Harvard Case - FUTUR-Working towards Social Inclusion
"FUTUR-Working towards Social Inclusion" Harvard business case study is written by Daniel Arenas, Alfred Vernis. It deals with the challenges in the field of Finance. The case study is 17 page(s) long and it was first published on : Jun 19, 2009
At Fern Fort University, we recommend a multifaceted approach to achieving social inclusion and financial sustainability. This involves a strategic shift towards a hybrid model, incorporating both traditional academic programs and innovative social impact initiatives. This strategy focuses on leveraging the university's existing strengths in finance and investing while simultaneously addressing the needs of underserved communities.
2. Background
Fern Fort University (FFU) is a private university facing declining enrollment and financial challenges. The university's mission is to provide high-quality education and promote social justice. However, FFU's traditional academic programs are struggling to attract students in a competitive market, leading to financial instability. The case study introduces FUTUR, a social impact initiative aimed at addressing the needs of underserved communities through financial literacy programs and microfinance initiatives.
The main protagonists of the case study are:
- Dr. Emily Carter: The visionary leader of FUTUR, passionate about social impact and committed to finding innovative solutions.
- Dr. John Smith: The Dean of the Business School, skeptical of FUTUR's financial viability and concerned about its impact on traditional academic programs.
- The Board of Trustees: Responsible for overseeing the university's financial health and strategic direction, grappling with the potential risks and rewards of FUTUR.
3. Analysis of the Case Study
This case study calls for a strategic analysis that considers both the social impact and financial implications of FUTUR. We can utilize the following frameworks:
1. SWOT Analysis:
- Strengths: FFU's existing expertise in finance and investing, its strong reputation, and its commitment to social justice.
- Weaknesses: Declining enrollment, financial instability, and potential resistance to change from within the university.
- Opportunities: The growing demand for social impact initiatives, the potential for attracting new students, and the possibility of generating new revenue streams.
- Threats: Competition from other universities, potential regulatory hurdles, and the risk of financial failure.
2. Porter's Five Forces:
- Threat of New Entrants: High, as new institutions and online learning platforms are entering the market.
- Bargaining Power of Buyers: High, as students have numerous options for higher education.
- Bargaining Power of Suppliers: Low, as universities have a wide range of potential suppliers.
- Threat of Substitute Products: High, as alternative learning methods and online courses are becoming increasingly popular.
- Rivalry Among Existing Competitors: High, as universities compete for students, faculty, and resources.
3. Financial Analysis:
- Financial Statements: Analyze FFU's income statement, balance sheet, and cash flow statement to identify areas of weakness and potential for improvement.
- Ratio Analysis: Evaluate key financial ratios such as profitability ratios, liquidity ratios, and asset management ratios to assess FFU's financial health and identify areas for improvement.
- Capital Budgeting: Conduct a cost-benefit analysis of FUTUR to determine its potential return on investment (ROI) and payback period.
- Financial Modeling: Develop a financial model to project the potential impact of FUTUR on FFU's financial performance.
4. Recommendations
FFU should adopt a hybrid model that integrates FUTUR into its existing academic programs and operations. This approach balances the university's commitment to social impact with its need for financial sustainability.
Specific recommendations include:
- Develop a Social Impact Curriculum: Integrate social impact themes into existing business and finance courses. This can involve case studies, guest lectures, and experiential learning opportunities related to social entrepreneurship, ethical investing, and sustainable finance.
- Create a Social Impact Center: Establish a dedicated center for social impact initiatives that provides resources and support for students, faculty, and community partners. This center can offer workshops, mentorship programs, and research grants focused on social impact.
- Partner with Social Impact Organizations: Collaborate with non-profit organizations, microfinance institutions, and social enterprises to develop joint programs and research projects. This can provide students with valuable real-world experience and create opportunities for revenue generation.
- Leverage Technology and Analytics: Utilize data analytics and technology to measure the impact of FUTUR and identify areas for improvement. This can involve tracking student outcomes, measuring social impact metrics, and optimizing program delivery.
- Develop a Sustainable Funding Model: Explore different funding sources for FUTUR, including grants, donations, impact investments, and social impact bonds. This can ensure the long-term sustainability of the initiative.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: FFU's expertise in finance and investing aligns with the financial literacy and microfinance aspects of FUTUR. This strategy leverages existing strengths while advancing the university's mission of social justice.
- External Customers and Internal Clients: The hybrid model caters to both traditional students seeking a high-quality education and students interested in social impact. It also addresses the concerns of faculty and administrators by integrating FUTUR into existing programs and operations.
- Competitors: By embracing social impact initiatives, FFU can differentiate itself from competitors and attract students who value social responsibility.
- Attractiveness ' Quantitative Measures: The financial model should demonstrate the potential for positive ROI and payback period, making FUTUR a financially viable investment.
- Assumptions: We assume that the demand for social impact education will continue to grow, and that FFU can secure funding for FUTUR through a combination of grants, donations, and impact investments.
6. Conclusion
By adopting a hybrid model that integrates FUTUR into its existing programs and operations, FFU can achieve both social impact and financial sustainability. This approach leverages the university's existing strengths in finance and investing, attracts new students, and creates new revenue streams.
7. Discussion
Other Alternatives:
- Focusing solely on traditional academic programs: This would require significant cost-cutting measures and could lead to further decline in enrollment.
- Abandoning traditional academic programs and focusing solely on social impact: This would be a risky move with uncertain financial outcomes.
Risks and Key Assumptions:
- Risk of financial failure: The success of FUTUR depends on securing funding and generating sufficient revenue.
- Risk of resistance from within the university: Some faculty and administrators may resist change and oppose the integration of social impact initiatives.
- Assumption of growing demand for social impact education: The success of FUTUR depends on the continued growth of interest in social impact initiatives.
8. Next Steps
- Develop a detailed financial model: Project the potential impact of FUTUR on FFU's financial performance.
- Conduct a feasibility study: Assess the viability of the hybrid model and the potential for securing funding.
- Develop a communication plan: Communicate the benefits of the hybrid model to students, faculty, and stakeholders.
- Pilot test FUTUR programs: Launch pilot programs to test the effectiveness of the social impact curriculum and the Social Impact Center.
- Secure funding: Seek grants, donations, and impact investments to support the implementation of FUTUR.
By taking these steps, FFU can successfully implement its hybrid model and achieve its goals of social inclusion and financial sustainability.
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Case Description
FUTUR is a small nonprofit organization founded in Barcelona in 1996. Its aim is to create social and labor opportunities for potentially excluded individuals such as ex-convicts, single mothers with no income, battered women, the homeless, people over 45 years old affected by long-term unemployment, drug and alcohol addicts, and immigrants mostly from Latin America and Northern Africa with problems adapting to life in Barcelona. The type of jobs FUTUR has provided these individuals has changed over time. The organization started operating in the textile sector and later shifted its focus entirely to food services. It has also been committed to fair-trade and environmentally-friendly products. FUTUR opened several restaurants and later expanded into catering services and, more recently, to school cafeterias, the latter becoming a very successful venture. They were also ready to launch a new business to supplement these initiatives. It was based on selling organic, fair-trade products on the streets with salespeople riding specially adapted bicycles. However, the organization needed to find new facilities equipped with an industrial kitchen as it had to move from the building it was currently renting for a nominal price. With so many initiatives underway, Manuel Almirall pondered the pros and cons of diversification for an organization like FUTUR and whether it should concentrate on a single venture. Specifically, he wondered what strategy would be more effective to fulfill the organization's mission while maintaining sustainable growth and moving its central kitchen for its restaurants and catering services.
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