Harvard Case - Big Brothers Big Sisters of Niagara: Changing the Course of Young Lives
"Big Brothers Big Sisters of Niagara: Changing the Course of Young Lives" Harvard business case study is written by Laurie George Busuttil, Susan Van Weelden. It deals with the challenges in the field of General Management. The case study is 13 page(s) long and it was first published on : Dec 20, 2023
At Fern Fort University, we recommend a comprehensive strategic plan for Big Brothers Big Sisters of Niagara (BBBSN) to address the organization's growth challenges, enhance program effectiveness, and ensure long-term sustainability. This plan will focus on a multi-pronged approach encompassing organizational structure, leadership development, program innovation, fundraising, and marketing.
2. Background
Big Brothers Big Sisters of Niagara is a non-profit organization dedicated to supporting at-risk youth in the Niagara region. The organization faces challenges with limited resources, a growing waitlist, and a need to adapt to evolving community needs. Despite their strong commitment to their mission, BBBSN needs to strategically address these challenges to ensure their continued impact.
The main protagonists are:
- Joanne DiPasquale: Executive Director, passionate about BBBSN's mission, but facing resource constraints.
- Board of Directors: Committed to supporting the organization but lacking expertise in strategic planning and fundraising.
- Mentors and mentees: The heart of the organization, benefiting from the program's positive impact.
3. Analysis of the Case Study
The case study highlights several key issues:
- Limited Resources: BBBSN faces a chronic shortage of resources, impacting their ability to serve all waiting youth.
- Program Effectiveness: While the program is impactful, there's a need to measure outcomes and ensure program delivery aligns with evolving community needs.
- Fundraising: BBBSN relies heavily on individual donations and lacks a diversified fundraising strategy.
- Marketing and Outreach: The organization struggles to reach new potential mentors and donors.
- Organizational Structure: The current structure may not be optimal for managing growth and adapting to changing needs.
To analyze these issues, we can apply the following frameworks:
- SWOT Analysis:
- Strengths: Strong community reputation, dedicated staff, impactful program model.
- Weaknesses: Limited resources, growing waitlist, lack of robust data collection.
- Opportunities: Expand partnerships, diversify fundraising, leverage technology.
- Threats: Competition from other youth-serving organizations, economic downturn, changing demographics.
- Porter's Five Forces:
- Threat of new entrants: Moderate, as establishing a similar program requires significant resources.
- Bargaining power of buyers: Low, as beneficiaries are dependent on BBBSN's services.
- Threat of substitutes: Moderate, as other youth-serving organizations offer alternative support.
- Bargaining power of suppliers: Low, as BBBSN relies on volunteers and community partnerships.
- Rivalry among existing competitors: Moderate, as other organizations compete for funding and resources.
- Balanced Scorecard: This framework can be used to develop key performance indicators (KPIs) across four perspectives:
- Financial: Increase revenue, reduce operating costs, improve donor retention.
- Customer: Reduce waitlist, increase mentor satisfaction, improve program outcomes.
- Internal Processes: Streamline operations, enhance data collection, improve program delivery.
- Learning and Growth: Develop staff skills, foster innovation, build organizational capacity.
4. Recommendations
To address the challenges and capitalize on opportunities, BBBSN should implement the following recommendations:
1. Strategic Planning and Organizational Structure:
- Develop a comprehensive strategic plan: This plan should outline BBBSN's vision, mission, goals, and strategies for achieving them. It should include specific objectives, timelines, and resource allocation.
- Re-evaluate organizational structure: Consider a more decentralized structure with program-specific teams to enhance efficiency and accountability.
- Invest in leadership development: Provide training and mentorship opportunities for staff and board members to enhance their skills and knowledge.
2. Program Innovation and Effectiveness:
- Develop data-driven program evaluation: Implement robust data collection and analysis to measure program outcomes and identify areas for improvement.
- Adapt program offerings: Explore new program models to address evolving community needs, such as online mentorship or specialized programs for specific demographics.
- Partner with other organizations: Collaborate with other youth-serving organizations to leverage resources and reach a wider audience.
3. Fundraising and Financial Sustainability:
- Diversify fundraising strategies: Explore corporate sponsorships, foundation grants, and special events to reduce reliance on individual donations.
- Develop a comprehensive donor engagement plan: Implement strategies to cultivate relationships with existing donors and attract new ones.
- Explore innovative fundraising methods: Utilize online platforms and social media to reach a wider audience and engage potential donors.
4. Marketing and Outreach:
- Enhance marketing and communication efforts: Develop a targeted marketing strategy to reach potential mentors and donors.
- Leverage social media and digital platforms: Utilize online channels to share success stories, promote events, and engage with the community.
- Build strong community partnerships: Collaborate with local businesses, schools, and community organizations to raise awareness and recruit volunteers.
5. Basis of Recommendations
These recommendations are based on a thorough analysis of BBBSN's current situation, considering the following factors:
- Core competencies and consistency with mission: The recommendations align with BBBSN's mission to support at-risk youth and build strong relationships.
- External customers and internal clients: The recommendations address the needs of both mentees and mentors, ensuring a positive experience for all stakeholders.
- Competitors: The recommendations consider the competitive landscape and aim to differentiate BBBSN from other youth-serving organizations.
- Attractiveness: The recommendations are expected to lead to increased program impact, improved financial stability, and enhanced organizational efficiency.
6. Conclusion
By implementing these recommendations, BBBSN can overcome its current challenges, achieve sustainable growth, and continue to make a positive impact on the lives of young people in the Niagara region. This strategic plan will enable the organization to adapt to changing circumstances, leverage its strengths, and capitalize on emerging opportunities.
7. Discussion
Other alternatives not selected include:
- Merging with another organization: This could provide access to resources and expertise, but could also compromise BBBSN's identity and autonomy.
- Focusing solely on fundraising: This approach could lead to short-term gains but may not address the underlying organizational challenges.
- Maintaining the status quo: This option would likely lead to continued resource constraints and limited growth potential.
The recommendations are based on the assumption that BBBSN has the commitment and capacity to implement these changes. However, there are risks associated with this plan, such as:
- Resistance to change: Staff and board members may resist changes to the organizational structure or program models.
- Insufficient resources: Implementing the recommendations may require additional funding and resources.
- Unforeseen circumstances: External factors, such as economic downturns or changes in government funding, could impact the organization's success.
8. Next Steps
To implement the recommendations, BBBSN should take the following steps:
- Form a strategic planning committee: This committee should include key stakeholders from the board, staff, and community.
- Develop a detailed implementation plan: This plan should outline specific tasks, timelines, and resource allocation for each recommendation.
- Secure funding: The organization should seek funding from various sources to support the implementation of the plan.
- Monitor progress and make adjustments: Regularly evaluate the progress of the plan and make adjustments as needed.
By following these steps, BBBSN can embark on a journey of sustainable growth, ensuring its continued success in changing the course of young lives in the Niagara region.
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Case Description
Big Brothers Big Sisters of Niagara (BBBSN) was a not-for-profit (NFP) organization that offered mentoring and other programs for children and youth. The organization recruited and deployed volunteers in a variety of positions, including those available through its mentoring program, thrift store, bingo halls, and periodic fundraising events. However, while demand for BBBSN's services was increasing, the number of people willing to volunteer their time was declining. Since BBBSN was a newly amalgamated organization that had combined three Niagara-region Big Brothers Big Sisters (BBBS) agencies over the past two years, the fundraising and events coordinator of BBBSN also had to develop an integrated volunteer recruitment and fundraising program that would create a stronger voice for BBBS in the whole Niagara region.
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