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Harvard Case - Defeat Duchenne Canada: Scaling Up a Charitable Organization

"Defeat Duchenne Canada: Scaling Up a Charitable Organization" Harvard business case study is written by Robert Mackalski, Mary Dellar, Marc Ducusin. It deals with the challenges in the field of General Management. The case study is 8 page(s) long and it was first published on : Feb 16, 2023

At Fern Fort University, we recommend that Defeat Duchenne Canada (DDC) implement a strategic growth plan focused on expanding its reach, diversifying funding sources, and strengthening its operational efficiency. This plan should leverage DDC's existing strengths in research, advocacy, and community engagement while adopting innovative strategies to address the challenges of scaling up and ensuring long-term sustainability.

2. Background

Defeat Duchenne Canada is a non-profit organization dedicated to finding a cure for Duchenne muscular dystrophy (DMD), a rare and debilitating genetic disorder primarily affecting boys. DDC has achieved notable success in raising awareness and funding research, but faces challenges in scaling its operations to meet the growing needs of the DMD community. The case study highlights DDC's current financial constraints, limited staff capacity, and the need for a more strategic approach to growth.

The main protagonists of the case study are:

  • Dr. Valerie McArthur: DDC's Executive Director, passionate about finding a cure for DMD and leading the organization towards greater impact.
  • The Board of Directors: Responsible for setting DDC's strategic direction and overseeing its financial health.
  • The DMD community: Families affected by DMD who rely on DDC for support, advocacy, and hope for a cure.

3. Analysis of the Case Study

To analyze DDC's situation, we can utilize the SWOT analysis framework:

Strengths:

  • Strong mission and commitment: DDC's unwavering dedication to finding a cure for DMD resonates with the community and attracts passionate volunteers and donors.
  • Established research network: DDC has built strong relationships with leading researchers and institutions, facilitating impactful research projects.
  • Active advocacy efforts: DDC effectively advocates for policy changes and increased funding for DMD research.
  • Strong community engagement: DDC fosters a supportive community for families affected by DMD, providing resources and emotional support.

Weaknesses:

  • Limited financial resources: DDC relies heavily on individual donations, making it vulnerable to economic fluctuations and limiting its ability to scale operations.
  • Staff capacity constraints: DDC's small staff struggles to manage the growing workload and demands of its expanding mission.
  • Lack of a formalized strategic plan: DDC operates with a reactive approach, lacking a clear roadmap for future growth and development.
  • Limited marketing and outreach efforts: DDC's marketing strategies are primarily focused on traditional channels, potentially missing opportunities to reach a wider audience.

Opportunities:

  • Growing awareness of DMD: Increased media coverage and public understanding of DMD present an opportunity to attract new donors and volunteers.
  • Advancements in gene therapy: Emerging gene therapy treatments for DMD offer potential for a cure and a significant fundraising opportunity.
  • Expansion of online fundraising platforms: Utilizing online platforms like crowdfunding and social media can diversify funding sources and reach a wider audience.
  • Strategic partnerships: Collaborating with other organizations, corporations, and government agencies can leverage resources and expand DDC's reach.

Threats:

  • Economic downturn: A recession could significantly impact DDC's fundraising efforts and jeopardize its financial stability.
  • Competition from other charities: DDC faces competition from other non-profits vying for donor attention and resources.
  • Lack of government funding: Limited government support for DMD research could hinder DDC's progress and impact its long-term sustainability.
  • Technological advancements: Rapid advancements in technology could require DDC to adapt its strategies and invest in new technologies to remain competitive.

4. Recommendations

To address DDC's challenges and capitalize on opportunities, we recommend the following:

1. Develop a Strategic Growth Plan:

  • Mission and Vision: Clarify DDC's long-term vision and define specific, measurable, achievable, relevant, and time-bound (SMART) goals for the next 5 years.
  • Strategic Objectives: Develop clear objectives for fundraising, research, advocacy, community engagement, and operational efficiency.
  • Strategic Initiatives: Identify specific initiatives to achieve each objective, including timelines, resource allocation, and key performance indicators (KPIs).
  • Implementation Plan: Outline the steps required to implement each initiative, assign responsibilities, and establish monitoring mechanisms.

2. Diversify Funding Sources:

  • Corporate Partnerships: Develop strategic partnerships with corporations that align with DDC's mission, leveraging their resources and expertise for fundraising and advocacy.
  • Grant Writing: Develop a comprehensive grant proposal strategy to secure funding from government agencies, foundations, and other philanthropic organizations.
  • Event Fundraising: Organize high-impact fundraising events, leveraging online platforms and social media for wider reach and engagement.
  • Crowdfunding: Utilize online crowdfunding platforms to tap into a broader donor base and encourage individual contributions.

3. Enhance Operational Efficiency:

  • Technology Adoption: Invest in technology solutions to streamline operations, improve data management, and enhance communication and collaboration.
  • Volunteer Management: Develop a robust volunteer management system to effectively recruit, train, and engage volunteers.
  • Staff Development: Invest in staff training and development programs to enhance skills, knowledge, and leadership capabilities.
  • Process Optimization: Implement lean management principles to identify and eliminate inefficiencies in operational processes.

4. Strengthen Marketing and Outreach:

  • Digital Marketing: Develop a comprehensive digital marketing strategy to reach a wider audience through social media, search engine optimization (SEO), and online advertising.
  • Content Marketing: Create compelling content that educates and engages the public about DMD, highlighting DDC's impact and fundraising initiatives.
  • Public Relations: Develop a proactive public relations strategy to secure media coverage and build brand awareness.
  • Community Engagement: Organize community events and activities to raise awareness, connect with families affected by DMD, and build strong relationships with stakeholders.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: DDC's core competencies lie in research, advocacy, and community engagement. The recommendations aim to leverage these strengths while expanding DDC's reach and impact.
  • External customers and internal clients: DDC's primary stakeholders are families affected by DMD, researchers, donors, and volunteers. The recommendations address their needs and expectations, aiming to build stronger relationships and increase engagement.
  • Competitors: DDC faces competition from other non-profits working in the rare disease space. The recommendations focus on differentiating DDC through its unique strengths and innovative strategies.
  • Attractiveness: The recommendations are expected to increase DDC's fundraising capacity, expand its reach, and enhance its operational efficiency, ultimately contributing to its long-term sustainability.

6. Conclusion

By implementing these recommendations, DDC can effectively scale its operations, diversify its funding sources, and achieve its mission of finding a cure for DMD. This strategic growth plan will enable DDC to leverage its existing strengths, address its weaknesses, capitalize on opportunities, and mitigate potential threats.

7. Discussion

Alternative options not selected include focusing solely on fundraising through traditional methods or pursuing a merger with another organization. However, these options were deemed less effective in addressing DDC's specific needs and challenges.

Key assumptions:

  • The DMD community will continue to support DDC's mission and participate in fundraising and advocacy efforts.
  • The research landscape for DMD will continue to evolve, presenting opportunities for DDC to invest in promising research projects.
  • DDC will be able to secure funding from corporations, foundations, and government agencies.
  • DDC will be able to successfully implement its strategic growth plan and overcome potential challenges.

8. Next Steps

  • Develop a detailed implementation plan: Outline specific timelines, resource allocation, and key performance indicators for each initiative.
  • Assemble a dedicated team: Recruit and train staff with expertise in fundraising, marketing, operations, and technology.
  • Secure initial funding: Develop a fundraising strategy to secure the necessary resources to implement the strategic growth plan.
  • Communicate the plan to stakeholders: Share the plan with the Board of Directors, staff, volunteers, and the DMD community to ensure alignment and support.

By following these recommendations and implementing a strategic growth plan, Defeat Duchenne Canada can significantly increase its impact, reach a wider audience, and ultimately contribute to finding a cure for Duchenne muscular dystrophy.

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Case Description

In February 2022, the chief executive officer of Defeat Duchenne Canada was eager to scale up the operations of his charitable organization, from its local origins in London, Ontario to a national and impactful venture. The management team had to find the best way to develop awareness of Duchenne muscular dystrophy to secure much-needed funding for research and improve access to treatment for the rare disease. Despite facing multiple resource constraints, including a name and branding change from Jesse's Journey to Defeat Duchenne Canada, the team had to focus its efforts on generating the greatest impact.

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