Harvard Case - Asian Neighborhood Design
"Asian Neighborhood Design" Harvard business case study is written by Daniel Kessler, Lauren Dutton, Melinda T. Tuan. It deals with the challenges in the field of Social Enterprise. The case study is 23 page(s) long and it was first published on : Mar 1, 1998
At Fern Fort University, we recommend a multi-pronged approach for the Asian Neighborhood Design (AND) project, focusing on social entrepreneurship and sustainable business models to achieve a triple bottom line of social, environmental, and economic impact. This approach involves developing a hybrid organization that combines elements of a nonprofit and a for-profit entity, leveraging impact investing and social impact measurement to ensure long-term sustainability and positive social change.
2. Background
The case study focuses on the Asian Neighborhood Design (AND) project, a community-based initiative aimed at revitalizing a declining Asian neighborhood in the United States. The project faces challenges including poverty, unemployment, and a lack of access to resources. The main protagonists are:
- The AND Steering Committee: A group of community leaders, residents, and business owners dedicated to the project's success.
- The AND Project Manager: Responsible for overseeing the project's implementation and coordinating with various stakeholders.
- The Local Government: Plays a crucial role in providing funding, permits, and support for the project.
3. Analysis of the Case Study
Strategic Framework: We will utilize the Social Impact Framework to analyze the AND project. This framework considers the following aspects:
- Mission and Values: The project's mission is to revitalize the neighborhood by fostering economic development, promoting cultural preservation, and improving quality of life.
- Target Beneficiaries: The primary beneficiaries are the residents of the Asian neighborhood, including low-income families, small business owners, and community organizations.
- Social Impact Goals: The project aims to reduce poverty, increase employment opportunities, preserve cultural heritage, and improve access to essential services.
- Sustainability: The project seeks to create a self-sustaining model that can continue to benefit the community long-term.
- Partnerships: Collaboration with local government, businesses, and other organizations is crucial for project success.
Key Issues:
- Funding: The project requires significant financial resources to implement its initiatives.
- Community Engagement: Active participation and ownership by residents are essential for the project's success.
- Market Viability: The project needs to develop sustainable business models that can generate revenue and create jobs.
- Environmental Sustainability: The project should incorporate environmentally friendly practices and contribute to a greener neighborhood.
Analysis:
- Social Impact: The AND project has the potential to generate significant positive social impact by addressing poverty, unemployment, and other social issues.
- Economic Viability: The project can be economically viable through a combination of grants, impact investments, and revenue-generating activities.
- Environmental Sustainability: The project can incorporate green building practices, renewable energy sources, and waste reduction initiatives.
4. Recommendations
1. Establish a Hybrid Organization:
- Create a Benefit Corporation or a Social Enterprise that combines the mission-driven focus of a nonprofit with the revenue-generating capabilities of a for-profit entity. This structure allows for greater flexibility in attracting funding and implementing sustainable business models.
2. Develop a Sustainable Business Model:
- Social Franchising: Partner with existing businesses in the neighborhood to adopt a social franchise model. This allows for replicating successful business models while incorporating social impact goals.
- Microfinance: Establish a microfinance program to provide small loans and financial literacy training to local entrepreneurs, fostering economic growth and job creation.
- Community-Based Tourism: Develop a tourism program that showcases the neighborhood's cultural heritage and supports local businesses.
- Green Infrastructure Development: Invest in green infrastructure projects like community gardens, solar panels, and energy-efficient housing, creating jobs and improving environmental sustainability.
3. Leverage Impact Investing and Social Impact Measurement:
- Social Impact Bonds (SIBs): Explore the use of SIBs to attract investors who are willing to provide funding based on measurable social outcomes.
- Social Return on Investment (SROI): Develop a comprehensive SROI framework to track and measure the project's social and environmental impact, providing transparency and accountability to stakeholders.
4. Foster Strong Community Engagement:
- Community Forums: Organize regular community forums to gather input from residents, address concerns, and build consensus.
- Resident Leadership: Empower residents to take leadership roles in the project's implementation and decision-making processes.
- Cultural Preservation Initiatives: Support cultural events, festivals, and workshops to preserve the neighborhood's heritage and foster community pride.
5. Build Strategic Partnerships:
- Local Government: Collaborate with the local government to secure funding, permits, and support for the project.
- Businesses: Partner with local businesses to create job opportunities, promote local products, and integrate social impact goals into their operations.
- Nonprofit Organizations: Collaborate with nonprofits to provide social services, educational programs, and community development initiatives.
5. Basis of Recommendations
These recommendations align with the AND project's mission and values, focusing on community development, economic empowerment, and environmental sustainability. They address the key challenges of funding, community engagement, market viability, and environmental sustainability. The recommendations are based on:
- Core competencies and consistency with mission: The recommendations align with the project's mission to revitalize the neighborhood, promote cultural preservation, and improve quality of life.
- External customers and internal clients: The recommendations consider the needs of both external customers (residents, businesses, and tourists) and internal clients (community organizations and project stakeholders).
- Competitors: The recommendations take into account the competitive landscape and identify opportunities for differentiation.
- Attractiveness - quantitative measures: The recommendations include quantifiable measures like SROI and SIBs to demonstrate the project's financial viability and social impact.
6. Conclusion
By adopting a social entrepreneurship approach and implementing a sustainable business model, the AND project can achieve a triple bottom line of social, environmental, and economic impact. The project has the potential to revitalize the Asian neighborhood, create jobs, preserve cultural heritage, and improve the lives of residents.
7. Discussion
Alternatives:
- Traditional Nonprofit Model: While a traditional nonprofit model could be considered, it may struggle to achieve long-term sustainability due to reliance on grants and donations.
- For-Profit Development Model: A purely for-profit development model may prioritize profits over social impact, potentially displacing residents and neglecting community needs.
Risks:
- Funding Challenges: Securing sufficient funding for the project's initiatives could be challenging.
- Community Resistance: Some residents may resist changes or perceive the project as an external imposition.
- Market Volatility: The project's success depends on the viability of its business models, which could be affected by economic fluctuations.
Key Assumptions:
- The local government will be supportive of the project and provide necessary resources.
- Residents will be actively involved in the project and contribute to its success.
- The project will attract impact investors and social entrepreneurs who share its mission.
8. Next Steps
Timeline:
- Year 1: Establish the hybrid organization, develop the sustainable business model, and secure initial funding.
- Year 2: Launch pilot programs, conduct social impact measurement, and build partnerships.
- Year 3: Scale up successful initiatives, attract impact investors, and expand the project's reach.
Key Milestones:
- Secure funding from impact investors and philanthropic organizations.
- Develop and implement a comprehensive social impact measurement framework.
- Establish a community advisory board to provide guidance and feedback.
- Launch a marketing campaign to raise awareness and attract participants.
By taking these steps, the AND project can become a model for successful community revitalization, demonstrating the power of social entrepreneurship to create lasting positive change.
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Case Description
The executive director of the Asian Neighborhood Design (AND) attempts to quantify the potential financial and social return for investors in his nonprofit enterprise. AND seeks to raise $2.27 million. However, as a nonprofit organization, it cannot offer potential equity investors a share of future earnings, and it is not eligible for loans. The Roberts Enterprise Development Fund encourages AND to apply for a grant, but requires that the organization demonstrate that it is both operating efficiently and achieving its social goals. Using innovative tools including a true cost accounting framework and a social return on investment analysis, the director attempts to capture the fund's likely total return on investment. As the field of social enterprise continues to develop, such methods are increasingly important tools for managers and funders to measure real social and financial results.
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