Harvard Case - Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight
"Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight" Harvard business case study is written by Pinar Ozcan, Danilo Di Salvo, Basak Yakis Douglas. It deals with the challenges in the field of Strategy. The case study is 9 page(s) long and it was first published on : Jan 29, 2020
At Fern Fort University, we recommend Boom Technology, Inc. pursue a strategic path of phased growth and market development, focusing on building a robust and sustainable supersonic jet market. This strategy involves a multi-pronged approach: 1) Prioritize early adoption by niche markets, leveraging the disruptive innovation potential of supersonic flight for specific customer segments. 2) Develop strategic partnerships with key players in the aviation industry, including airlines, airports, and governments, to create a collaborative ecosystem for supersonic travel. 3) Invest in continuous technological advancements to optimize the Overture aircraft's performance, efficiency, and environmental impact, ensuring sustainable growth in the long term.
2. Background
Boom Technology, Inc. is a start-up company aiming to revolutionize commercial air travel by bringing back supersonic flight. Their flagship product, the Overture supersonic jet, promises to significantly reduce travel times, connecting major cities across the globe faster than ever before. The case study explores the company's strategic challenges, including securing funding, building a robust supply chain, navigating regulatory hurdles, and establishing a market for supersonic travel.
The main protagonists of the case are Blake Scholl, Boom Technology's founder and CEO, and the company's leadership team, tasked with navigating the complexities of bringing supersonic flight back to the commercial market.
3. Analysis of the Case Study
To analyze Boom Technology's strategic landscape, we utilize a combination of frameworks:
a) Porter's Five Forces:
- Threat of New Entrants: High - The supersonic jet market is relatively new, with potential for new entrants from established players like Boeing and Airbus.
- Bargaining Power of Buyers: Moderate - Airlines have significant bargaining power, but Boom can leverage the unique value proposition of supersonic travel to negotiate favorable terms.
- Bargaining Power of Suppliers: Moderate - Boom relies on a complex supply chain, necessitating strong relationships with suppliers to ensure quality and timely delivery.
- Threat of Substitutes: High - Existing subsonic airlines offer a viable alternative, particularly for price-sensitive travelers.
- Competitive Rivalry: Moderate - While currently limited, competition is expected to increase as other companies enter the market.
b) SWOT Analysis:
Strengths:
- Innovative Technology: Overture's design and technology offer a significant competitive advantage in terms of speed and efficiency.
- Strong Leadership: Blake Scholl's vision and leadership are key to driving the company's success.
- Early Mover Advantage: Boom has a first-mover advantage in the emerging supersonic market.
Weaknesses:
- Limited Funding: Securing sufficient funding is crucial for developing and launching the Overture.
- Regulatory Uncertainty: Navigating complex regulations and obtaining necessary approvals is a significant challenge.
- Unproven Market Demand: The market for supersonic travel needs to be established and validated.
Opportunities:
- Growing Demand for Faster Travel: The demand for faster travel is increasing, particularly for business travelers and those seeking premium experiences.
- Partnerships with Airlines: Collaborating with established airlines can accelerate market adoption and access their existing infrastructure.
- Technological Advancements: Continued innovation in materials, engines, and aerodynamics can further improve the Overture's performance and sustainability.
Threats:
- Economic Downturn: Economic fluctuations could impact demand for premium travel.
- Environmental Concerns: Addressing environmental concerns related to supersonic flight is critical for public acceptance.
- Competition from Existing Airlines: Established airlines may develop their own supersonic aircraft or invest in existing supersonic technologies.
c) Value Chain Analysis:
Boom's value chain includes:
- Research and Development: Developing the Overture aircraft and its associated technologies.
- Manufacturing: Producing the aircraft and its components.
- Marketing and Sales: Promoting the Overture and securing orders from airlines.
- Operations: Operating the aircraft and providing support services.
- Customer Service: Ensuring a positive customer experience for passengers.
d) Business Model Innovation:
Boom's business model relies on a combination of:
- Direct Sales: Selling the Overture aircraft to airlines.
- Licensing Agreements: Licensing technology to other aircraft manufacturers.
- Subscription Services: Offering premium services to passengers, such as priority boarding and in-flight amenities.
4. Recommendations
To achieve sustainable growth and market leadership, Boom Technology should pursue the following recommendations:
1) Phased Market Development:
- Focus on Niche Markets: Initially target specific customer segments with high demand for supersonic travel, such as business travelers, government officials, and luxury travelers.
- Develop a Gradual Rollout: Start with limited routes and gradually expand to other markets as demand grows and operational experience is gained.
- Leverage Strategic Partnerships: Collaborate with airlines, airports, and governments to facilitate market entry and build a supportive ecosystem for supersonic travel.
2) Continuous Technological Advancement:
- Optimize Aircraft Performance: Invest in research and development to improve the Overture's speed, efficiency, and environmental impact.
- Explore Alternative Fuels: Investigate sustainable aviation fuels and other innovative solutions to reduce the aircraft's carbon footprint.
- Embrace Digital Transformation: Utilize data analytics and AI to optimize operations, enhance customer experience, and improve maintenance procedures.
3) Strategic Alliances and Partnerships:
- Partner with Airlines: Develop strategic alliances with leading airlines to secure early orders and access their existing infrastructure.
- Collaborate with Airports: Work with airports to develop dedicated infrastructure and streamline ground operations for supersonic aircraft.
- Engage with Governments: Seek regulatory support and collaborate with government agencies to facilitate the development and deployment of supersonic technology.
4) Strong Brand Management and Marketing:
- Communicate the Value Proposition: Clearly articulate the benefits of supersonic travel, focusing on time savings, convenience, and enhanced customer experience.
- Build Brand Awareness: Develop a strong brand identity and engage in targeted marketing campaigns to reach potential customers.
- Leverage Social Media: Utilize social media platforms to generate excitement and build a community around supersonic travel.
5. Basis of Recommendations
These recommendations are based on a comprehensive understanding of Boom Technology's core competencies, external market dynamics, and the need for sustainable growth.
1) Core Competencies and Consistency with Mission:
- Innovation: Boom's core competency lies in its innovative technology and ability to develop cutting-edge supersonic aircraft. This aligns with the company's mission to revolutionize air travel.
- Strategic Partnerships: Building strong partnerships with key stakeholders is essential for market entry and sustainable growth. This aligns with the company's vision of creating a collaborative ecosystem for supersonic travel.
- Environmental Sustainability: Addressing environmental concerns is crucial for public acceptance and long-term viability. Boom's commitment to sustainable development is essential for achieving its long-term goals.
2) External Customers and Internal Clients:
- Airlines: Satisfying the needs of airlines is paramount for securing orders and ensuring successful market adoption.
- Passengers: Providing a positive and memorable customer experience is crucial for building brand loyalty and attracting repeat business.
- Employees: Motivating and retaining a talented workforce is essential for driving innovation and achieving operational excellence.
3) Competitors:
- Existing Airlines: Boom needs to differentiate itself from existing airlines by offering a unique value proposition that caters to specific customer segments.
- Potential Entrants: Staying ahead of potential competitors by continuously innovating and expanding its market reach is crucial for maintaining a competitive advantage.
4) Attractiveness ' Quantitative Measures:
- Market Size: The potential market for supersonic travel is significant, with a projected growth in demand for faster travel.
- Financial Viability: Boom needs to demonstrate the financial viability of its business model, including revenue projections, cost analysis, and return on investment.
- Environmental Impact: The environmental impact of supersonic flight needs to be carefully assessed and mitigated to ensure public acceptance and regulatory approval.
6. Conclusion
Boom Technology has the potential to revolutionize commercial air travel by bringing back supersonic flight. By pursuing a strategic path of phased growth and market development, focusing on niche markets, building strategic partnerships, and investing in continuous technological advancements, Boom can establish a robust and sustainable supersonic jet market. This strategy will require careful planning, execution, and adaptation to evolving market dynamics and technological advancements.
7. Discussion
Alternative Options:
- Aggressive Market Expansion: Launching the Overture on a larger scale with more routes and destinations, potentially leading to faster growth but also increased risk and resource strain.
- Focus on Luxury Travel: Targeting exclusively high-end travelers with premium pricing and services, potentially limiting market reach and revenue potential.
- Licensing Technology: Licensing the Overture's technology to other aircraft manufacturers, potentially generating revenue but relinquishing control over the product and market development.
Risks and Key Assumptions:
- Market Demand: The assumption of sufficient market demand for supersonic travel needs to be validated through market research and data analysis.
- Technological Feasibility: The successful development and deployment of the Overture aircraft hinges on the feasibility of its technology and engineering solutions.
- Regulatory Approval: Securing necessary regulatory approvals for supersonic flight is crucial for market entry and operational viability.
8. Next Steps
- Develop a Detailed Business Plan: Outline the company's strategic roadmap, including market segmentation, revenue projections, and funding requirements.
- Secure Funding: Secure sufficient funding to support research and development, manufacturing, and marketing efforts.
- Establish Strategic Partnerships: Negotiate partnerships with airlines, airports, and governments to facilitate market entry and build a collaborative ecosystem.
- Conduct Extensive Market Research: Validate market demand and identify target customer segments.
- Address Environmental Concerns: Develop and implement strategies to minimize the environmental impact of supersonic flight.
By taking these steps, Boom Technology can position itself for success in the emerging supersonic jet market and contribute to the future of air travel.
Hire an expert to write custom solution for HBR Strategy case study - Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight
- Airbus Boeing Superjumbo Decisions
- Ready Takeoff Jet
- Boeing E
- Airbus Versus Boeing
- Rise Demise Airbus
- Cfm International Inc
- Boeing Manufacturing Dream
- Boeing Dreamliner
- Airasia Flying Low Cost High Hopes
- Jetblue Airways Managing Growth
- American Airlines
- Boeing Max Stalled Communication Takeoff
Case Description
In December 2018, Boom Technology Inc., a start-up based in Colorado, United States, was hoping to enter the aviation market with a supersonic aircraft. The company's founder and chief executive officer believed that customers would pay a premium for a flight that could get them to their destination in less than half the time compared to current options. Developing meaningful relationships within this complex web of stakeholders, including large and powerful traditional aircraft makers, regulators, airlines, and end customers, was one of the biggest challenges. In addition, two other start-ups had similar aims and were also developing relationships and alliances with different businesses in the sector. The company's founder was contemplating several key business decisions. Was supersonic flight a technologically possible and economically viable form of transport? How could the company convince airlines to buy the supersonic aircraft? Was building a supersonic private business jet a safer bet?
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Write my custom case study solution for Harvard HBR case - Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight
Hire an expert to write custom solution for HBR Strategy case study - Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight
Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight FAQ
What are the qualifications of the writers handling the "Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight" case study?
Our writers hold advanced degrees in their respective fields, including MBAs and PhDs from top universities. They have extensive experience in writing and analyzing complex case studies such as " Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight ", ensuring high-quality, academically rigorous solutions.
How do you ensure confidentiality and security in handling client information?
We prioritize confidentiality by using secure data encryption, access controls, and strict privacy policies. Apart from an email, we don't collect any information from the client. So there is almost zero risk of breach at our end. Our financial transactions are done by Paypal on their website so all your information is very secure.
What is Fern Fort Univeristy's process for quality control and proofreading in case study solutions?
The Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. We ensure that the content is accurate, well-structured, and free from errors before delivery.
Where can I find free case studies solution for Harvard HBR Strategy Case Studies?
At Fern Fort University provides free case studies solutions for a variety of Harvard HBR case studies. The free solutions are written to build "Wikipedia of case studies on internet". Custom solution services are written based on specific requirements. If free solution helps you with your task then feel free to donate a cup of coffee.
I’m looking for Harvard Business Case Studies Solution for Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight. Where can I get it?
You can find the case study solution of the HBR case study "Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight" at Fern Fort University.
Can I Buy Case Study Solution for Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight & Seek Case Study Help at Fern Fort University?
Yes, you can order your custom case study solution for the Harvard business case - "Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight" at Fern Fort University. You can get a comprehensive solution tailored to your requirements.
Can I hire someone only to analyze my Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight solution? I have written it, and I want an expert to go through it.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Pay an expert to write my HBR study solution for the case study - Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight
Where can I find a case analysis for Harvard Business School or HBR Cases?
You can find the case study solution of the HBR case study "Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight" at Fern Fort University.
Which are some of the all-time best Harvard Review Case Studies?
Some of our all time favorite case studies are -
Can I Pay Someone To Solve My Case Study - "Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight"?
Yes, you can pay experts at Fern Fort University to write a custom case study solution that meets all your professional and academic needs.
Do I have to upload case material for the case study Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight to buy a custom case study solution?
We recommend to upload your case study because Harvard HBR case studies are updated regularly. So for custom solutions it helps to refer to the same document. The uploading of specific case materials for Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight ensures that the custom solution is aligned precisely with your needs. This helps our experts to deliver the most accurate, latest, and relevant solution.
What is a Case Research Method? How can it be applied to the Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight case study?
The Case Research Method involves in-depth analysis of a situation, identifying key issues, and proposing strategic solutions. For "Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight" case study, this method would be applied by examining the case’s context, challenges, and opportunities to provide a robust solution that aligns with academic rigor.
"I’m Seeking Help with Case Studies,” How can Fern Fort University help me with my case study assignments?
Fern Fort University offers comprehensive case study solutions, including writing, analysis, and consulting services. Whether you need help with strategy formulation, problem-solving, or academic compliance, their experts are equipped to assist with your assignments.
Achieve academic excellence with Fern Fort University! 🌟 We offer custom essays, term papers, and Harvard HBR business case studies solutions crafted by top-tier experts. Experience tailored solutions, uncompromised quality, and timely delivery. Elevate your academic performance with our trusted and confidential services. Visit Fern Fort University today! #AcademicSuccess #CustomEssays #MBA #CaseStudies
How do you handle tight deadlines for case study solutions?
We are adept at managing tight deadlines by allocating sufficient resources and prioritizing urgent projects. Our team works efficiently without compromising quality, ensuring that even last-minute requests are delivered on time
What if I need revisions or edits after receiving the case study solution?
We offer free revisions to ensure complete client satisfaction. If any adjustments are needed, our team will work closely with you to refine the solution until it meets your expectations.
How do you ensure that the case study solution is plagiarism-free?
All our case study solutions are crafted from scratch and thoroughly checked using advanced plagiarism detection software. We guarantee 100% originality in every solution delivered
How do you handle references and citations in the case study solutions?
We follow strict academic standards for references and citations, ensuring that all sources are properly credited according to the required citation style (APA, MLA, Chicago, etc.).