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Harvard Case - Impact Kommons: New World Development's Accelerator Program to Achieve Sustainable Development Goals

"Impact Kommons: New World Development's Accelerator Program to Achieve Sustainable Development Goals" Harvard business case study is written by Veronique Lafon-Vinais, Minyi Huang. It deals with the challenges in the field of Strategy. The case study is 21 page(s) long and it was first published on : Aug 31, 2022

At Fern Fort University, we recommend that New World Development (NWD) refine and expand its Impact Kommons program to become a leading force in driving sustainable development goals (SDGs) while achieving strategic business objectives. This will involve leveraging the program's existing strengths, addressing key weaknesses, and capitalizing on emerging opportunities in the sustainable development landscape.

2. Background

New World Development, a leading Hong Kong-based conglomerate, established Impact Kommons in 2018 as an accelerator program aimed at supporting social enterprises and startups working towards achieving the UN's Sustainable Development Goals. The program provides mentorship, funding, and access to NWD's resources and networks. However, the program faces challenges in attracting a diverse pool of high-impact startups, scaling its impact, and achieving financial sustainability.

3. Analysis of the Case Study

SWOT Analysis:

  • Strengths: NWD's strong brand reputation, extensive network, and commitment to sustainability provide a solid foundation for Impact Kommons. The program's focus on mentorship and access to resources is valuable for startups.
  • Weaknesses: The program lacks a clear and consistent brand identity, struggles to attract a diverse range of startups, and faces challenges in scaling its impact. The current funding model relies heavily on NWD's resources, limiting its long-term sustainability.
  • Opportunities: The growing global demand for sustainable solutions presents a significant opportunity for Impact Kommons. Expanding the program's reach to new markets and partnering with international organizations can enhance its impact.
  • Threats: Competition from other accelerators and incubators, evolving regulatory landscapes, and the potential for reputational risk are key threats to the program's success.

Porter's Five Forces:

  • Threat of New Entrants: High, due to the increasing popularity of social entrepreneurship and the ease of starting an accelerator program.
  • Bargaining Power of Buyers: Moderate, as startups can choose from various accelerators, but Impact Kommons offers unique access to NWD's resources.
  • Bargaining Power of Suppliers: Low, as the program relies on NWD's internal resources and partnerships with external organizations.
  • Threat of Substitutes: High, as other organizations provide similar support to startups, including government agencies and NGOs.
  • Intensity of Rivalry: Moderate, with increasing competition from established accelerators and new entrants.

Value Chain Analysis:

Impact Kommons' value chain involves sourcing startups, providing mentorship and resources, facilitating networking opportunities, and promoting the program's impact. The program can enhance its value chain by:

  • Strengthening sourcing: Implementing a robust screening process to identify high-impact startups with diverse backgrounds.
  • Enhancing mentorship: Providing tailored mentorship programs based on startup needs and leveraging NWD's expertise in various sectors.
  • Expanding networking opportunities: Creating a global network of stakeholders, including investors, corporations, and government agencies.
  • Measuring impact: Developing a comprehensive framework to track and measure the social and environmental impact of participating startups.

Business Model Innovation:

Impact Kommons can leverage business model innovation to achieve sustainable growth and increase its impact. This can involve:

  • Hybrid Funding Model: Combining NWD's investment with grants, impact investing, and revenue-generating initiatives.
  • Social Impact Bonds: Partnering with investors to finance social enterprises and receive returns based on their impact.
  • Corporate Social Responsibility Partnerships: Engaging with corporations to provide funding, mentorship, and market access for startups.
  • Open Innovation Platform: Creating a platform for collaboration between startups, corporations, and researchers to develop sustainable solutions.

Corporate Governance:

NWD should establish a clear governance structure for Impact Kommons, including an advisory board with expertise in social entrepreneurship and sustainability. This will enhance transparency, accountability, and decision-making processes.

4. Recommendations

1. Enhance Program Branding and Messaging: Develop a clear and compelling brand identity that highlights Impact Kommons' unique value proposition and its commitment to driving sustainable development.

2. Diversify Startup Selection: Implement a multi-stage selection process that prioritizes diversity, impact potential, and alignment with SDGs.

3. Expand Network and Partnerships: Establish strategic alliances with international organizations, corporations, and investors to enhance the program's reach and resources.

4. Develop a Scalable Impact Measurement Framework: Implement a comprehensive framework to track and measure the social and environmental impact of participating startups.

5. Explore Hybrid Funding Models: Diversify funding sources by incorporating grants, impact investing, and revenue-generating initiatives.

6. Foster a Culture of Innovation and Collaboration: Create a dynamic and collaborative environment that encourages startups to exchange ideas and develop innovative solutions.

7. Implement a Robust Governance Structure: Establish a clear governance structure with an advisory board to ensure transparency, accountability, and effective decision-making.

5. Basis of Recommendations

These recommendations are based on a thorough analysis of the case study, considering:

  • Core competencies: Leveraging NWD's expertise in real estate, infrastructure, and sustainability to support startups working towards SDGs.
  • External customers and internal clients: Providing a platform for startups to access resources, mentorship, and networking opportunities while aligning with NWD's corporate social responsibility goals.
  • Competitors: Differentiating Impact Kommons from other accelerators by focusing on its unique value proposition and leveraging NWD's resources and network.
  • Attractiveness: The recommendations are expected to enhance the program's impact, attract a wider range of startups, and improve its financial sustainability.

6. Conclusion

By implementing these recommendations, NWD can transform Impact Kommons into a leading force in driving sustainable development goals while achieving strategic business objectives. The program can become a model for other corporations seeking to leverage their resources and expertise to create a positive impact on society.

7. Discussion

Alternative options include:

  • Focusing solely on NWD's core business: This would limit the program's impact and potentially miss out on opportunities to leverage NWD's resources for social good.
  • Partnering with a specialized accelerator: This could offer expertise in social entrepreneurship but may limit NWD's control over the program's direction.

Key risks include:

  • Attracting high-quality startups: The program needs to ensure it can attract and retain startups with strong potential and alignment with SDGs.
  • Measuring impact effectively: Developing a robust impact measurement framework is crucial for demonstrating the program's value.
  • Financial sustainability: Diversifying funding sources is essential for long-term sustainability.

8. Next Steps

  • Develop a detailed implementation plan: Outline specific actions, timelines, and resources required for each recommendation.
  • Establish a dedicated team: Assemble a team with expertise in social entrepreneurship, sustainability, and program management.
  • Pilot test new initiatives: Implement pilot programs to test and refine new approaches before scaling them.
  • Monitor progress and adapt: Regularly evaluate the program's performance and make adjustments based on data and feedback.

By taking these steps, NWD can ensure that Impact Kommons becomes a successful and impactful accelerator program, contributing to a more sustainable future.

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Case Description

Impact Kommons was initiated by New World Development (NWD) as the first start-up accelerator in Hong Kong targeted at achieving the United Nations Sustainable Development Goals (UNSDGs). As one of the leading property developers in Hong Kong, NWD has developed its connected business ecosystem, covering property development and investment, retailing, transportation, infrastructure development, health care, insurance, and logistics. With "creating shared value" as its corporate vision, NWD wants to achieve business sustainability by both bringing significant returns to shareholders and responding to the community and stakeholders' different needs. Impact Kommons was designed to facilitate business integration between the start-ups and NWD's business units with the aim of developing innovative solutions to solve NWD's clearly defined problems and achieve the relevant sustainable development goals of the UNSDGs. Impact Kommons can not only accelerate the business growth of start-ups but also raise their awareness of sustainability issues in the early stages of business development. This case describes how NWD initiated and developed Impact Kommons to pursue its sustainability goals, what the program achieved in cohorts one and two, and what problems it faced during the implementation process. The case shows the value and challenges of using accelerator programs to help start-ups to grow while enabling well-established companies to address sustainability issues. The case enables students to realize the importance of corporate social responsibility to companies and raises their awareness of the UNSDGs. After studying this case, students will become familiar with developing and implementing accelerator programs. This case also encourages students to seek innovative solutions to address sustainability issues.

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