Harvard Case - Global Business School Network
"Global Business School Network" Harvard business case study is written by Christopher Marquis, Rwitwika Bhattacharya. It deals with the challenges in the field of Organizational Behavior. The case study is 15 page(s) long and it was first published on : Aug 18, 2011
At Fern Fort University, we recommend a strategic approach to revitalizing the Global Business School Network (GBSN) by focusing on three key areas: strengthening the network's core values, enhancing collaboration and communication, and driving innovation and impact. This approach will leverage the network's existing strengths, address its current challenges, and position GBSN for long-term success.
2. Background
The Global Business School Network (GBSN) is a non-profit organization dedicated to fostering collaboration and innovation among business schools worldwide. Founded in 2004, GBSN has grown to encompass over 100 member schools across 50 countries. The case study highlights the organization's struggles with maintaining member engagement, achieving its mission, and adapting to the evolving landscape of global business education.
The main protagonists in this case are:
- Dr. Michael Moore: The Executive Director of GBSN, responsible for the organization's overall direction and strategy.
- The GBSN Board: Responsible for overseeing the organization's governance and financial management.
- The GBSN Members: Business schools from around the world, representing the core of the network.
3. Analysis of the Case Study
The case study reveals several key challenges facing GBSN, which can be analyzed through the lens of organizational behavior, leadership, and change management:
Organizational Culture: GBSN's culture is characterized by a lack of clear direction, weak communication, and limited member engagement. This stems from a decentralized structure and a lack of strong leadership, leading to a fragmented network with varying levels of commitment.
Leadership Styles: Dr. Moore's leadership style, while well-intentioned, is not effectively engaging members. His focus on individual initiatives rather than collective action has resulted in a lack of shared vision and a sense of ownership among members.
Change Management: GBSN's attempts at implementing change, such as the 'Global Impact Initiative,' have been met with resistance due to a lack of clear communication, buy-in from members, and a comprehensive change management strategy.
Team Dynamics: The lack of strong leadership and clear communication has negatively impacted team dynamics within GBSN. Members have limited opportunities for collaboration, leading to a lack of trust, shared goals, and collective action.
Motivation Theories: The case study highlights a lack of motivation among GBSN members, stemming from a disconnect between their individual needs and the network's goals. This can be addressed by implementing intrinsic motivation strategies that emphasize the value and impact of GBSN's mission.
Decision-Making Processes: The decision-making process within GBSN lacks transparency and member involvement. This contributes to a sense of disconnect and a lack of ownership among members, hindering the organization's progress.
Power and Politics in Organizations: The case study suggests a power imbalance within GBSN, with the Board and Executive Director holding significant influence over the network's direction. This can lead to a lack of member voice and a sense of frustration, hindering the organization's effectiveness.
4. Recommendations
To address these challenges and revitalize GBSN, we recommend the following strategic initiatives:
1. Strengthen the Network's Core Values:
- Define a clear mission and vision: Develop a concise and compelling mission statement that resonates with all members, outlining the network's purpose and value proposition.
- Establish shared values: Identify and articulate core values that guide GBSN's actions and decision-making, promoting a sense of shared purpose and identity among members.
- Develop a strategic plan: Create a comprehensive strategic plan outlining GBSN's goals, objectives, and action plans for the next 3-5 years, ensuring alignment with the mission and values.
2. Enhance Collaboration and Communication:
- Improve communication channels: Implement a multi-channel communication strategy that includes regular newsletters, online forums, webinars, and in-person events to facilitate information sharing and member engagement.
- Foster collaboration: Encourage cross-functional collaboration between members through joint projects, research initiatives, and knowledge-sharing platforms.
- Empower member leadership: Establish a network of member leaders who represent different regions and disciplines, providing a platform for their voices and fostering a sense of ownership.
3. Drive Innovation and Impact:
- Develop innovative programs and initiatives: Identify emerging trends in global business education and develop programs that address these needs, such as online learning platforms, research collaborations, and entrepreneurship support.
- Measure and track impact: Implement a robust system for measuring and tracking the impact of GBSN's programs and initiatives, demonstrating the network's value to members and stakeholders.
- Seek strategic partnerships: Collaborate with other organizations, such as industry leaders, government agencies, and international development organizations, to expand GBSN's reach and impact.
5. Basis of Recommendations
These recommendations are grounded in the following considerations:
1. Core Competencies and Consistency with Mission: The recommendations focus on leveraging GBSN's existing strengths, such as its global network of business schools and its commitment to fostering collaboration and innovation. They also align with the organization's mission to improve business education and contribute to economic development worldwide.
2. External Customers and Internal Clients: The recommendations prioritize the needs of GBSN's members, ensuring their active involvement in the network's activities and providing them with valuable resources and opportunities.
3. Competitors: The recommendations address the competitive landscape of global business education by focusing on innovation and impact, differentiating GBSN from other organizations and attracting new members.
4. Attractiveness ' Quantitative Measures if Applicable: The recommendations are designed to enhance GBSN's financial sustainability by increasing member engagement, attracting new members, and generating revenue through program fees and partnerships.
5. Assumptions: The recommendations assume that GBSN members are committed to the network's mission and are willing to actively participate in its activities. They also assume that GBSN's leadership is willing to embrace change and implement the necessary reforms to revitalize the organization.
6. Conclusion
By implementing these recommendations, GBSN can revitalize its network, enhance member engagement, and achieve its mission of fostering collaboration and innovation in global business education. This will require a commitment from GBSN's leadership to embrace change, empower members, and drive innovation.
7. Discussion
Other Alternatives:
- Merging with another organization: This could provide access to resources and expertise, but it may also compromise GBSN's autonomy and identity.
- Focusing solely on online platforms: This could reach a wider audience, but it may alienate members who value in-person interaction.
Risks and Key Assumptions:
- Member resistance to change: Some members may resist the proposed changes, requiring a strong communication strategy and a commitment to inclusivity.
- Lack of funding: Implementing these recommendations requires financial resources, which may need to be secured through membership fees, grants, or partnerships.
8. Next Steps
Timeline:
- Year 1: Implement a communication strategy to engage members, develop a strategic plan, and launch a pilot program for a new initiative.
- Year 2: Expand the network's reach by attracting new members, develop a system for measuring impact, and secure funding for future initiatives.
- Year 3: Evaluate the effectiveness of the revitalization strategy, make adjustments as needed, and establish a sustainable model for GBSN's long-term success.
Key Milestones:
- Develop a clear mission and vision statement.
- Establish a network of member leaders.
- Launch a pilot program for a new initiative.
- Secure funding for future initiatives.
- Develop a system for measuring impact.
By taking these steps, GBSN can position itself for a brighter future, becoming a more effective and influential force in the global business education landscape.
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Case Description
The mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization to empowering the network to carry out GBSN's mission. The case asks, what is the best way to accomplish this objective?
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