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Harvard Case - The Christchurch Earthquake and Crusaders Rugby A

"The Christchurch Earthquake and Crusaders Rugby A" Harvard business case study is written by Murray J. Bryant, Brad Evans. It deals with the challenges in the field of Organizational Behavior. The case study is 21 page(s) long and it was first published on : Sep 17, 2012

At Fern Fort University, we recommend that the Crusaders Rugby team adopt a comprehensive, multi-faceted approach to address the challenges posed by the Christchurch earthquake. This approach should prioritize the well-being of players and staff, rebuild trust with the community, and leverage the team's strong brand to drive positive change.

2. Background

The Christchurch earthquake of 2011 devastated the city, impacting the Crusaders Rugby team in profound ways. The team's home ground, AMI Stadium, was severely damaged, forcing the relocation of matches. The emotional toll on players and staff was significant, as many were directly affected by the disaster. This event presented the Crusaders with a unique opportunity to demonstrate leadership, resilience, and community engagement.

The case study focuses on the challenges faced by the Crusaders, including:

  • Disruption to operations: The loss of their home ground and the emotional impact on players and staff.
  • Community engagement: The need to rebuild trust and support the community in the aftermath of the earthquake.
  • Brand management: Maintaining a strong brand image while navigating a challenging situation.

3. Analysis of the Case Study

This case study can be analyzed using the framework of Organizational Change Management. This framework helps to understand the process of navigating significant disruptions and implementing necessary changes within an organization.

Key areas of analysis:

  • Leadership: The Crusaders' leadership, led by CEO Hamish Riach, demonstrated strong leadership qualities. They prioritized the well-being of players and staff, fostered a sense of unity, and actively engaged in community rebuilding efforts.
  • Organizational Culture: The Crusaders' strong organizational culture, characterized by resilience, teamwork, and community focus, proved crucial in navigating the crisis.
  • Communication: The Crusaders effectively communicated with their stakeholders, including players, staff, fans, and the wider community, fostering trust and transparency.
  • Community Engagement: The team actively participated in community rebuilding efforts, demonstrating their commitment to Christchurch and its people.
  • Brand Management: The Crusaders leveraged their strong brand to promote positive messages of resilience, hope, and community spirit.

4. Recommendations

1. Prioritize Employee Well-being:

  • Mental Health Support: Provide access to mental health professionals for players and staff, recognizing the long-term impact of the trauma.
  • Family Support: Offer resources and support for players and staff dealing with family-related challenges due to the earthquake.
  • Open Communication: Encourage open communication about emotional well-being, creating a safe space for sharing experiences and concerns.

2. Rebuild Community Trust:

  • Community Engagement: Actively participate in community rebuilding efforts, partnering with local organizations and charities.
  • Fan Outreach: Host events and initiatives to connect with fans and show support for the community.
  • Local Partnerships: Form strategic partnerships with local businesses to demonstrate commitment to Christchurch's recovery.

3. Leverage Brand for Positive Change:

  • Community-Focused Initiatives: Develop initiatives that use the Crusaders' brand to promote positive messages of resilience, hope, and community spirit.
  • Social Media Engagement: Utilize social media platforms to engage with fans, share stories of community resilience, and promote positive change.
  • Partnerships with NGOs: Partner with non-governmental organizations to raise awareness and support for community rebuilding efforts.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core Competencies and Mission: The Crusaders' core values of resilience, teamwork, and community focus align with the need to support the Christchurch community.
  • External Customers and Internal Clients: The recommendations address the needs of players, staff, fans, and the wider community.
  • Competitors: The Crusaders can differentiate themselves by demonstrating leadership and commitment to community rebuilding, setting a positive example for other sports teams.
  • Attractiveness: The recommendations are attractive because they contribute to a positive brand image, strengthen community ties, and enhance the team's reputation.

6. Conclusion

The Christchurch earthquake presented the Crusaders Rugby team with a significant challenge. By prioritizing employee well-being, rebuilding community trust, and leveraging their brand for positive change, the Crusaders can emerge from this crisis stronger and more connected to their community.

7. Discussion

Alternatives:

  • Limited Community Engagement: The Crusaders could choose to focus solely on rebuilding their operations and minimizing their involvement in community initiatives. This approach could be seen as insensitive and could damage the team's reputation.
  • Ignoring Employee Well-being: The team could prioritize operational recovery over the emotional well-being of players and staff. This approach could lead to decreased morale, performance issues, and potential legal ramifications.

Risks:

  • Financial Constraints: Implementing the recommendations may require significant financial resources.
  • Community Resistance: Some community members may be skeptical of the team's efforts, requiring careful communication and engagement.
  • Operational Challenges: Rebuilding operations and managing the emotional impact of the earthquake can be challenging.

Key Assumptions:

  • The Crusaders have the financial resources to implement the recommendations.
  • The community is receptive to the team's efforts to rebuild trust and support.
  • The team's leadership is committed to prioritizing employee well-being and community engagement.

8. Next Steps

  • Develop a comprehensive plan: Outline specific initiatives and timelines for implementing the recommendations.
  • Secure funding: Identify and secure financial resources to support the initiatives.
  • Establish partnerships: Form strategic partnerships with community organizations and businesses.
  • Communicate with stakeholders: Communicate the plan and progress to players, staff, fans, and the wider community.
  • Monitor and evaluate: Regularly monitor the impact of the initiatives and make adjustments as needed.

By taking these steps, the Crusaders can demonstrate their commitment to Christchurch and its people, solidifying their position as a leader in the community and a model for other sports teams facing similar challenges.

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Case Description

On February 2011, a large earthquake hit Christchurch, New Zealand, causing loss of life. The Crusaders, a major sports franchise headquartered in Christchurch, must plan for the season, given that its facility has been extensively damaged and the season has already commenced. The franchisee board, managers, coaches and players have to deal with this catastrophe and build morale in the community by deciding what to do. The case examines the processes of decision-making and the participative nature of decisions involving players as well as management. The case examines the key role that leadership and character play in contingency and scenario planning.

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