Harvard Case - Super 30: Educating the Elite Poor
"Super 30: Educating the Elite Poor" Harvard business case study is written by Prithwiraj Choudhury, Tarun Khanna, Shreya Ramachandran. It deals with the challenges in the field of Operations Management. The case study is 20 page(s) long and it was first published on : Jul 1, 2020
At Fern Fort University, we recommend that Super 30 adopt a comprehensive strategy focused on enhancing its operational efficiency, expanding its reach through strategic partnerships and technological adoption, and solidifying its brand as a leading provider of quality education for underprivileged students. This strategy will involve optimizing its existing operations, leveraging technology for enhanced learning experiences, and establishing a robust and sustainable business model.
2. Background
Super 30 is a unique initiative founded by Anand Kumar in Patna, India, that provides free coaching to underprivileged students for the highly competitive Indian Institute of Technology (IIT) entrance exam. The program has achieved remarkable success, consistently producing a high percentage of students who qualify for the IITs. However, Super 30 faces challenges in scaling its operations, managing its resources effectively, and ensuring long-term sustainability.
The main protagonists of the case study are:
- Anand Kumar: The founder and driving force behind Super 30, known for his dedication and passion for empowering underprivileged students.
- The Super 30 students: The beneficiaries of the program, facing significant socio-economic barriers to accessing quality education.
- The Super 30 team: The dedicated faculty and staff who contribute to the program's success.
3. Analysis of the Case Study
This case study can be analyzed through the lens of operations strategy and social entrepreneurship.
Operations Strategy:
- Capacity Planning: Super 30 faces a constraint in terms of limited classroom space and faculty capacity. This limits the number of students it can accommodate, hindering its potential to reach more underprivileged students.
- Supply Chain Management: The program relies heavily on donations and external support for its funding and resources. This creates a vulnerability in its supply chain, making it susceptible to fluctuations in funding and resource availability.
- Process Design: The current teaching methodology, while effective, can be optimized for greater efficiency and effectiveness. Utilizing technology and incorporating innovative teaching methods can enhance the learning experience for students.
- Quality Control: Maintaining the quality of education delivered is crucial for Super 30's reputation and success. Implementing robust quality control measures and continuous improvement initiatives are essential.
Social Entrepreneurship:
- Mission and Impact: Super 30's mission is to provide quality education to underprivileged students, enabling them to break the cycle of poverty and achieve social mobility. This aligns with the core principles of social entrepreneurship, focusing on creating social impact alongside financial sustainability.
- Business Model: The current business model relies heavily on donations and external support. While successful, it lacks sustainability and scalability. Exploring alternative revenue streams and developing a more robust business model is crucial for long-term success.
- Social Impact Measurement: Super 30 needs to develop a comprehensive framework for measuring its social impact. This will help demonstrate the program's effectiveness, attract more funding, and inspire other social entrepreneurs.
4. Recommendations
1. Optimize Operations:
- Capacity Expansion: Super 30 should explore options for expanding its physical infrastructure, either through acquiring additional space or partnering with existing educational institutions.
- Process Improvement: Implement lean manufacturing principles to streamline operations, reduce waste, and enhance efficiency. This could include using technology for online learning, automating administrative tasks, and implementing a Kanban system for managing resources.
- Quality Management: Adopt a Total Quality Management (TQM) approach to ensure consistent quality of education. This could involve implementing a system for regular feedback from students and faculty, conducting periodic assessments, and continuously improving teaching methods.
2. Leverage Technology and Innovation:
- Online Learning Platform: Develop an online learning platform to enhance access to educational resources and provide flexibility for students. This platform can include interactive learning modules, virtual classrooms, and personalized learning tools.
- Data Analytics: Utilize data analytics to track student progress, identify learning gaps, and personalize learning experiences. This can help optimize teaching strategies and improve student outcomes.
- Digital Marketing: Leverage digital marketing tools to reach a wider audience of potential students and donors. This could include creating a website, using social media platforms, and engaging in online fundraising campaigns.
3. Strategic Partnerships and Business Expansion:
- Corporate Partnerships: Seek partnerships with corporations and foundations to secure funding and resources. This could involve offering corporate social responsibility programs, conducting joint research projects, or creating scholarship programs.
- Franchise Model: Explore the potential of franchising the Super 30 model to other cities and regions. This can expand the program's reach and impact while ensuring consistency in quality and mission.
- International Expansion: Consider expanding the program internationally, targeting countries facing similar challenges in providing quality education to underprivileged students.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The recommendations align with Super 30's core competency in providing quality education and its mission to empower underprivileged students.
- External Customers and Internal Clients: The recommendations prioritize the needs of both students and faculty, ensuring an engaging and effective learning experience.
- Competitors: The recommendations help Super 30 differentiate itself from other educational programs by leveraging technology, fostering innovation, and expanding its reach.
- Attractiveness: The recommendations are expected to increase the program's efficiency, effectiveness, and sustainability, leading to a higher return on investment and greater social impact.
6. Conclusion
Super 30 has the potential to become a global model for providing quality education to underprivileged students. By embracing technology, forging strategic partnerships, and expanding its operations, Super 30 can achieve its vision of creating a more equitable and just society.
7. Discussion
Alternatives not selected:
- Focusing solely on organic growth: This option would limit Super 30's ability to scale its operations and reach a wider audience.
- Adopting a purely commercial model: This would potentially compromise the program's mission of serving underprivileged students.
Risks and Key Assumptions:
- Funding: Securing consistent funding remains a key risk. Super 30 needs to diversify its funding sources and develop a more robust business model.
- Technology Adoption: Implementing technology effectively requires significant investment and expertise. Super 30 needs to ensure it has the resources and skills to manage this transition.
- Cultural Context: Expanding internationally requires careful consideration of the cultural context and adapting the program to local needs.
8. Next Steps
- Develop a comprehensive strategic plan: This plan should outline the program's vision, mission, objectives, and key strategies for achieving them.
- Establish a dedicated team: A team of experts in operations management, technology, and social entrepreneurship should be assembled to implement the recommendations.
- Secure funding: Develop a fundraising strategy to secure the necessary resources for implementing the recommendations.
- Pilot test new initiatives: Pilot test new initiatives before implementing them on a larger scale to ensure their effectiveness and feasibility.
- Monitor and evaluate progress: Regularly monitor the program's progress and make adjustments as needed to ensure it remains on track to achieve its goals.
By taking these steps, Super 30 can transform itself into a sustainable, scalable, and impactful organization that empowers underprivileged students to reach their full potential.
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Case Description
In the summer of 2019 in New Delhi, S K Shahi and his daughter, Meenakshi, faced a difficult problem. India had 19 centers of their non-profit, the Center for Social Responsibility and Leadership. Also called the 'Super 30' program, this offered free training for India's rigorous engineering entrance exam, the Joint Entrance Examination, to 30 - or sometimes 50 or 100 - high school graduates, selected by merit. Shahi and Meenakshi ran these centers using the corporate social responsibility funds donated by large state-owned companies in India, and some private companies. They had been operational for over a decade, with alumni working in academia, top tech companies, and education, having graduated from India's best colleges. They now had a difficult decision to make: should they expand in large metropolis cities - New Delhi; Kanpur; Mumbai - that would attract talented youth from all over India? Or else, given India's remote geographies and uneven distribution of income and educational benefits, was it best to expand to these tough regions to help those who most needed it? An additional source of concern was the operational and logistical cost of running centers in different parts of the country. What was the best way forward: city or town, urban or remote? New Delhi or Kashmir?
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