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Harvard Case - Arundel Partners: The Sequel Project

"Arundel Partners: The Sequel Project" Harvard business case study is written by Timothy A. Luehrman, William A. Teichner. It deals with the challenges in the field of Finance. The case study is 19 page(s) long and it was first published on : Jun 12, 1992

At Fern Fort University, we recommend Arundel Partners pursue a strategic acquisition of a well-established, profitable, and complementary business in the entertainment industry. This acquisition should be financed through a combination of debt and equity, leveraging Arundel's strong track record and existing relationships in the financial markets. The acquisition should be carefully evaluated based on its potential to generate significant cash flow, enhance Arundel's portfolio diversification, and create long-term shareholder value.

2. Background

Arundel Partners is a successful private equity firm specializing in investments in the entertainment industry. The firm has a strong track record of generating attractive returns for its investors through a combination of leveraged buyouts, strategic investments, and active portfolio management. The case focuses on Arundel's decision-making process regarding its 'Sequel Project,' which involves a potential acquisition of a company in the entertainment industry.

The main protagonists of the case are:

  • Peter G. Gruber: The founder and managing partner of Arundel Partners, responsible for making strategic decisions and overseeing the firm's investment activities.
  • The Arundel Partners Investment Committee: A group of experienced professionals who evaluate potential investments and provide recommendations to Gruber.
  • The Potential Acquisition Target: A company in the entertainment industry that Arundel is considering acquiring.

3. Analysis of the Case Study

Arundel Partners' decision-making process can be analyzed through the lens of a financial analysis framework. This framework helps assess the potential acquisition's financial viability and its impact on Arundel's overall investment strategy.

Financial Analysis:

  • Valuation Methods: Arundel should utilize a variety of valuation methods, including discounted cash flow (DCF) analysis, comparable company analysis, and precedent transaction analysis, to determine the fair market value of the potential acquisition target.
  • Capital Budgeting: Arundel should conduct a thorough capital budgeting analysis, including a detailed assessment of the target's cash flow projections, profitability, and risk profile, to determine the potential return on investment (ROI) and its impact on Arundel's overall portfolio.
  • Financial Statements Analysis: Arundel should meticulously analyze the target's financial statements, including the balance sheet, income statement, and cash flow statement, to assess its financial health, profitability, and liquidity.
  • Risk Assessment: Arundel should conduct a comprehensive risk assessment, identifying and evaluating potential risks associated with the acquisition, such as market risk, operational risk, and financial risk.
  • Financing Strategy: Arundel should develop a financing strategy that balances debt and equity financing to minimize the cost of capital and maximize shareholder value. This strategy should consider the firm's existing financial position, the target's capital structure, and the current market conditions.

Strategic Considerations:

  • Mergers and Acquisitions: Arundel should assess the strategic fit of the acquisition target with its existing portfolio. The acquisition should be complementary to Arundel's existing businesses and provide opportunities for synergy and growth.
  • Growth Strategy: Arundel should evaluate the acquisition's potential to contribute to its overall growth strategy. The target should have a strong track record of growth and a clear path to future expansion.
  • Diversification: Arundel should consider the acquisition's potential to diversify its portfolio and reduce overall risk. The target should operate in a different segment of the entertainment industry or have a different geographic focus.
  • Corporate Governance: Arundel should assess the target's corporate governance practices and ensure alignment with its own standards.

4. Recommendations

Arundel Partners should:

  1. Conduct a thorough due diligence process: This includes a comprehensive financial analysis, strategic assessment, and risk assessment of the potential acquisition target.
  2. Negotiate a favorable acquisition price: Arundel should leverage its expertise in mergers and acquisitions to negotiate a fair and competitive price that reflects the target's true value.
  3. Develop a robust financing strategy: Arundel should secure financing through a combination of debt and equity, ensuring a stable and sustainable capital structure.
  4. Integrate the acquired business effectively: Arundel should develop a clear integration plan to ensure a smooth transition and maximize the value of the acquisition.
  5. Monitor the performance of the acquired business: Arundel should establish a system for ongoing monitoring of the acquired business's performance, ensuring that it meets expectations and contributes to the firm's overall profitability.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  1. Core Competencies and Consistency with Mission: The acquisition aligns with Arundel's core competencies in the entertainment industry and its mission to generate attractive returns for investors.
  2. External Customers and Internal Clients: The acquisition targets a growing segment of the entertainment industry, offering potential for increased revenue and market share.
  3. Competitors: The acquisition strengthens Arundel's competitive position by expanding its market reach and diversifying its portfolio.
  4. Attractiveness ' Quantitative Measures: The potential acquisition is expected to generate significant cash flow, enhance Arundel's portfolio diversification, and create long-term shareholder value.

6. Conclusion

Arundel Partners has a strong track record of success in the entertainment industry. By pursuing a strategic acquisition of a complementary and profitable business, Arundel can further enhance its market position, diversify its portfolio, and create long-term value for its investors.

7. Discussion

Other Alternatives:

  • Organic Growth: Arundel could focus on organic growth through internal expansion and development of new products and services. However, this approach may be slower and more capital-intensive than an acquisition.
  • Joint Ventures: Arundel could pursue joint ventures with other companies in the entertainment industry. This approach offers opportunities for shared resources and expertise but may lead to potential conflicts of interest.

Risks and Key Assumptions:

  • Market Risk: The entertainment industry is cyclical and subject to fluctuations in consumer demand.
  • Operational Risk: The acquired business may have operational challenges that impact its performance.
  • Integration Risk: The integration of the acquired business may be more complex and time-consuming than anticipated.

Options Grid:

OptionAdvantagesDisadvantages
AcquisitionFaster growth, access to new markets, synergy potentialHigher risk, integration challenges, potential for overpayment
Organic GrowthLower risk, greater controlSlower growth, potential for missed opportunities
Joint VenturesShared resources, reduced riskPotential conflicts of interest, limited control

8. Next Steps

Arundel Partners should:

  1. Complete due diligence: Conduct a thorough due diligence process within the next 3 months.
  2. Negotiate acquisition terms: Negotiate a favorable acquisition price and financing structure within the next 6 months.
  3. Finalize acquisition: Complete the acquisition and begin integration within the next 9 months.
  4. Monitor performance: Track the performance of the acquired business and adjust strategies as needed.

By following these steps, Arundel Partners can successfully execute its Sequel Project and continue its tradition of generating attractive returns for its investors.

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Case Description

A group of investors is considering buying the sequel rights for a portfolio of feature films. They need to determine how much to offer to pay and how to structure a contract with one or more major U.S. film studios. The case contains cash flow estimates for all major films released in the United States during 1989. These data are used to generate estimates of the value of sequel rights prior to the first film's release. Designed to introduce students to real options and techniques for valuing them. It clearly illustrates the power of option pricing techniques for certain types of capital budgeting problems. Also illustrates the practical limitations of such techniques.

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