Harvard Case - Anchoring Health Beyond Clinical Care: UMass Memorial Health Care's Anchor Mission Project
"Anchoring Health Beyond Clinical Care: UMass Memorial Health Care's Anchor Mission Project" Harvard business case study is written by Ahmad Al Kasir, Eric Coles, Richard B. Siegrist Jr.. It deals with the challenges in the field of General Management. The case study is 18 page(s) long and it was first published on : Mar 27, 2019
At Fern Fort University, we recommend that UMass Memorial Health Care (UMass Memorial) formalize its Anchor Mission Project into a comprehensive, strategic initiative, integrating it deeply into the organization's core values and operations. This will require a multi-pronged approach, focusing on strategic planning, organizational structure, leadership styles, decision-making processes, and a robust stakeholder engagement strategy.
2. Background
UMass Memorial Health Care, a large academic medical center in Worcester, Massachusetts, has faced the challenge of addressing the health disparities and social determinants of health within its community. Recognizing the limitations of traditional clinical care, they embarked on the Anchor Mission Project, aiming to leverage their resources and influence to create positive social and economic change in the community. This project has involved various initiatives, including addressing food insecurity, promoting workforce development, and supporting affordable housing.
The main protagonists in this case are:
- Dr. Eric Dickson: The CEO of UMass Memorial, who champions the Anchor Mission Project and its potential to improve community health.
- The Anchor Mission Project Team: A dedicated group of individuals working to implement the project's initiatives and measure their impact.
- Community Partners: Local organizations and individuals collaborating with UMass Memorial to address specific social needs.
3. Analysis of the Case Study
The Anchor Mission Project demonstrates a strategic shift towards a more holistic approach to healthcare, recognizing the interconnectedness of health and social factors. This approach aligns with the growing trend of 'value-based care' and the increasing emphasis on social determinants of health.
Using a SWOT analysis framework:
Strengths:
- Strong community presence and reputation: UMass Memorial enjoys a strong presence in the community, providing a platform for impactful interventions.
- Dedicated leadership: Dr. Dickson's commitment to the Anchor Mission Project provides crucial leadership and support.
- Resource availability: As a large healthcare system, UMass Memorial has access to resources, including funding, expertise, and infrastructure.
Weaknesses:
- Limited resources and capacity: Implementing a comprehensive Anchor Mission Project requires significant resources and dedicated staff.
- Potential for conflicting priorities: Balancing the Anchor Mission Project with core clinical operations may pose challenges.
- Measuring impact: Quantifying the impact of social interventions can be complex and require robust data collection and analysis.
Opportunities:
- Expanding partnerships: Collaborating with other community organizations and stakeholders can amplify the project's reach and impact.
- Leveraging technology: Utilizing data analytics and digital tools can enhance program effectiveness and measurement.
- Building a sustainable model: Developing a replicable model for other healthcare organizations can contribute to broader social change.
Threats:
- Funding challenges: Securing sustainable funding for the Anchor Mission Project is crucial for long-term success.
- Lack of community engagement: Engaging and empowering the community is essential to ensure the project's relevance and effectiveness.
- Changing political landscape: Shifts in policy and funding priorities could impact the project's sustainability.
Using Porter's Five Forces framework:
- Threat of new entrants: The Anchor Mission Project is a unique approach, but other healthcare organizations may adopt similar initiatives, increasing competition.
- Bargaining power of buyers: The community benefits directly from the Anchor Mission Project, but their influence on UMass Memorial's strategic decisions may be limited.
- Bargaining power of suppliers: UMass Memorial relies on community partners and organizations for successful implementation.
- Threat of substitute products or services: Other social service organizations may offer similar programs, potentially impacting the project's reach.
- Rivalry among existing competitors: Competition from other healthcare organizations in the region may necessitate a more focused and strategic approach to the Anchor Mission Project.
4. Recommendations
To successfully implement and sustain the Anchor Mission Project, UMass Memorial should consider the following recommendations:
1. Formalize the Anchor Mission Project:
- Develop a strategic plan: Define clear goals, objectives, and key performance indicators (KPIs) for the project, aligning it with UMass Memorial's overall mission and strategic objectives.
- Establish a dedicated team: Create a multidisciplinary team responsible for overseeing the project's implementation, resource allocation, and performance evaluation.
- Secure funding and resources: Develop a sustainable funding model, leveraging grants, partnerships, and internal resources.
2. Foster a Culture of Social Responsibility:
- Integrate the Anchor Mission Project into organizational culture: Embed the project's values and principles into employee training, performance reviews, and communication strategies.
- Empower employees: Encourage employee engagement and participation in the project through volunteer opportunities, mentorship programs, and internal communication channels.
- Recognize and reward social impact: Develop a system to recognize and reward employees who contribute to the Anchor Mission Project's success.
3. Strengthen Stakeholder Engagement:
- Build strong partnerships: Develop collaborative relationships with community organizations, government agencies, and other stakeholders.
- Engage the community: Conduct community needs assessments, solicit feedback, and ensure that project initiatives are responsive to community priorities.
- Establish clear communication channels: Maintain transparent and consistent communication with stakeholders, sharing progress updates and soliciting feedback.
4. Leverage Technology and Data Analytics:
- Utilize data-driven decision making: Collect and analyze data to measure the project's impact, identify areas for improvement, and inform future initiatives.
- Implement technology solutions: Utilize digital tools and platforms to facilitate communication, data management, and program delivery.
- Develop a data-driven evaluation framework: Establish a robust system for evaluating the project's effectiveness and identifying areas for improvement.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The Anchor Mission Project aligns with UMass Memorial's mission to improve the health of the community. By addressing social determinants of health, the project strengthens the organization's core competencies and enhances its reputation as a responsible corporate citizen.
- External customers and internal clients: The project directly benefits external customers (the community) by addressing social needs and improving health outcomes. It also benefits internal clients (employees) by fostering a culture of social responsibility and providing opportunities for professional development.
- Competitors: By embracing a holistic approach to healthcare, UMass Memorial can differentiate itself from competitors and attract patients seeking a more comprehensive and socially responsible healthcare provider.
- Attractiveness ' quantitative measures: While quantifying the impact of social interventions can be challenging, the project can be evaluated based on metrics such as improved health outcomes, reduced healthcare costs, and increased community engagement.
6. Conclusion
The Anchor Mission Project represents a significant opportunity for UMass Memorial to leverage its resources and influence to create positive social and economic change in the community. By formalizing the project, fostering a culture of social responsibility, strengthening stakeholder engagement, and leveraging technology and data analytics, UMass Memorial can transform its Anchor Mission Project into a sustainable and impactful initiative, solidifying its position as a leader in community-based healthcare.
7. Discussion
Alternative Options:
- Limited focus: UMass Memorial could choose to focus on a smaller number of social determinants of health, potentially limiting the project's impact but simplifying implementation.
- External partnerships: Instead of developing internal programs, UMass Memorial could focus on funding and supporting existing community organizations addressing social needs.
Risks and Key Assumptions:
- Funding challenges: Securing sustainable funding for the project is crucial for long-term success.
- Community engagement: Engaging and empowering the community is essential to ensure the project's relevance and effectiveness.
- Measuring impact: Quantifying the impact of social interventions can be complex and require robust data collection and analysis.
8. Next Steps
- Develop a strategic plan: Within the next six months, UMass Memorial should develop a comprehensive strategic plan for the Anchor Mission Project, outlining goals, objectives, KPIs, and resource allocation.
- Establish a dedicated team: Within the next three months, UMass Memorial should create a dedicated team responsible for overseeing the project's implementation.
- Secure funding and resources: Within the next twelve months, UMass Memorial should secure funding and resources to support the project's initiatives.
- Launch pilot programs: Within the next year, UMass Memorial should launch pilot programs to test and refine project initiatives.
- Evaluate and adapt: On an ongoing basis, UMass Memorial should evaluate the project's effectiveness, identify areas for improvement, and adapt its strategies accordingly.
By taking these steps, UMass Memorial can successfully implement and sustain its Anchor Mission Project, creating a lasting impact on the health and well-being of its community.
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Case Description
As the Chief Administrative Officer of UMass Memorial Health Care (UMMHC) and president of UMass Memorial (UMM) Community Hospitals, Douglas Brown had just received unanimous and enthusiastic approval to pursue his "Anchor Mission" project at UMMHC in Worcester, Massachusetts. He was extremely excited by the board's support, but also quite apprehensive about how to make the Anchor Mission a reality. Doug had spearheaded the Anchor Mission from its earliest exploratory efforts. The goal of the health system's Anchor Mission-an idea developed by the Democracy Collaborative, an economic think tank-was to address the social determinants of health in its community beyond the traditional approach of providing excellent clinical care. He had argued that UMMHC had an obligation as the largest employer and economic force in Central Massachusetts to consider the broader development of the community and to address non-clinical factors, like homelessness and social inequality that made people unhealthy. To achieve this goal, UMMHC's Anchor Mission would undertake three types of interventions: local hiring, local sourcing/purchasing, and place-based community investment projects. While the board's enthusiasm was palpable and inspiring, Doug knew that sustaining it would require concrete accomplishments and a positive return on any investments the health system made in the project. The approval was just the first step. Innovation and new ways of thinking would be necessary. The bureaucracy behind a multi-billion-dollar healthcare organization would need to change. Even the doctors and nurses would need to change! He knew that the project had enormous potential but would become even more daunting from here.
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