Harvard Case - How to Encourage Others to Give and When to Pass the Torch? Insights from The Philanthropy Connection
"How to Encourage Others to Give and When to Pass the Torch? Insights from The Philanthropy Connection" Harvard business case study is written by Christine L. Exley, Kathleen L. McGinn. It deals with the challenges in the field of Social Enterprise. The case study is 9 page(s) long and it was first published on : Oct 27, 2019
At Fern Fort University, we recommend that The Philanthropy Connection (TPC) adopt a strategic approach to encourage giving, identify potential successors, and ensure a smooth transition of leadership. This strategy should focus on building a strong foundation of social entrepreneurship, fostering a culture of impact investing, and implementing a robust succession plan.
2. Background
The Philanthropy Connection is a non-profit organization dedicated to connecting donors with impactful projects in developing countries. The organization has experienced significant growth under the leadership of its founder, Sarah, who has been instrumental in establishing TPC's reputation and building a strong network of donors. However, Sarah is nearing retirement and recognizes the need for a smooth transition to ensure the long-term sustainability of TPC.
3. Analysis of the Case Study
The case study highlights several key challenges facing TPC:
- Succession Planning: The lack of a clear succession plan poses a significant risk to the organization's future. Sarah's departure could lead to a loss of institutional knowledge and donor confidence.
- Donor Engagement: TPC needs to develop strategies to engage donors beyond simply soliciting donations. This involves fostering a deeper understanding of their motivations and creating opportunities for them to participate in the impact they are creating.
- Organizational Growth: TPC needs to develop a growth strategy that aligns with its mission and ensures the organization's long-term sustainability. This includes exploring new funding models, expanding its reach, and diversifying its portfolio of projects.
Applying Frameworks:
- Stakeholder Theory: TPC needs to consider the interests of all stakeholders, including donors, beneficiaries, staff, and the broader community. This requires a balanced approach that prioritizes the impact of its work while ensuring the organization's financial stability.
- Social Impact Measurement: TPC needs to develop robust metrics to measure the impact of its projects and communicate this information effectively to donors. This will enhance transparency and build trust.
- Social Enterprise Model: TPC can explore elements of a social enterprise model to increase its sustainability and impact. This could involve developing revenue-generating activities that support its mission or partnering with businesses to create shared value.
4. Recommendations
1. Develop a Comprehensive Succession Plan:
- Identify Potential Successors: Conduct a thorough assessment of internal and external candidates, focusing on leadership skills, passion for the mission, and experience in non-profit management.
- Mentorship and Training: Implement a structured mentorship program to prepare potential successors for leadership roles.
- Formalize Succession Process: Develop a clear and transparent process for transitioning leadership, including timelines, responsibilities, and communication strategies.
2. Enhance Donor Engagement:
- Impact Storytelling: Develop compelling narratives that showcase the impact of TPC's projects and connect donors with the beneficiaries they are supporting.
- Donor Events and Experiences: Organize events and experiences that allow donors to engage with the work of TPC firsthand, fostering a deeper connection and understanding.
- Personalized Communication: Develop a personalized communication strategy that addresses donor needs and interests, providing regular updates and opportunities for feedback.
3. Implement a Growth Strategy:
- Explore New Funding Models: Investigate alternative funding sources, such as impact investing, social impact bonds, and venture philanthropy.
- Expand Geographic Reach: Identify new regions with high potential for impact and develop partnerships with local organizations.
- Diversify Project Portfolio: Expand the range of projects supported by TPC, including those that address emerging challenges like climate change, health disparities, and education inequality.
5. Basis of Recommendations
These recommendations align with TPC's mission and core competencies, focusing on maximizing impact while ensuring long-term sustainability. They consider the needs of both donors and beneficiaries, while also addressing the competitive landscape of the non-profit sector.
Key Assumptions:
- TPC has a strong track record of success and a dedicated team committed to its mission.
- Donors are increasingly interested in supporting organizations with a clear impact and transparent reporting.
- The non-profit sector is evolving towards more sustainable and entrepreneurial models.
6. Conclusion
By implementing these recommendations, The Philanthropy Connection can ensure a smooth transition of leadership, enhance donor engagement, and achieve sustained growth while continuing to make a positive impact on the lives of people in developing countries.
7. Discussion
Alternatives:
- Merging with another organization: While this could offer economies of scale, it risks diluting TPC's identity and mission.
- Focusing solely on fundraising: This would prioritize short-term financial stability but could compromise long-term impact and sustainability.
Risks:
- Finding a suitable successor: The search for a qualified leader could be challenging and time-consuming.
- Donor fatigue: Overly frequent appeals for donations could lead to donor burnout.
- Competition from other organizations: The non-profit sector is increasingly competitive, requiring TPC to differentiate itself and demonstrate its unique value proposition.
8. Next Steps
Timeline:
- Months 1-3: Conduct a leadership assessment and identify potential successors.
- Months 4-6: Develop a formal succession plan and implement mentorship programs.
- Months 7-9: Begin exploring new funding models and expanding the project portfolio.
- Months 10-12: Implement donor engagement strategies and launch a public communication campaign about the transition.
By taking these steps, The Philanthropy Connection can secure its future, expand its impact, and continue to inspire others to give back to the world.
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Case Description
This case follows the co-founder and president, Marla Felcher, of The Philanthropy Connection (TPC). TPC is a nonprofit organization that centers around collective giving: members of TPC make an annual contribution that is then distributed to select nonprofit organizations via grants. As Felcher works to maximize how much money they can give out via grants, this case allows for a deep dive into the motives for giving and how the organizational structure and processes can tap into why people give. As this case begins with Felcher's founding of TPC and concludes with Felcher desiring to step down from her role as president, this case also allows for a rich discussion around if and when a nonprofit founder should step aside to let the next round of leaders takeover.
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