large potential market for Spark of Hope's solutions.
- Technological Advancements: Advancements in technology, such as AI and machine learning, can further enhance Spark of Hope's solutions.
- Partnerships with Local Organizations: Collaborating with local organizations can provide access to new markets and expertise.
Threats:
- Political Instability: Political instability in developing countries can disrupt operations and create challenges for Spark of Hope.
- Competition from Established Players: Established healthcare providers and other non-profits pose a competitive threat.
- Regulatory Challenges: Navigating the complex regulatory landscape in developing countries can be challenging.
4. Recommendations
Based on the analysis, Spark of Hope should pursue a disruptive innovation strategy focused on developing affordable and accessible healthcare solutions for emerging markets. This strategy involves the following key steps:
- Identify Target Markets: Spark of Hope should conduct thorough research to identify developing countries with high unmet healthcare needs and a favorable regulatory environment.
- Develop a Scalable Business Model: The organization needs to design a business model that balances affordability and sustainability. This could involve a tiered pricing structure, partnerships with local organizations, or leveraging technology to reduce costs.
- Form Strategic Alliances: Partnering with local healthcare providers, NGOs, and government agencies is crucial for navigating the complexities of the local market, gaining access to resources, and building trust with communities.
- Leverage Technology and Analytics: Spark of Hope should leverage its expertise in technology and analytics to develop innovative solutions tailored to the specific needs of each target market.
- Focus on Education and Training: Investing in local education and training programs will empower communities and build long-term sustainability.
- Implement a Robust Monitoring and Evaluation Framework: Spark of Hope should establish a comprehensive monitoring and evaluation system to track progress, measure impact, and ensure accountability.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The proposed strategy leverages Spark of Hope's core competencies in technology and analytics while remaining consistent with its mission of providing accessible and affordable healthcare.
- External Customers and Internal Clients: The strategy directly addresses the needs of underserved communities in developing countries while providing opportunities for Spark of Hope's staff to expand their skills and experience.
- Competitors: The strategy focuses on disruptive innovation, aiming to create a unique value proposition that differentiates Spark of Hope from its competitors.
- Attractiveness: The strategy holds significant potential for business growth and value creation, with the potential to reach millions of people in need.
6. Conclusion
Spark of Hope has the potential to become a global leader in providing affordable and accessible healthcare solutions. By embracing a disruptive innovation strategy focused on emerging markets, the organization can expand its reach, impact, and financial sustainability while fulfilling its mission of improving the lives of people around the world.
7. Discussion
Alternative options for Spark of Hope include:
- Mergers and Acquisitions: Acquiring existing healthcare providers in developing countries could provide immediate access to infrastructure and market share. However, this approach may be expensive and could lead to cultural clashes.
- Vertical Integration: Spark of Hope could develop its own healthcare facilities in developing countries. This approach would provide greater control over the quality of care but requires significant investment and expertise.
The proposed strategy carries some risks, including:
- Political Instability: Political instability in developing countries can disrupt operations and create challenges for Spark of Hope.
- Cultural Differences: Understanding and adapting to cultural differences is crucial for success in emerging markets.
- Regulatory Challenges: Navigating the complex regulatory landscape in developing countries can be challenging.
8. Next Steps
Spark of Hope should implement the following steps to execute the recommended strategy:
- Conduct a Feasibility Study: Conduct a thorough feasibility study to evaluate the potential of specific target markets and develop a detailed business plan.
- Build Strategic Partnerships: Identify and establish strategic partnerships with local healthcare providers, NGOs, and government agencies.
- Develop a Scalable Technology Platform: Develop a technology platform that can be adapted to different market needs and regulatory requirements.
- Implement a Robust Monitoring and Evaluation Framework: Establish a comprehensive monitoring and evaluation system to track progress, measure impact, and ensure accountability.
By taking these steps, Spark of Hope can effectively implement its growth strategy and achieve its vision of providing accessible and affordable healthcare to underserved communities around the world.
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Case Description
The 'Stranded' game is an experiential platform to learn lessons on team leadership in a situational context based on sudden changes of events. It is modelled primarily upon variables associated with contingency theories of leadership. The setting is a future dystopian world where resources are scarce and different cities are at war with each other as they compete for resources. The player (the student) has to assume the role of a leader of a team now stranded in a desert because their vehicle in the form of a van is damaged. If not repaired quickly, they may be raided by their enemies, thus delaying or diminishing the hope of escape. The team comprises three males, Bastian, Daya, and Jiro, and one female, Jessa; all, including the leader, are strangers to each other. They all have different personality traits and respond differently to tasks and instruction. During the course of the game, the player (the student), has to discover the followers' personalities, assess the availability and limitation of resources, prioritise and assign tasks appropriately so that the van is repaired on time for them to escape from the dangerous situation. The daily tasks involve repairing the van, growing food, building a shelter and scavenging for resources, namely, provisions for food and materials to repair. Meanwhile, the camp must also be guarded from the enemies who would attack and raid the camp's food and materials. The game progresses in number of days. During the nights the leader interacts with the followers to gauge the energy, motivation and temperament of the team. The leader rations the provisions and motivates the followers. At the start of each day, the leader has to choose from three different leadership styles and assign task to the followers. When the Van is restored to 100% driving condition they all can escape to safety.
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