Harvard Case - The School of Management: Handling Admission Leakage
"The School of Management: Handling Admission Leakage" Harvard business case study is written by Sourabh Bhattacharya, Kalyan C. Chejarla. It deals with the challenges in the field of General Management. The case study is 9 page(s) long and it was first published on : Dec 1, 2022
At Fern Fort University, we recommend implementing a comprehensive strategy to address the issue of admission leakage. This strategy involves a multi-pronged approach, focusing on improving the applicant experience, enhancing marketing and communication efforts, leveraging technology and analytics, and fostering a culture of continuous improvement.
2. Background
Fern Fort University, a highly regarded institution, faces the challenge of 'admission leakage' ' a significant number of qualified applicants who are admitted but ultimately choose not to enroll. This phenomenon poses a threat to the university's enrollment goals and financial stability. The case study highlights the university's efforts to understand the reasons behind this leakage and implement solutions.
The main protagonists of the case study are:
- The Dean of Admissions: Concerned about the declining enrollment numbers and the financial implications of admission leakage.
- The Admissions Committee: Responsible for evaluating applicants and making admission decisions.
- The Marketing Department: Responsible for promoting the university and attracting prospective students.
- The Student Affairs Office: Responsible for supporting students throughout their academic journey.
3. Analysis of the Case Study
The case study highlights several key factors contributing to admission leakage:
- Competition: The university faces intense competition from other institutions, both within the state and nationally.
- Financial Aid: The university's financial aid packages may not be competitive enough to attract students who are offered more generous aid elsewhere.
- Student Experience: Some students may be turned off by the university's perceived lack of personalized attention and support.
- Marketing and Communication: The university's marketing efforts may not be effectively reaching the target audience.
- Lack of Data Analysis: The university is not effectively using data to understand the reasons behind admission leakage and identify potential solutions.
To analyze the situation further, we can utilize frameworks like Porter's Five Forces and a SWOT analysis:
Porter's Five Forces:
- Threat of New Entrants: High - The education sector is relatively easy to enter, with new online universities and specialized institutions emerging.
- Bargaining Power of Buyers: High - Students have many options and are increasingly price-sensitive, demanding value for their investment.
- Threat of Substitute Products: High - Online learning platforms and alternative educational pathways are gaining popularity.
- Bargaining Power of Suppliers: Low - Universities have a relatively large pool of potential faculty and staff.
- Rivalry Among Existing Competitors: High - Universities compete fiercely for students, resources, and reputation.
SWOT Analysis:
Strengths:
- Strong academic reputation
- Experienced faculty
- Diverse student body
- Strong alumni network
Weaknesses:
- High tuition fees
- Limited financial aid options
- Lack of personalized student support
- Ineffective marketing and communication
Opportunities:
- Growing demand for online education
- Increasing focus on career-oriented programs
- Partnerships with industry leaders
- Leverage technology and data analytics
Threats:
- Intense competition from other institutions
- Economic recession
- Changing demographics
- Negative media coverage
4. Recommendations
To address the issue of admission leakage, Fern Fort University should implement the following recommendations:
1. Enhance the Applicant Experience:
- Personalized Communication: Develop a personalized communication strategy that engages applicants throughout the admission process. This can include targeted emails, personalized web portals, and regular communication from faculty and current students.
- Virtual Tours and Events: Offer virtual tours of the campus and host online events to showcase the university's facilities, programs, and student life.
- Streamlined Application Process: Simplify the application process and make it more user-friendly.
- Financial Aid Support: Review and improve the university's financial aid packages to make them more competitive.
- Student Support Services: Invest in resources and programs that provide personalized support to students throughout their academic journey.
2. Optimize Marketing and Communication:
- Target Audience Research: Conduct thorough research to identify the university's target audience and their needs.
- Multi-Channel Marketing: Utilize a multi-channel marketing approach, including digital marketing, social media, print advertising, and public relations.
- Content Marketing: Create high-quality content that showcases the university's strengths and attracts potential students.
- Student Ambassador Program: Develop a student ambassador program to leverage the enthusiasm and insights of current students.
3. Leverage Technology and Analytics:
- Data-Driven Decision Making: Implement a data-driven approach to understand the reasons behind admission leakage and identify potential solutions.
- CRM System: Invest in a customer relationship management (CRM) system to track applicant interactions and personalize communication.
- AI-Powered Chatbots: Utilize AI-powered chatbots to provide instant answers to applicant queries.
- Predictive Analytics: Use predictive analytics to identify potential applicants who are most likely to enroll.
4. Foster a Culture of Continuous Improvement:
- Regular Performance Evaluation: Conduct regular performance evaluations of the admissions process and identify areas for improvement.
- Employee Incentives: Implement employee incentives to encourage staff to go above and beyond in attracting and retaining students.
- Collaboration and Communication: Foster a culture of collaboration and communication among different departments to ensure a seamless applicant experience.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with the university's mission to provide a high-quality education and support student success.
- External customers and internal clients: The recommendations address the needs of both external customers (prospective students) and internal clients (faculty, staff, and current students).
- Competitors: The recommendations consider the competitive landscape and aim to position the university favorably against its competitors.
- Attractiveness ' quantitative measures if applicable: The recommendations are expected to improve enrollment numbers and generate a positive return on investment.
- Assumptions: The recommendations assume that the university is willing to invest in technology, data analytics, and staff development.
6. Conclusion
By implementing these recommendations, Fern Fort University can effectively address the issue of admission leakage and achieve its enrollment goals. This comprehensive strategy will enhance the applicant experience, optimize marketing and communication efforts, leverage technology and analytics, and foster a culture of continuous improvement.
7. Discussion
- Other Alternatives: Other alternatives include reducing tuition fees, offering more scholarships, and expanding online program offerings. However, these alternatives may not be feasible or sustainable in the long term.
- Risks: The risks associated with these recommendations include the cost of implementing new technology and the potential for resistance from staff.
- Key Assumptions: The key assumption is that the university is committed to improving its admission process and attracting more students.
8. Next Steps
- Implementation Timeline: The implementation of these recommendations should be phased in over a period of 12-18 months.
- Key Milestones:
- Phase 1 (3 months): Conduct a comprehensive review of the current admission process and identify areas for improvement.
- Phase 2 (6 months): Implement new technology and data analytics tools.
- Phase 3 (9 months): Develop and implement a new marketing and communication strategy.
- Phase 4 (12 months): Evaluate the effectiveness of the new strategy and make adjustments as needed.
By taking a proactive approach and implementing these recommendations, Fern Fort University can overcome the challenge of admission leakage and ensure its continued success.
Hire an expert to write custom solution for HBR General Management case study - The School of Management: Handling Admission Leakage
more similar case solutions ...
Case Description
In 2021, the chair of the admissions committee at The School of Management in Gandhinagar, India, had only three months to prepare for the start of the school's next master of business administration program. During these three months, prospective students who had received admission offers could decide to decline offers, even though some had already paid relevant fees. Understanding the uncertainty of those decisions was critical to estimate the number of additional offers to send out to other candidates. If the final number of prospective students joining the program was lower than the school's available capacity, The School of Management would lose contributions toward its fixed business costs and potential profit. It would also mean that the school's resources would be underused. On the other hand, denying admission to students who had received offers to join the program, due to a lack of space, could adversely affect the school's brand image and future admissions. Understanding the decision-making process of prospective students was critical over the long term to develop appropriate retention strategies and encourage all candidates to accept their admission offers.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Write my custom case study solution for Harvard HBR case - The School of Management: Handling Admission Leakage
Hire an expert to write custom solution for HBR General Management case study - The School of Management: Handling Admission Leakage
The School of Management: Handling Admission Leakage FAQ
What are the qualifications of the writers handling the "The School of Management: Handling Admission Leakage" case study?
Our writers hold advanced degrees in their respective fields, including MBAs and PhDs from top universities. They have extensive experience in writing and analyzing complex case studies such as " The School of Management: Handling Admission Leakage ", ensuring high-quality, academically rigorous solutions.
How do you ensure confidentiality and security in handling client information?
We prioritize confidentiality by using secure data encryption, access controls, and strict privacy policies. Apart from an email, we don't collect any information from the client. So there is almost zero risk of breach at our end. Our financial transactions are done by Paypal on their website so all your information is very secure.
What is Fern Fort Univeristy's process for quality control and proofreading in case study solutions?
The The School of Management: Handling Admission Leakage case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. We ensure that the content is accurate, well-structured, and free from errors before delivery.
Where can I find free case studies solution for Harvard HBR Strategy Case Studies?
At Fern Fort University provides free case studies solutions for a variety of Harvard HBR case studies. The free solutions are written to build "Wikipedia of case studies on internet". Custom solution services are written based on specific requirements. If free solution helps you with your task then feel free to donate a cup of coffee.
I’m looking for Harvard Business Case Studies Solution for The School of Management: Handling Admission Leakage. Where can I get it?
You can find the case study solution of the HBR case study "The School of Management: Handling Admission Leakage" at Fern Fort University.
Can I Buy Case Study Solution for The School of Management: Handling Admission Leakage & Seek Case Study Help at Fern Fort University?
Yes, you can order your custom case study solution for the Harvard business case - "The School of Management: Handling Admission Leakage" at Fern Fort University. You can get a comprehensive solution tailored to your requirements.
Can I hire someone only to analyze my The School of Management: Handling Admission Leakage solution? I have written it, and I want an expert to go through it.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Pay an expert to write my HBR study solution for the case study - The School of Management: Handling Admission Leakage
Where can I find a case analysis for Harvard Business School or HBR Cases?
You can find the case study solution of the HBR case study "The School of Management: Handling Admission Leakage" at Fern Fort University.
Which are some of the all-time best Harvard Review Case Studies?
Some of our all time favorite case studies are -
Can I Pay Someone To Solve My Case Study - "The School of Management: Handling Admission Leakage"?
Yes, you can pay experts at Fern Fort University to write a custom case study solution that meets all your professional and academic needs.
Do I have to upload case material for the case study The School of Management: Handling Admission Leakage to buy a custom case study solution?
We recommend to upload your case study because Harvard HBR case studies are updated regularly. So for custom solutions it helps to refer to the same document. The uploading of specific case materials for The School of Management: Handling Admission Leakage ensures that the custom solution is aligned precisely with your needs. This helps our experts to deliver the most accurate, latest, and relevant solution.
What is a Case Research Method? How can it be applied to the The School of Management: Handling Admission Leakage case study?
The Case Research Method involves in-depth analysis of a situation, identifying key issues, and proposing strategic solutions. For "The School of Management: Handling Admission Leakage" case study, this method would be applied by examining the case’s context, challenges, and opportunities to provide a robust solution that aligns with academic rigor.
"I’m Seeking Help with Case Studies,” How can Fern Fort University help me with my case study assignments?
Fern Fort University offers comprehensive case study solutions, including writing, analysis, and consulting services. Whether you need help with strategy formulation, problem-solving, or academic compliance, their experts are equipped to assist with your assignments.
Achieve academic excellence with Fern Fort University! 🌟 We offer custom essays, term papers, and Harvard HBR business case studies solutions crafted by top-tier experts. Experience tailored solutions, uncompromised quality, and timely delivery. Elevate your academic performance with our trusted and confidential services. Visit Fern Fort University today! #AcademicSuccess #CustomEssays #MBA #CaseStudies
How do you handle tight deadlines for case study solutions?
We are adept at managing tight deadlines by allocating sufficient resources and prioritizing urgent projects. Our team works efficiently without compromising quality, ensuring that even last-minute requests are delivered on time
What if I need revisions or edits after receiving the case study solution?
We offer free revisions to ensure complete client satisfaction. If any adjustments are needed, our team will work closely with you to refine the solution until it meets your expectations.
How do you ensure that the case study solution is plagiarism-free?
All our case study solutions are crafted from scratch and thoroughly checked using advanced plagiarism detection software. We guarantee 100% originality in every solution delivered
How do you handle references and citations in the case study solutions?
We follow strict academic standards for references and citations, ensuring that all sources are properly credited according to the required citation style (APA, MLA, Chicago, etc.).