Harvard Case - Student Success at Georgia State University (A)
"Student Success at Georgia State University (A)" Harvard business case study is written by Michael W. Toffel, Robin Mendelson, Julia Kelley. It deals with the challenges in the field of Operations Management. The case study is 28 page(s) long and it was first published on : Sep 15, 2020
At Fern Fort University, we recommend Georgia State University (GSU) implement a comprehensive strategy to enhance student success, focusing on a multi-pronged approach that leverages technology, data analytics, and innovative program design. This strategy will address the unique challenges faced by GSU's diverse student population, particularly those from low-income backgrounds, while fostering a culture of continuous improvement and data-driven decision-making.
2. Background
This case study examines Georgia State University's (GSU) remarkable success in improving student graduation rates, particularly among underrepresented and low-income students. The university's transformation, driven by a data-driven approach and a focus on student support services, has significantly impacted student outcomes. GSU's success serves as a model for other institutions seeking to enhance student achievement.The main protagonists of the case study are:
- Dr. Becker: The visionary leader who spearheaded GSU's transformation, emphasizing data-driven decision making and student support.
- The GSU faculty and staff: Dedicated individuals who implemented innovative programs and initiatives to support student success.
- The GSU students: The beneficiaries of the university's efforts, experiencing improved graduation rates and career prospects.
3. Analysis of the Case Study
GSU's success can be analyzed through the lens of operations strategy, focusing on the university's process design, information systems, and technology and analytics capabilities.
Operations Strategy: GSU adopted a lean manufacturing approach to its operations, focusing on eliminating waste and maximizing efficiency in its processes. This involved:
- Process analysis: Identifying and streamlining processes related to student recruitment, enrollment, advising, and graduation.
- Information systems: Implementing a sophisticated data management system, Enterprise Resource Planning (ERP), to track student progress, identify at-risk students, and personalize interventions.
- Technology and analytics: Leveraging data analytics to predict student success, identify bottlenecks in processes, and optimize resource allocation.
Supply Chain Management: GSU's success also reflects the importance of a well-defined supply chain management strategy. This involved:
- Inventory management: Optimizing the allocation of resources, such as faculty and staff, to ensure efficient delivery of student support services.
- Logistics management: Streamlining the flow of information and resources across different departments and stakeholders, ensuring a seamless student experience.
- Demand forecasting: Predicting student enrollment trends and adjusting resource allocation accordingly.
Innovation: GSU embraced innovation in its approach to student support, developing programs tailored to the specific needs of diverse student populations:
- Product development: Creating new academic programs and support services, such as the 'First Year Experience' program, to enhance student engagement and retention.
- Process improvement: Continuously evaluating and refining existing processes to improve efficiency and effectiveness.
- Digital transformation: Leveraging technology to create a more personalized and accessible learning environment for students.
4. Recommendations
To further enhance student success, GSU should consider the following recommendations:
- Expand the use of data analytics: GSU should continue to invest in data analytics capabilities, using predictive models to identify students at risk of failing or dropping out. This will allow for more targeted interventions and personalized support.
- Develop a comprehensive student success framework: GSU should develop a comprehensive framework for student success that encompasses all aspects of the student experience, from recruitment to graduation. This framework should be aligned with the university's mission and strategic goals.
- Invest in faculty development: GSU should invest in faculty development programs to equip faculty with the skills and knowledge necessary to effectively utilize technology and data analytics in their teaching and advising roles.
- Strengthen partnerships with community organizations: GSU should strengthen partnerships with community organizations to provide students with access to resources and support services outside of the university.
- Promote a culture of continuous improvement: GSU should foster a culture of continuous improvement by regularly evaluating its programs and processes, seeking feedback from students, faculty, and staff, and adapting its approach based on data and insights.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with GSU's mission to provide accessible and high-quality education to a diverse student population.
- External customers and internal clients: The recommendations address the needs of both external customers (students and their families) and internal clients (faculty and staff).
- Competitors: The recommendations will help GSU maintain its competitive advantage in attracting and retaining students, particularly those from underrepresented backgrounds.
- Attractiveness ' quantitative measures if applicable (e.g., NPV, ROI, break-even, payback): While quantifying the exact return on investment for these recommendations may be challenging, the potential benefits in terms of increased graduation rates, improved student outcomes, and enhanced reputation are significant.
6. Conclusion
GSU's success in improving student graduation rates demonstrates the power of a data-driven approach, innovative program design, and a commitment to student support. By continuing to invest in technology, analytics, and student-centered initiatives, GSU can further enhance student success and solidify its position as a leader in higher education.
7. Discussion
Other alternatives not selected include:
- Increased tuition: While increasing tuition could generate additional revenue, it could also deter students from low-income backgrounds and hinder access to higher education.
- Reducing the number of students: Reducing the number of students could improve student-to-faculty ratios but would also limit the university's reach and impact.
Key assumptions of the recommendations include:
- Data availability: GSU has access to reliable and comprehensive data on student demographics, academic performance, and support services utilization.
- Technology infrastructure: GSU has the necessary technology infrastructure to support data analytics and digital transformation initiatives.
- Faculty and staff commitment: Faculty and staff are committed to implementing these recommendations and supporting student success.
8. Next Steps
To implement these recommendations, GSU should:
- Establish a task force: Form a task force to oversee the implementation of the recommendations, including representatives from faculty, staff, students, and administrators.
- Develop a timeline: Develop a timeline with key milestones for each recommendation, including resource allocation, program development, and evaluation.
- Allocate resources: Secure the necessary resources, including funding, technology, and personnel, to support the implementation of the recommendations.
- Monitor progress: Regularly monitor progress on the implementation of the recommendations and make adjustments as needed.
By taking these steps, GSU can ensure the continued success of its students and maintain its position as a leader in higher education.
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Case Description
Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African American, low-income, and first-generation students-groups with historically lower postsecondary graduation rates compared to national averages. Georgia State's Student Success team, led by Tim Renick and Allison Calhoun-Brown, used a data-based approach to deploy micro-grant programs to retain students, implemented predictive analytics to improve student advising, and optimized course sequencing to help students graduate before they exhausted their financial aid. In 2016, they faced a growing "summer melt" problem where nearly 20% of incoming students who committed to attend never actually enrolled at Georgia State-and many never enrolled at any college. At the same time, they wondered how to balance continuing to incrementally improve student success at Georgia State and scaling their efforts to help the many other universities facing similar problems who sought to learn from their experience.
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