Harvard Case - Eliminating Avoidable Blindness Outreach Activities at Aravind Eye Care System
"Eliminating Avoidable Blindness Outreach Activities at Aravind Eye Care System" Harvard business case study is written by Sarang Deo, Kamalini Ramdas. It deals with the challenges in the field of Operations Management. The case study is 19 page(s) long and it was first published on : Mar 1, 2018
At Fern Fort University, we recommend that Aravind Eye Care System (AECS) implement a comprehensive strategy to eliminate avoidable blindness through a multi-pronged approach that leverages its existing strengths in operations, technology, and social impact. This strategy will involve enhancing its outreach programs, optimizing its supply chain for efficiency and accessibility, and leveraging digital technology to expand its reach and impact.
2. Background
Aravind Eye Care System is a non-profit organization based in India that provides high-quality, affordable eye care to millions of people. AECS has a unique business model that combines high-volume, low-cost surgery with a commitment to social responsibility. They are renowned for their innovative approach to eye care delivery, particularly their focus on outreach programs to identify and treat avoidable blindness.
The case study focuses on AECS's challenge of reaching more people in need of eye care, particularly in rural areas. The organization faces challenges in effectively managing its outreach programs, including logistics, resource allocation, and communication. The case study highlights the need for AECS to develop a more robust and sustainable approach to outreach.
3. Analysis of the Case Study
This case study can be analyzed through the lens of operations strategy, focusing on the key elements of supply chain management, logistics, and technology.
A. Operations Strategy:
- Current Strengths: AECS has a strong foundation in operational excellence, characterized by high-volume, low-cost surgery, efficient resource utilization, and a standardized approach to care delivery.
- Challenges: The current outreach program faces challenges in scaling up, reaching remote areas, and effectively managing resources.
- Opportunities: AECS can leverage its existing operational strengths to develop a more efficient and effective outreach strategy.
B. Supply Chain Management:
- Current Strengths: AECS has a well-established supply chain for surgical supplies and equipment.
- Challenges: The current supply chain is not optimized for outreach programs, leading to inefficiencies in resource allocation and transportation.
- Opportunities: AECS can optimize its supply chain by implementing Just-in-Time (JIT) production for outreach kits, utilizing demand forecasting to anticipate needs, and leveraging logistics management for efficient transportation.
C. Technology and Analytics:
- Current Strengths: AECS utilizes technology for patient management and data analysis.
- Challenges: Technology adoption for outreach programs is limited, hindering data collection, communication, and resource allocation.
- Opportunities: AECS can leverage digital transformation by implementing information systems for outreach program management, mobile technology for data collection, and analytics for performance monitoring.
4. Recommendations
To address the challenges and capitalize on the opportunities, AECS should implement the following recommendations:
1. Enhance Outreach Program Efficiency:
- Develop a Standardized Outreach Model: Create a standardized outreach model that includes process analysis to identify bottlenecks, process design for improved efficiency, and training for outreach staff.
- Leverage Technology for Outreach: Implement a digital platform for outreach program management, including patient registration, appointment scheduling, and data collection. This platform should be accessible through mobile devices to facilitate communication and data sharing.
- Optimize Logistics: Implement a logistics management system to optimize transportation routes, reduce travel time, and ensure timely delivery of supplies. This system should leverage geographic information systems (GIS) for efficient route planning.
2. Optimize Supply Chain for Outreach:
- Implement JIT Production for Outreach Kits: Develop lean manufacturing processes to produce outreach kits on demand, reducing waste and storage costs.
- Utilize Demand Forecasting: Implement demand forecasting models to anticipate outreach needs based on historical data and population demographics.
- Establish Regional Hubs: Establish regional hubs for outreach activities to streamline logistics, reduce transportation costs, and improve resource allocation.
3. Leverage Technology for Impact:
- Develop a Digital Platform for Patient Engagement: Create a platform for patients to access information about eye care, schedule appointments, and receive post-operative care instructions.
- Utilize Telemedicine: Explore the use of telemedicine for remote consultations and follow-up care.
- Leverage Data Analytics: Utilize data analytics to monitor outreach program performance, identify trends, and make data-driven decisions.
5. Basis of Recommendations
These recommendations are based on the following considerations:
1. Core Competencies and Mission: The recommendations align with AECS's core competencies in operations, technology, and social impact. They build upon the organization's existing strengths and enhance its ability to reach more people in need.2. External Customers and Internal Clients: The recommendations consider the needs of both external customers (patients) and internal clients (outreach staff). They aim to improve the patient experience and enhance the effectiveness of outreach programs.3. Competitors: The recommendations consider the competitive landscape in eye care delivery. By leveraging technology and optimizing operations, AECS can maintain its leadership position and expand its reach.4. Attractiveness: The recommendations are attractive due to their potential to increase efficiency, reduce costs, and expand outreach.
6. Conclusion
By implementing these recommendations, AECS can significantly enhance its outreach program, reach more people in need, and make a greater impact in eliminating avoidable blindness. The organization's commitment to innovation, operational excellence, and social responsibility will be further strengthened through this strategic approach.
7. Discussion
Alternatives:
- Expanding existing infrastructure: AECS could focus on expanding its existing infrastructure, such as building more hospitals or clinics. However, this approach may be costly and time-consuming.
- Partnering with other organizations: AECS could partner with other organizations to expand its reach. However, this approach may require significant coordination and resource sharing.
Risks:
- Technology adoption: The successful implementation of technology-based solutions depends on the organization's ability to adapt to new technologies and train staff.
- Data security: AECS must ensure the security and privacy of patient data collected through digital platforms.
Key Assumptions:
- AECS has the resources and commitment to implement these recommendations.
- The technology solutions chosen are reliable and user-friendly.
- AECS can successfully adapt to the changing landscape of eye care delivery.
8. Next Steps
- Develop a detailed implementation plan: Outline the specific steps, timelines, and resources required to implement each recommendation.
- Pilot test new solutions: Pilot test new technologies and processes before full-scale implementation.
- Monitor and evaluate progress: Regularly monitor and evaluate the effectiveness of the implemented solutions and make adjustments as needed.
By taking these steps, AECS can effectively address the challenge of reaching more people in need of eye care and continue its mission of eliminating avoidable blindness.
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Case Description
This case relates the genesis and evolution of vision centres (VCs) for primary eye care at Aravind Eye Care System (AECS). AECS, based in the south Indian state of Tamil Nadu, is the world's largest eye care provider. The case is based in 2014, exactly a decade after the first vision centre was opened, and evaluates the role of VCs in Aravind's outreach ecosystem. Community outreach programmes were an integral part of Aravind's model from the start and formed a central part of its vision of taking eye care to the community's doorstep. For many years, community outreach at Aravind was done through eye camps held in remote rural locations. Eye camps had worked extremely well for a long time. However, eye camps were not a perfect solution to Aravind's outreach goals for many reasons. Vision centres evolved as a way to address some of the shortcomings of eye camps, and both these outreach methods were employed in parallel. This case focuses on Aravind's vision centres and how they evolved over a decade, how they compare with the eye camps as a vehicle to attain Aravind's goals, and the opportunities and challenges ahead.
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