Free CBS and Online Video Case Study Solution | Assignment Help

Harvard Case - CBS and Online Video

"CBS and Online Video" Harvard business case study is written by Dennis Yao, Julia Rozovsky, Francisco Queiro. It deals with the challenges in the field of Strategy. The case study is 12 page(s) long and it was first published on : Nov 20, 2008

At Fern Fort University, we recommend that CBS pursue a digital transformation strategy focused on building a robust online video platform to capitalize on the growing demand for streaming content. This strategy should leverage CBS's existing brand recognition and content library, while also incorporating innovative business models and strategic partnerships to compete effectively in the evolving digital landscape.

2. Background

This case study focuses on CBS, a traditional media giant facing the challenge of adapting to the rise of online video streaming services like Netflix and Hulu. CBS has a strong legacy in television broadcasting but is struggling to compete with the new digital players who offer a more convenient, on-demand viewing experience. The case explores CBS's options for entering the online video market, including launching its own streaming service, partnering with existing platforms, or acquiring a competitor.

The main protagonists are Leslie Moonves, the CEO of CBS Corporation, and Les Moonves, the CEO of CBS Broadcasting, who are tasked with navigating the company's future in the rapidly changing media landscape.

3. Analysis of the Case Study

Industry Analysis:

  • Porter's Five Forces: The online video streaming industry is characterized by high competitive rivalry due to the presence of numerous players, including Netflix, Amazon Prime Video, Hulu, and Disney+. Threat of new entrants is moderate, as it requires significant investment in content and technology. Bargaining power of buyers is high, as consumers have a wide range of options and can easily switch between platforms. Bargaining power of suppliers is moderate, as content creators have leverage but are also dependent on streaming services for distribution. The threat of substitutes is high, as consumers can access content through traditional television, cable, and other platforms.

SWOT Analysis:

Strengths:

  • Strong brand recognition and established content library
  • Extensive experience in television broadcasting
  • Strong financial position
  • Access to valuable data on viewers' preferences

Weaknesses:

  • Limited experience in online video streaming
  • Lack of a dedicated streaming platform
  • Potential for cannibalization of existing television revenue

Opportunities:

  • Growing demand for online video content
  • Potential for new revenue streams through advertising and subscriptions
  • Opportunity to expand into international markets

Threats:

  • Intense competition from established streaming services
  • Increasing piracy and illegal streaming
  • Changing consumer preferences and viewing habits

Value Chain Analysis:

CBS's value chain includes:

  • Content Creation: Production of original programming and acquisition of licensed content
  • Distribution: Broadcasting through traditional television and online streaming platforms
  • Marketing and Advertising: Promotion of content and sale of advertising space
  • Customer Service: Providing support to viewers and subscribers

Business Model Innovation:

CBS needs to develop a business model innovation strategy that leverages its strengths and addresses its weaknesses. This could involve:

  • Subscription-based model: Offering a premium streaming service with exclusive content and ad-free viewing
  • Hybrid model: Combining free, ad-supported content with paid subscription tiers
  • Strategic partnerships: Collaborating with other companies to offer bundled services or cross-promote content

4. Recommendations

  1. Launch a dedicated online video streaming platform: CBS should create a branded streaming service that offers a curated selection of its existing content, as well as new original programming. This platform should be user-friendly, offer high-quality streaming, and integrate with various devices.

  2. Embrace a hybrid business model: The platform should offer both free, ad-supported content and paid subscription tiers with premium features like ad-free viewing, exclusive content, and early access to new releases.

  3. Develop a robust content strategy: CBS should invest in producing high-quality original programming that appeals to a wide audience. This could include scripted dramas, comedies, documentaries, and reality shows. The company should also explore licensing content from other producers and studios to expand its library.

  4. Leverage data and analytics: CBS should use data and analytics to understand viewer preferences, personalize content recommendations, and optimize marketing campaigns.

  5. Invest in technology and infrastructure: CBS needs to invest in the latest streaming technology and infrastructure to ensure a seamless user experience and high-quality video delivery.

  6. Forge strategic alliances: CBS should explore partnerships with other companies in the entertainment industry, such as cable providers, mobile carriers, and device manufacturers. These alliances can help expand the platform's reach and offer bundled services to consumers.

  7. Expand internationally: CBS should consider expanding its streaming platform to international markets, particularly in emerging markets with high growth potential.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  1. Core competencies and consistency with mission: CBS's core competencies include content creation, distribution, and marketing. Launching a streaming platform aligns with its mission to provide high-quality entertainment to a wide audience.

  2. External customers and internal clients: The recommendations address the needs of both external customers (viewers) and internal clients (content creators and distributors).

  3. Competitors: The recommendations take into account the competitive landscape and aim to differentiate CBS's streaming platform from its rivals.

  4. Attractiveness: The recommendations have the potential to generate significant revenue and profit through subscription fees, advertising, and content licensing.

6. Conclusion

CBS has a significant opportunity to capitalize on the growth of online video streaming by launching its own platform. By leveraging its existing strengths, embracing innovation, and forging strategic alliances, CBS can establish itself as a major player in the digital entertainment space.

7. Discussion

Alternatives:

  • Partnering with existing platforms: CBS could partner with existing streaming services like Netflix or Hulu to distribute its content. However, this option would give CBS less control over its brand and content strategy.
  • Acquiring a competitor: CBS could acquire an existing streaming service to gain immediate market share and access to new technology and talent. However, this option would be costly and risky.

Risks and key assumptions:

  • Competition: The online video streaming market is highly competitive, and CBS faces a significant challenge in attracting and retaining subscribers.
  • Content costs: Producing and acquiring high-quality content can be expensive.
  • Technological advancements: The streaming technology landscape is constantly evolving, and CBS needs to invest in staying ahead of the curve.

8. Next Steps

  1. Develop a detailed business plan: CBS should develop a comprehensive business plan for its streaming platform, including target audience, content strategy, pricing model, marketing plan, and financial projections.
  2. Build a dedicated team: CBS should assemble a team of experienced professionals with expertise in online video streaming, technology, and marketing.
  3. Invest in technology and infrastructure: CBS needs to invest in the latest streaming technology and infrastructure to ensure a high-quality user experience.
  4. Launch a pilot program: CBS should launch a pilot program in a limited geographic area to test the platform's features and gather user feedback.
  5. Monitor performance and make adjustments: CBS should continuously monitor the platform's performance and make adjustments to its strategy based on market trends and user feedback.

By taking these steps, CBS can successfully navigate the digital transformation of the media industry and establish itself as a leader in the online video streaming space.

Hire an expert to write custom solution for HBR Strategy case study - CBS and Online Video

more similar case solutions ...

Case Description

In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come to terms with YouTube, the leading video-sharing site on the Internet, or maintain a nonexclusive strategy?

🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Write my custom case study solution for Harvard HBR case - CBS and Online Video

Hire an expert to write custom solution for HBR Strategy case study - CBS and Online Video

CBS and Online Video FAQ

What are the qualifications of the writers handling the "CBS and Online Video" case study?

Our writers hold advanced degrees in their respective fields, including MBAs and PhDs from top universities. They have extensive experience in writing and analyzing complex case studies such as " CBS and Online Video ", ensuring high-quality, academically rigorous solutions.

How do you ensure confidentiality and security in handling client information?

We prioritize confidentiality by using secure data encryption, access controls, and strict privacy policies. Apart from an email, we don't collect any information from the client. So there is almost zero risk of breach at our end. Our financial transactions are done by Paypal on their website so all your information is very secure.

What is Fern Fort Univeristy's process for quality control and proofreading in case study solutions?

The CBS and Online Video case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. We ensure that the content is accurate, well-structured, and free from errors before delivery.

Where can I find free case studies solution for Harvard HBR Strategy Case Studies?

At Fern Fort University provides free case studies solutions for a variety of Harvard HBR case studies. The free solutions are written to build "Wikipedia of case studies on internet". Custom solution services are written based on specific requirements. If free solution helps you with your task then feel free to donate a cup of coffee.

I’m looking for Harvard Business Case Studies Solution for CBS and Online Video. Where can I get it?

You can find the case study solution of the HBR case study "CBS and Online Video" at Fern Fort University.

Can I Buy Case Study Solution for CBS and Online Video & Seek Case Study Help at Fern Fort University?

Yes, you can order your custom case study solution for the Harvard business case - "CBS and Online Video" at Fern Fort University. You can get a comprehensive solution tailored to your requirements.

Can I hire someone only to analyze my CBS and Online Video solution? I have written it, and I want an expert to go through it.

🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Pay an expert to write my HBR study solution for the case study - CBS and Online Video

Where can I find a case analysis for Harvard Business School or HBR Cases?

You can find the case study solution of the HBR case study "CBS and Online Video" at Fern Fort University.

Which are some of the all-time best Harvard Review Case Studies?

Some of our all time favorite case studies are -

Can I Pay Someone To Solve My Case Study - "CBS and Online Video"?

Yes, you can pay experts at Fern Fort University to write a custom case study solution that meets all your professional and academic needs.

Do I have to upload case material for the case study CBS and Online Video to buy a custom case study solution?

We recommend to upload your case study because Harvard HBR case studies are updated regularly. So for custom solutions it helps to refer to the same document. The uploading of specific case materials for CBS and Online Video ensures that the custom solution is aligned precisely with your needs. This helps our experts to deliver the most accurate, latest, and relevant solution.

What is a Case Research Method? How can it be applied to the CBS and Online Video case study?

The Case Research Method involves in-depth analysis of a situation, identifying key issues, and proposing strategic solutions. For "CBS and Online Video" case study, this method would be applied by examining the case’s context, challenges, and opportunities to provide a robust solution that aligns with academic rigor.

"I’m Seeking Help with Case Studies,” How can Fern Fort University help me with my case study assignments?

Fern Fort University offers comprehensive case study solutions, including writing, analysis, and consulting services. Whether you need help with strategy formulation, problem-solving, or academic compliance, their experts are equipped to assist with your assignments.

Achieve academic excellence with Fern Fort University! 🌟 We offer custom essays, term papers, and Harvard HBR business case studies solutions crafted by top-tier experts. Experience tailored solutions, uncompromised quality, and timely delivery. Elevate your academic performance with our trusted and confidential services. Visit Fern Fort University today! #AcademicSuccess #CustomEssays #MBA #CaseStudies

How do you handle tight deadlines for case study solutions?

We are adept at managing tight deadlines by allocating sufficient resources and prioritizing urgent projects. Our team works efficiently without compromising quality, ensuring that even last-minute requests are delivered on time

What if I need revisions or edits after receiving the case study solution?

We offer free revisions to ensure complete client satisfaction. If any adjustments are needed, our team will work closely with you to refine the solution until it meets your expectations.

How do you ensure that the case study solution is plagiarism-free?

All our case study solutions are crafted from scratch and thoroughly checked using advanced plagiarism detection software. We guarantee 100% originality in every solution delivered

How do you handle references and citations in the case study solutions?

We follow strict academic standards for references and citations, ensuring that all sources are properly credited according to the required citation style (APA, MLA, Chicago, etc.).

Hire an expert to write custom solution for HBR Strategy case study - CBS and Online Video



Most Read


Referrences & Bibliography for Harvard Stategy Case Study Analysis & Solution

1. Andrews, K. R. (1980). The concept of corporate strategy. Harvard Business Review, 61(3), 139-148.

2. Ansoff, H. I. (1957). Strategies for diversification. Harvard Business Review, 35(5), 113-124.

3. Brandenburger, A. M., & Nalebuff, B. J. (1995). The right game: Use game theory to shape strategy. Harvard Business Review, 73(4), 57-71.

4. Christensen, C. M., & Raynor, M. E. (2003). Why hard-nosed executives should care about management theory. Harvard Business Review, 81(9), 66-74.

5. Christensen, C. M., & Raynor, M. E. (2003). The innovator's solution: Creating and sustaining successful growth. Harvard Business Review Press.

6. D'Aveni, R. A. (1994). Hypercompetition: Managing the dynamics of strategic maneuvering. Harvard Business Review Press.

7. Ghemawat, P. (1991). Commitment: The dynamic of strategy. Harvard Business Review, 69(2), 78-91.

8. Ghemawat, P. (2002). Competition and business strategy in historical perspective. Business History Review, 76(1), 37-74.

9. Hamel, G., & Prahalad, C. K. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91.

10. Kaplan, R. S., & Norton, D. P. (1992). The balanced scorecard--measures that drive performance. Harvard Business Review, 70(1), 71-79.

11. Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 76-84.

12. Kotter, J. P. (1995). Leading change: Why transformation efforts fail. Harvard Business Review, 73(2), 59-67.

13. Mintzberg, H., Ahlstrand, B., & Lampel, J. (2008). Strategy safari: A guided tour through the wilds of strategic management. Harvard Business Press.

14. Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137-145.

15. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Simon and Schuster.

16. Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.

17. Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91.

18. Rumelt, R. P. (1979). Evaluation of strategy: Theory and models. Strategic Management Journal, 1(1), 107-126.

19. Rumelt, R. P. (1984). Towards a strategic theory of the firm. Competitive Strategic Management, 556-570.

20. Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.