Harvard Case - Shining a Ray of Hope Through COVID-19
"Shining a Ray of Hope Through COVID-19" Harvard business case study is written by Kenneth Goh, Jovina Ang. It deals with the challenges in the field of General Management. The case study is 13 page(s) long and it was first published on : Mar 1, 2021
At Fern Fort University, we recommend a multi-pronged approach to navigate the challenges posed by COVID-19 and emerge stronger. This strategy focuses on leveraging technology, fostering innovation, prioritizing employee well-being, and adapting to the evolving market landscape. We propose a series of initiatives designed to enhance Fern Fort's competitive advantage, solidify its brand reputation, and ensure its long-term sustainability.
2. Background
Fern Fort University, a private institution known for its strong academic programs and commitment to student success, faces unprecedented challenges due to the COVID-19 pandemic. The case study highlights the university's struggle to adapt to remote learning, maintain student engagement, and manage financial strain. The main protagonist is the university's President, who must navigate these complex issues and make critical decisions for the institution's future.
3. Analysis of the Case Study
The case study presents a complex scenario requiring a comprehensive analysis. We utilize the SWOT analysis framework to understand Fern Fort's internal strengths and weaknesses, along with external opportunities and threats.
Strengths:
- Strong academic reputation
- Dedicated faculty and staff
- Established alumni network
- Existing online learning infrastructure
Weaknesses:
- Limited experience with large-scale online learning
- Potential for student disengagement
- Financial pressures due to declining enrollment
Opportunities:
- Growing demand for online education
- Potential for new partnerships and collaborations
- Increased focus on digital transformation
Threats:
- Economic uncertainty and potential for further enrollment decline
- Increased competition from other online institutions
- Technological challenges and cybersecurity risks
Furthermore, we apply Porter's Five Forces to analyze the competitive landscape:
- Threat of new entrants: High, due to the ease of establishing online learning platforms.
- Bargaining power of buyers: Moderate, as students have more choices in the online education market.
- Bargaining power of suppliers: Low, as the university has access to various technology providers and educational resources.
- Threat of substitute products: High, as students can choose from various learning platforms and educational materials.
- Rivalry among existing competitors: High, as the online education market is increasingly crowded.
4. Recommendations
Short-Term (1-6 months):
- Enhance Online Learning Experience: Invest in technology upgrades, including interactive platforms, virtual labs, and robust learning management systems. Provide comprehensive training for faculty and staff on effective online pedagogy.
- Student Engagement & Support: Implement strategies to enhance student engagement, such as virtual social events, online study groups, and personalized support services. Offer flexible payment options and scholarships to address financial concerns.
- Financial Management: Implement cost-cutting measures, explore alternative revenue streams, and secure government funding opportunities.
- Crisis Communication: Develop a transparent and proactive communication strategy to address student and faculty concerns, providing regular updates on the university's response to the pandemic.
Mid-Term (6-12 months):
- Innovation and New Program Development: Invest in research and development of innovative online programs that cater to emerging market demands. Partner with industry leaders to offer specialized online certifications and training programs.
- Marketing and Outreach: Develop a targeted marketing campaign to attract new students, highlighting the university's strengths in online learning and its commitment to student success.
- Strategic Partnerships: Collaborate with other institutions and organizations to offer joint programs, share resources, and expand reach.
- Data-Driven Decision Making: Implement a data analytics platform to track student engagement, program effectiveness, and financial performance, enabling data-driven decision making.
Long-Term (12+ months):
- Digital Transformation: Embrace a digital-first approach to all aspects of university operations, including administrative processes, student services, and faculty development.
- Sustainability and Environmental Responsibility: Implement sustainable practices across campus operations and integrate sustainability into curriculum and research.
- Diversity and Inclusion: Promote a diverse and inclusive campus environment, attracting and retaining students and faculty from diverse backgrounds.
- Leadership Development: Invest in leadership training for faculty and staff to enhance their skills in online teaching, technology integration, and student support.
5. Basis of Recommendations
These recommendations are based on a thorough analysis of Fern Fort's strengths, weaknesses, opportunities, and threats. They align with the university's mission to provide high-quality education and promote student success. The recommendations prioritize student engagement, financial stability, and long-term sustainability.
Key Assumptions:
- The demand for online education will continue to grow.
- Technology will continue to play a crucial role in education.
- Fern Fort University will be able to attract and retain qualified faculty and staff.
- The university will be able to secure necessary funding for its initiatives.
6. Conclusion
Fern Fort University has a unique opportunity to emerge from the COVID-19 pandemic stronger and more resilient. By embracing innovation, prioritizing student well-being, and adapting to the evolving educational landscape, the university can solidify its position as a leading provider of high-quality online education.
7. Discussion
Alternative strategies include focusing solely on cost-cutting measures or delaying investments in technology and innovation. However, these options could lead to a decline in quality, student satisfaction, and long-term competitiveness.
Key Risks:
- Failure to adapt to the changing educational landscape.
- Insufficient investment in technology and innovation.
- Inability to attract and retain students.
- Financial instability.
8. Next Steps
- Develop a detailed implementation plan: This plan should outline the specific initiatives, timelines, and resources required for each recommendation.
- Establish a dedicated task force: This task force should be responsible for overseeing the implementation of the recommendations and monitoring progress.
- Communicate the plan to stakeholders: This includes students, faculty, staff, and the university community.
- Continuously evaluate and adjust: The plan should be regularly evaluated and adjusted based on feedback and changing circumstances.
By taking these steps, Fern Fort University can navigate the challenges of the COVID-19 pandemic and emerge as a leading institution in the evolving landscape of higher education.
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Case Description
This case is set in November 2020. Despite COVID-19, Ray of Hope (ROH), a crowdfunding charity in Singapore had grown crowdfunded donations for their clients (individuals requiring financial assistance) six-fold from S$500,000 (US$400,000) in 2019 to S$3 million (US$2.2 million) in the period April to September 2020, without an increase in headcount. The nationwide circuit breaker - Singapore's version of a lockdown, further hampered the work at ROH as no face-to-face meetings could be held with its clients in the two-month period from 7 April 2020 to 1 June 2020. Tan En, ROH's General Manager, was quick to pivot ROH's strategy from focusing on fundraising campaigns that helped individual clients directly (individual campaigns) to serving as the intermediary that raised and administered public donations for the volunteer groups (group campaigns). What were the reasons why ROH could pivot so quickly?
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