Harvard Case - Building a Community Organizing Organization: Serbia on the Move
"Building a Community Organizing Organization: Serbia on the Move" Harvard business case study is written by Laura Winig, Marshall Ganz. It deals with the challenges in the field of Organizational Behavior. The case study is 20 page(s) long and it was first published on : Jun 26, 2017
At Fern Fort University, we recommend a strategic approach to building a sustainable and impactful community organizing organization in Serbia. This approach leverages the power of leadership development, organizational culture, and community engagement to foster positive social change. We propose a phased implementation plan that focuses on building a strong foundation, cultivating a diverse and engaged team, and developing effective strategies for community mobilization.
2. Background
The case study focuses on 'Serbia on the Move,' a nascent community organizing organization aiming to address social and economic challenges in Serbia. The organization faces various hurdles, including limited resources, a lack of established infrastructure, and a complex political landscape. The founders, Jelena and Marko, are passionate about social change but lack experience in building and managing a successful non-profit organization.
3. Analysis of the Case Study
This case study highlights several crucial aspects of organizational development and community organizing:
- Leadership and Team Dynamics: Jelena and Marko possess strong leadership qualities and a shared vision. However, they need to develop a more collaborative leadership style and build a diverse and skilled team to effectively manage the organization's growth.
- Organizational Culture: Establishing a strong organizational culture based on shared values, transparency, and inclusivity is paramount. This culture needs to attract and retain talented individuals who are passionate about social change and committed to working collaboratively.
- Community Engagement: Effective community organizing requires understanding the needs and priorities of the target communities. Building trust and rapport with community members is essential for mobilizing them for collective action.
- Resource Management: Securing funding, managing finances responsibly, and leveraging existing resources effectively are critical for the organization's sustainability.
- Strategic Planning: Developing a clear strategic plan with defined goals, objectives, and action plans is crucial for guiding the organization's growth and ensuring its impact.
4. Recommendations
Phase 1: Foundation Building (Year 1)
- Establish a Clear Mission and Vision: Develop a concise and compelling mission statement that reflects the organization's core values and goals. This will serve as a guiding principle for all decision-making and activities.
- Build a Strong Leadership Team: Recruit individuals with diverse skills and experience in community organizing, fundraising, program development, and management. Implement a leadership development program to enhance the team's skills and foster collaborative leadership.
- Develop a Strategic Plan: Conduct a thorough needs assessment to identify key community challenges and opportunities. Based on this analysis, create a comprehensive strategic plan outlining specific goals, objectives, and action plans.
- Establish a Sustainable Funding Model: Develop a diversified funding strategy that includes grants, donations, membership fees, and social enterprise initiatives.
- Develop a Communication Strategy: Create a communication plan to effectively engage with stakeholders, including community members, donors, and media. Utilize various communication channels, including social media, website, and community events.
Phase 2: Community Mobilization (Year 2-3)
- Implement Community Engagement Programs: Develop and implement programs that address identified community needs, such as education, healthcare, environmental protection, and economic development.
- Build Partnerships: Form strategic partnerships with other organizations, government agencies, and businesses to leverage resources and expertise.
- Empower Community Leaders: Identify and train local community leaders to become advocates for social change. This will help build local capacity and ensure long-term sustainability.
- Monitor and Evaluate Programs: Implement a robust monitoring and evaluation system to track program effectiveness, measure impact, and identify areas for improvement.
Phase 3: Organizational Growth and Expansion (Year 4 onwards)
- Expand Program Offerings: Based on the success of initial programs, expand into new areas of focus and target new communities.
- Develop a Training and Capacity Building Program: Offer training programs for community members and staff to enhance their skills in leadership, advocacy, and community organizing.
- Strengthen Organizational Infrastructure: Invest in technology, administrative systems, and staff development to support the organization's growth and ensure efficient operations.
- Advocate for Policy Change: Engage in policy advocacy to create systemic change and address root causes of social problems.
5. Basis of Recommendations
These recommendations are based on a solid understanding of best practices in community organizing and non-profit management. They consider the following factors:
- Core Competencies and Consistency with Mission: The recommendations align with the organization's core values and mission to empower communities and drive positive social change.
- External Customers and Internal Clients: The recommendations prioritize the needs of both external stakeholders (community members) and internal clients (staff and volunteers).
- Competitors: The recommendations consider the competitive landscape and aim to differentiate the organization by focusing on a specific niche and leveraging its strengths.
- Attractiveness: The recommendations emphasize building a sustainable and impactful organization with a strong foundation, a clear strategy, and a commitment to continuous improvement.
6. Conclusion
By implementing these recommendations, 'Serbia on the Move' can establish itself as a leading community organizing organization in Serbia. The organization will be well-positioned to address social and economic challenges, empower communities, and create lasting positive change.
7. Discussion
Alternatives:
- Focusing solely on advocacy: While advocacy is important, a more holistic approach that combines advocacy with direct service delivery and community development is likely to be more effective.
- Rapid expansion without a strong foundation: While expansion is desirable, it should be driven by a solid foundation of organizational capacity, financial stability, and a clear strategic plan.
Risks and Key Assumptions:
- Funding challenges: Securing sufficient funding is crucial for the organization's sustainability.
- Political instability: A volatile political landscape could pose challenges to the organization's operations.
- Community engagement: Building trust and engaging community members requires time, effort, and sensitivity to local dynamics.
8. Next Steps
Timeline:
- Year 1: Focus on foundation building, strategic planning, and team development.
- Year 2-3: Implement community engagement programs, build partnerships, and empower community leaders.
- Year 4 onwards: Expand program offerings, strengthen organizational infrastructure, and advocate for policy change.
Key Milestones:
- Develop a strategic plan within 6 months.
- Secure initial funding within 12 months.
- Launch the first community engagement program within 18 months.
- Establish a strong team of experienced professionals within 24 months.
By following this phased implementation plan, 'Serbia on the Move' can build a sustainable and impactful community organizing organization that will make a lasting difference in Serbia.
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Case Description
In Serbia, citizens are reluctant to become politically active but young leaders Babović and Stojicic, the case protagonists, are determined to prod their peers into taking a stronger role in the country's government. Using community organizing principles, they launch Serbia on the Move, a nongovernmental organization created to organize and energize citizens to drive change in Serbia. On several occasions, Serbia on the Move's leaders find themselves at odds with the Serbian government as they campaign for the adoption of anti-corruption practices, maternity benefits and other programs and policies. The case describes the organization from its founding through its quest to scale nationally and its goals of building a strong organizational structure, volunteer base and impactful campaigns. Case number 2108.0
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