Harvard Case - Year Up: Measuring and Scaling Impact
"Year Up: Measuring and Scaling Impact" Harvard business case study is written by Natalia Rigol, Benjamin N. Roth, Brian Trelstad, Sarah Mehta. It deals with the challenges in the field of Social Enterprise. The case study is 25 page(s) long and it was first published on : Jan 25, 2023
At Fern Fort University, we recommend Year Up implement a multifaceted strategy to measure and scale its impact, focusing on three key pillars: strengthening impact measurement, expanding reach through strategic partnerships, and building a sustainable funding model. This approach will ensure Year Up's continued success in empowering young adults, while demonstrating its value to stakeholders and attracting further investment.
2. Background
Year Up is a non-profit organization that provides urban young adults with the skills, support, and connections they need to succeed in professional careers. The organization offers a one-year program that combines technical and professional skills training with corporate internships, culminating in a paid job placement. Year Up's mission is to close the opportunity divide by empowering young adults to reach their full potential through professional development, career pathways, and economic mobility.
The case study focuses on Year Up's need to develop a comprehensive strategy for measuring and scaling its impact. Despite demonstrating positive outcomes for participants, Year Up faces challenges in quantifying its impact and attracting further investment. They also need to expand their reach to serve more young adults and demonstrate the value of their program to potential partners and funders.
3. Analysis of the Case Study
Year Up's success hinges on its ability to demonstrate its impact and attract investment. This analysis utilizes a framework combining Social Impact Measurement, Strategic Partnerships, and Sustainable Funding Models to address these challenges.
Social Impact Measurement:
- Social Return on Investment (SROI): Year Up should implement a robust SROI framework to quantify the economic and social value generated by its program. This involves measuring the long-term impact on participant earnings, employment rates, and social outcomes like reduced poverty and improved health.
- Outcome Measurement: Beyond immediate job placements, Year Up should track long-term outcomes like career advancement, educational attainment, and overall well-being. This requires collecting data beyond the program's duration and establishing clear metrics for success.
- Qualitative Data Collection: In addition to quantitative data, Year Up should gather qualitative data through participant testimonials, case studies, and focus groups to understand the program's impact on individual lives and provide a holistic picture of its value.
Strategic Partnerships:
- Corporate Partnerships: Year Up should leverage its existing corporate partnerships to expand its reach and secure internship opportunities. This includes collaborating with companies in new industries and locations, and exploring innovative partnership models like social impact bonds.
- Government Partnerships: Year Up should engage with local and national governments to advocate for policy changes that support workforce development and youth employment. This could involve lobbying for funding, collaborating on program design, and advocating for policies that promote social mobility.
- Nonprofit Partnerships: Year Up should explore strategic alliances with other non-profits working in related fields to leverage resources and expertise. This could involve joint program development, shared marketing initiatives, and cross-referrals.
Sustainable Funding Models:
- Impact Investing: Year Up should explore impact investing opportunities to attract capital from investors seeking social and financial returns. This could involve developing a social impact bond or issuing impact-linked securities that tie returns to program outcomes.
- Philanthropic Funding: Year Up should diversify its funding sources by engaging with foundations and individual donors. This requires developing compelling narratives that highlight the program's impact and attract philanthropic support.
- Social Finance: Year Up should explore social finance options like crowdfunding and microfinance to access alternative funding sources and engage the broader community in its mission.
4. Recommendations
Strengthening Impact Measurement:
- Implement SROI framework: Conduct a comprehensive SROI analysis to quantify the economic and social value generated by the program.
- Develop outcome measurement plan: Track long-term outcomes like career advancement, educational attainment, and well-being.
- Enhance data collection methods: Utilize a combination of quantitative and qualitative data collection methods to provide a holistic picture of the program's impact.
Expanding Reach through Strategic Partnerships:
- Expand corporate partnerships: Target new industries and locations, exploring innovative partnership models like social impact bonds.
- Engage with government agencies: Advocate for policy changes that support workforce development and youth employment.
- Form strategic alliances with other nonprofits: Leverage resources and expertise through joint program development and shared marketing initiatives.
Building a Sustainable Funding Model:
- Explore impact investing opportunities: Develop impact-linked securities or social impact bonds to attract capital from investors seeking social and financial returns.
- Diversify philanthropic funding: Engage with foundations and individual donors by developing compelling narratives that highlight the program's impact.
- Explore social finance options: Utilize crowdfunding, microfinance, and other social finance mechanisms to access alternative funding sources.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with Year Up's mission to empower young adults and close the opportunity divide.
- External customers and internal clients: The recommendations address the needs of both participants and funders, ensuring the program's sustainability and impact.
- Competitors: The recommendations consider the competitive landscape of workforce development programs and highlight Year Up's unique value proposition.
- Attractiveness ' quantitative measures if applicable: The recommendations emphasize quantifying the program's impact through SROI analysis and outcome measurement, making it more attractive to investors.
- Assumptions: The recommendations assume that Year Up has the capacity and resources to implement these changes and that the external environment is conducive to social impact investing and strategic partnerships.
6. Conclusion
By implementing these recommendations, Year Up can effectively measure and scale its impact, attracting further investment and ensuring the program's long-term sustainability. This approach will not only benefit participants but also contribute to the broader social good by addressing issues of poverty, inequality, and workforce development.
7. Discussion
Alternatives not selected:
- Focusing solely on job placement: While job placement is a key outcome, it does not capture the full impact of the program.
- Ignoring impact measurement: This would hinder Year Up's ability to demonstrate its value and attract investment.
- Relying solely on traditional funding sources: This would limit Year Up's growth potential and make it vulnerable to funding fluctuations.
Risks and key assumptions:
- Implementation challenges: Implementing these recommendations requires resources, expertise, and commitment from Year Up's leadership.
- External environment: The success of these recommendations depends on the willingness of corporations, governments, and investors to support social impact initiatives.
8. Next Steps
- Develop a comprehensive impact measurement plan: This should include a detailed SROI framework, outcome measurement plan, and data collection strategy.
- Establish a dedicated team for strategic partnerships: This team should focus on developing and managing relationships with corporations, governments, and other nonprofits.
- Develop a sustainable funding strategy: This should include a plan for impact investing, philanthropic fundraising, and social finance initiatives.
- Implement a communication strategy: This should highlight Year Up's impact and value proposition to attract investors, partners, and the broader community.
By taking these steps, Year Up can transform itself from a successful non-profit to a leading social enterprise, demonstrating its impact and scaling its reach to empower more young adults and create a more equitable future.
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Case Description
Year Up, a non-profit that provides training and practical work experience to low-income young people, has for years prioritized impact measurement. By 2022, it had built a robust body of evidence demonstrating that its program yields higher earnings for participants. The case finds Year Up's founder and CEO considering strategies to scale the program in a cost-effective manner and working to broaden the non-profit's focus to system and practice change among employers. But these new efforts risk diluting the core program and, in turn, diminishing the benefits delivered to participants.
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