Harvard Case - Cooper Construction Ltd.: Goodman School of Business Expansion Project
"Cooper Construction Ltd.: Goodman School of Business Expansion Project" Harvard business case study is written by Kenneth J. Klassen. It deals with the challenges in the field of Operations Management. The case study is 10 page(s) long and it was first published on : May 25, 2020
At Fern Fort University, we recommend that Cooper Construction Ltd. proceed with the Goodman School of Business expansion project, but with a strategic approach that prioritizes operational efficiency, cost control, and risk mitigation. This will involve a phased implementation strategy, leveraging technology and analytics, and focusing on building a strong, collaborative team.
2. Background
Cooper Construction Ltd. is a family-owned business with a strong reputation for quality construction in the region. They are facing the opportunity to expand their operations by undertaking the Goodman School of Business expansion project. This project presents both significant financial rewards and operational challenges.
The main protagonists in this case are:
- John Cooper: The CEO of Cooper Construction Ltd., who is passionate about the company's legacy and growth.
- Peter Cooper: John's son, who is eager to bring new ideas and technology to the company.
- The Goodman School of Business: A potential client with a large-scale expansion project.
3. Analysis of the Case Study
The case study can be analyzed using the following frameworks:
- Operations Strategy: Cooper Construction Ltd. needs to develop a clear operations strategy that aligns with the project's requirements and their overall business goals. This strategy should encompass aspects like production processes, supply chain management, inventory control, and quality management.
- Financial Analysis: A thorough financial analysis is crucial to assess the project's feasibility and profitability. This includes evaluating the project's cost structure, revenue potential, return on investment (ROI), and potential risks.
- Project Management: The Goodman School of Business expansion project is complex and requires a robust project management framework. This involves defining clear project scope, setting realistic timelines, managing resources effectively, and mitigating potential risks.
- Risk Management: The project presents various risks, including cost overruns, schedule delays, and potential legal liabilities. Cooper Construction Ltd. needs to identify these risks, assess their impact, and develop mitigation strategies.
4. Recommendations
- Phased Implementation: Cooper Construction Ltd. should adopt a phased implementation approach to the project. This will allow for better control over costs, resources, and risk management. The project can be divided into smaller, manageable phases with clear deliverables and milestones.
- Technology and Analytics: Leveraging technology and analytics is crucial for optimizing operations, managing costs, and improving decision-making. This includes implementing Enterprise Resource Planning (ERP) systems, project management software, and data analytics tools.
- Supply Chain Optimization: Cooper Construction Ltd. should optimize its supply chain by implementing Just-in-Time (JIT) production, lean manufacturing principles, and robust inventory management systems. This will help reduce costs, improve efficiency, and minimize waste.
- Risk Mitigation: A comprehensive risk management plan should be developed and implemented throughout the project lifecycle. This includes identifying potential risks, assessing their impact, developing mitigation strategies, and monitoring their effectiveness.
- Team Building: Building a strong, collaborative team is essential for project success. This involves assembling a team with diverse skills and experience, fostering open communication, and promoting teamwork.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The recommendations align with Cooper Construction Ltd.'s core competencies in construction and their mission to deliver high-quality projects.
- External Customers and Internal Clients: The recommendations prioritize customer satisfaction by ensuring timely project completion and meeting the Goodman School of Business's specific requirements.
- Competitors: By implementing technology and process improvements, Cooper Construction Ltd. can gain a competitive advantage in the construction industry.
- Attractiveness ' Quantitative Measures: The phased implementation approach and cost optimization strategies will improve the project's financial attractiveness by reducing risk and maximizing ROI.
6. Conclusion
Cooper Construction Ltd. has a significant opportunity to expand its operations and enhance its reputation by undertaking the Goodman School of Business expansion project. By adopting a strategic approach that prioritizes operational efficiency, cost control, and risk mitigation, the company can successfully complete this project and achieve its growth objectives.
7. Discussion
Other alternatives not selected include:
- Rejecting the project: This would avoid potential risks but also miss out on the opportunity for growth.
- Accepting the project without a strategic plan: This could lead to cost overruns, schedule delays, and reputational damage.
Key assumptions of the recommendations include:
- The Goodman School of Business is a reliable client with a clear vision for the project.
- The construction industry will remain stable during the project's duration.
- Cooper Construction Ltd. has the necessary resources and expertise to implement the recommendations.
8. Next Steps
The following steps should be taken to implement the recommendations:
- Phase 1: Develop a detailed project plan, including scope, timelines, budget, and risk assessment.
- Phase 2: Implement technology and analytics solutions, including ERP systems and project management software.
- Phase 3: Optimize supply chain processes, including JIT production and inventory management.
- Phase 4: Establish a robust risk management plan, including mitigation strategies and monitoring.
- Phase 5: Build a strong, collaborative team with diverse skills and experience.
These steps should be implemented in a timely and efficient manner to ensure the successful completion of the Goodman School of Business expansion project.
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Case Description
On April 10, 2018, after his morning meeting about the Goodman School of Business expansion project, the site superintendent for the project realized he should consider reworking the schedule for the remainder of the expansion project. The plan had the renovation work in the main hallways scheduled to be done in fall 2018, but the hallways would be used to access all classrooms during that semester. During classroom changeover times, 1,200+ students could be in the hallways, so if construction was underway at that time there could be delays, and traffic flow would be impeded. The challenge for the site superintendent, having already committed to finishing the renovation of eight classrooms and an entire floor of offices before the start of fall classes, was determining whether all the sub-trades involved in the project had capacity and could be coordinated in a way that would result in the completion of the hallways on time for the fall semester.
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