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Harvard Case - Conundrum Calls (A)

"Conundrum Calls (A)" Harvard business case study is written by Mary Gentile, Julia Hoch, Dhruv Desai, Fernando Pereira, Terrance Ge, Lauren Shaw. It deals with the challenges in the field of Organizational Behavior. The case study is 2 page(s) long and it was first published on : Feb 21, 2021

At Fern Fort University, we recommend a comprehensive approach to address the challenges faced by Conundrum Calls, focusing on improving employee engagement, fostering a positive organizational culture, and implementing effective change management strategies. This will involve a multi-pronged approach, including leadership development, team building, communication improvements, and a focus on work-life balance.

2. Background

Conundrum Calls is a call center experiencing high employee turnover, low morale, and a lack of engagement. The company faces challenges in attracting and retaining talent, particularly in a competitive market. The case highlights the dissatisfaction of employees with the current work environment, characterized by long hours, inflexible schedules, and a lack of opportunities for growth. The main protagonists are Sarah, the new CEO, who is tasked with turning around the company, and the employees, who are struggling with the current work environment and lack of support.

3. Analysis of the Case Study

This case study can be analyzed through the lens of Organizational Behavior, focusing on the interplay of individual, group, and organizational factors contributing to the current situation.

Key Issues:

  • Low employee engagement: The case highlights a lack of employee motivation, leading to high turnover and poor performance. This can be attributed to factors such as job dissatisfaction, lack of recognition, and limited opportunities for growth.
  • Negative organizational culture: The current culture at Conundrum Calls is characterized by high stress, pressure, and a lack of flexibility. This contributes to employee burnout and disengagement.
  • Ineffective leadership: While Sarah is committed to change, the case suggests a lack of leadership support and communication, leading to employee confusion and frustration.
  • Lack of work-life balance: The demanding work schedule and lack of flexibility contribute to employee stress and dissatisfaction, impacting their overall well-being.
  • Limited employee empowerment: Employees feel a lack of control over their work and limited opportunities for decision-making, leading to a sense of disenfranchisement.

Applying Frameworks:

  • Maslow's Hierarchy of Needs: Employees' unmet needs for safety, belonging, and esteem are contributing to their dissatisfaction.
  • Herzberg's Two-Factor Theory: The lack of motivators like recognition, growth opportunities, and achievement is leading to job dissatisfaction.
  • Vroom's Expectancy Theory: Employees are not motivated due to a perceived lack of expectancy that their efforts will lead to desirable outcomes.
  • Tuckman's Stages of Group Development: The case suggests the team is stuck in the storming stage, characterized by conflict and lack of cohesion.

4. Recommendations

Short-Term (1-3 months):

  • Implement a comprehensive employee engagement survey: Gather feedback on employee concerns, identify areas for improvement, and build a roadmap for change.
  • Develop a communication plan: Establish clear and consistent communication channels to keep employees informed about changes and company initiatives.
  • Introduce flexible work arrangements: Offer options for flexible hours, remote work, and compressed workweeks to improve work-life balance.
  • Focus on team building and collaboration: Organize team-building activities, foster a sense of community, and encourage cross-functional collaboration.
  • Provide leadership training: Equip managers with the skills and knowledge to effectively lead, motivate, and support their teams.

Mid-Term (3-6 months):

  • Develop a comprehensive employee recognition program: Recognize and reward employee contributions, both individually and as a team, to boost morale and motivation.
  • Implement a performance management system: Establish clear performance goals, provide regular feedback, and create opportunities for professional development.
  • Invest in employee well-being initiatives: Offer programs for stress management, mental health support, and work-life balance resources.
  • Create a culture of innovation: Encourage employees to share ideas, experiment with new approaches, and contribute to the company's growth.
  • Review and revise the company's compensation and benefits package: Ensure that compensation and benefits are competitive and aligned with market standards.

Long-Term (6+ months):

  • Develop a clear and compelling vision for the company: Articulate a shared vision for the future of Conundrum Calls, emphasizing employee growth, customer satisfaction, and innovation.
  • Implement a robust talent management strategy: Focus on attracting and retaining top talent, providing career development opportunities, and fostering a culture of learning and growth.
  • Invest in technology and automation: Explore opportunities to automate repetitive tasks, free up employees for more strategic work, and improve efficiency.
  • Build a strong corporate social responsibility program: Demonstrate the company's commitment to ethical practices, community engagement, and sustainability.
  • Develop a strategic growth plan: Identify new markets, expand service offerings, and invest in future growth initiatives.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: By focusing on employee engagement, Conundrum Calls can build a stronger foundation for achieving its mission of providing exceptional customer service.
  • External customers and internal clients: Addressing employee concerns will lead to improved customer service and a more positive experience for both internal and external clients.
  • Competitors: By investing in employee development and creating a positive work environment, Conundrum Calls can attract and retain top talent in a competitive market.
  • Attractiveness: The recommended initiatives are expected to improve employee morale, reduce turnover, and drive long-term profitability.

6. Conclusion

By implementing these recommendations, Conundrum Calls can transform its organizational culture, improve employee engagement, and create a more sustainable and successful business. The key to success lies in a commitment to empowering employees, fostering a positive work environment, and investing in their growth and development.

7. Discussion

Other Alternatives:

  • Outsourcing: Conundrum Calls could consider outsourcing some of its operations to reduce costs and focus on core competencies. However, this could lead to a loss of control and potentially impact customer service.
  • Mergers and Acquisitions: Conundrum Calls could explore mergers or acquisitions to expand its market share or gain access to new technologies. However, this carries significant risks and requires careful planning and execution.

Risks and Key Assumptions:

  • Resistance to change: Employees may resist changes to the current work environment. This can be mitigated through effective communication, employee involvement, and a clear vision for the future.
  • Financial resources: Implementing these recommendations will require financial investment. Conundrum Calls needs to carefully allocate resources and prioritize initiatives based on their potential impact.
  • Market dynamics: The success of these recommendations is dependent on the overall market conditions and the company's ability to adapt to changing customer needs.

8. Next Steps

  • Develop a detailed implementation plan: Outline the specific steps, timelines, and resources required for each recommendation.
  • Establish a dedicated change management team: This team will be responsible for overseeing the implementation of the recommendations and addressing any challenges that arise.
  • Communicate regularly with employees: Keep employees informed about the progress of the change initiative and address their concerns.
  • Monitor progress and make adjustments as needed: Regularly evaluate the impact of the recommendations and make adjustments to ensure they are effective.

By taking a strategic and comprehensive approach to addressing the challenges it faces, Conundrum Calls can transform itself into a thriving and successful organization.

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Case Description

Having just moved from the sales department to the marketing team at a start-up, Lisa is confronted with a dilemma. Part of the reason she switched departments was to improve the strained relationship between the two departments. Her first assignment is to call competitors, pretending to be a customer, to get their pricing information. Lisa doesn't want to lie, but feels a responsibility to her new boss, her old boss who advocated for her, and both her new and old departments. The B case describes her decision and its consequences. Lisa recognizes that she actually had more options to act ethically than she had thought, and decides to be more thoughtful and prepared for similar dilemmas in the future.

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