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Harvard Case - Excalibur Construction or the Dilemma of the Young Go-Getter

"Excalibur Construction or the Dilemma of the Young Go-Getter" Harvard business case study is written by Joseph Facal. It deals with the challenges in the field of Business Ethics. The case study is 6 page(s) long and it was first published on : Sep 1, 2015

At Fern Fort University, we recommend that Excalibur Construction, under the leadership of Sarah, embark on a comprehensive transformation journey, prioritizing ethical leadership, transparency, and sustainable business practices. This includes a robust code of conduct, enhanced corporate governance, and a commitment to stakeholder engagement. This transformation will not only address the current ethical dilemma but also position Excalibur for long-term success in a rapidly evolving business landscape.

2. Background

Excalibur Construction, a family-owned business, faces a critical juncture as Sarah, the young and ambitious daughter of the founder, takes the reins. The company's success is built on a strong reputation for quality and reliability, but Sarah's ambition clashes with the established, albeit ethically questionable, practices of the past. She is confronted with a dilemma: continue the company's lucrative but ethically ambiguous practices or risk alienating key stakeholders by pursuing a more ethical and sustainable path. The case study highlights the complex interplay of family dynamics, business ethics, and the need for responsible leadership in a rapidly changing world.

3. Analysis of the Case Study

This case study is a compelling illustration of the challenges faced by family businesses navigating ethical dilemmas. Sarah's decision-making is influenced by several factors:

1. Family Dynamics: The legacy of the company and the expectations of her father, John, weigh heavily on Sarah. John's business practices, though profitable, are ethically questionable, creating a conflict between Sarah's personal values and the need to maintain the family business.

2. Ethical Leadership: Sarah's desire to uphold ethical standards and her commitment to corporate social responsibility are at odds with the company's current practices. This conflict highlights the importance of ethical leadership in shaping an organization's culture and values.

3. Stakeholder Theory: Sarah recognizes the importance of considering the interests of various stakeholders, including employees, customers, suppliers, and the community. Her decision to pursue a more ethical path reflects her understanding of the interconnectedness of business and society.

4. Corporate Governance: Excalibur's existing governance structure lacks transparency and accountability, contributing to the ethical challenges. Sarah's commitment to change necessitates a robust governance framework that prioritizes ethical decision-making, risk management, and stakeholder engagement.

5. Sustainability: The case study implicitly raises the issue of environmental sustainability. Sarah's desire to implement green business practices aligns with the growing demand for environmentally responsible construction practices.

4. Recommendations

To address the ethical dilemma and position Excalibur for long-term success, Sarah should implement the following recommendations:

1. Develop a Comprehensive Code of Conduct: A clear and concise code of conduct should be established, outlining ethical principles and expectations for all employees. This code should address issues such as conflicts of interest, bribery, fraud, and environmental sustainability.

2. Enhance Corporate Governance: Implement a robust corporate governance framework that includes:* Independent Board of Directors: Establish an independent board with diverse expertise and a commitment to ethical conduct.* Ethics Committee: Create an ethics committee to provide guidance and oversight on ethical issues.* Whistleblower Protection: Implement a robust whistleblower protection policy to encourage reporting of unethical behavior.

3. Embrace Transparency and Accountability: Promote transparency in all business dealings, including financial reporting, procurement processes, and environmental practices. Regular audits and independent reviews should be conducted to ensure compliance with ethical standards.

4. Foster Ethical Leadership: Sarah should lead by example, demonstrating a commitment to ethical conduct and fostering a culture of integrity throughout the organization. Leadership development programs should emphasize ethical decision-making and responsible leadership.

5. Engage Stakeholders: Establish a robust stakeholder engagement process to gather feedback, address concerns, and build trust. This includes regular communication with employees, customers, suppliers, and the community.

6. Embrace Sustainability: Integrate environmental sustainability into all aspects of the business, including procurement, construction practices, and waste management. This will enhance the company's reputation and contribute to a more sustainable future.

7. Embrace Technology and Analytics: Utilize technology and data analytics to improve operational efficiency, track environmental performance, and enhance transparency.

5. Basis of Recommendations

These recommendations are based on the following principles:

1. Core Competencies and Consistency with Mission: The recommendations align with Excalibur's core competencies in construction and its commitment to quality and reliability. By embracing ethical practices and sustainability, Excalibur can strengthen its brand and attract customers who value these principles.

2. External Customers and Internal Clients: The recommendations address the needs of both external customers and internal clients. Ethical practices build trust with customers, while a strong code of conduct and transparent governance create a positive and supportive work environment for employees.

3. Competitors: By embracing ethical and sustainable practices, Excalibur can differentiate itself from competitors and attract customers who are increasingly demanding these values.

4. Attractiveness: The recommendations are expected to enhance the company's long-term attractiveness to investors, customers, and employees. A strong ethical reputation and a commitment to sustainability are increasingly important factors in investment decisions and talent acquisition.

5. Assumptions: The recommendations assume that Sarah is committed to leading the company in a more ethical and sustainable direction. They also assume that the company has the resources and capacity to implement these changes.

6. Conclusion

By embracing ethical leadership, transparency, and sustainable business practices, Excalibur Construction can navigate the current ethical dilemma and position itself for long-term success. This transformation will not only address the concerns raised by Sarah but also enhance the company's reputation, attract new customers, and create a more positive and sustainable future for all stakeholders.

7. Discussion

Alternatives:

  • Maintaining the Status Quo: Continuing with the current practices, despite their ethical implications, could lead to short-term profits but ultimately damage the company's reputation and alienate stakeholders.
  • Partial Change: Implementing some ethical reforms without a comprehensive approach may not be sufficient to address the underlying issues and could create confusion and inconsistency.

Risks:

  • Resistance to Change: Implementing these changes may face resistance from some employees and stakeholders who are accustomed to the old ways of doing business.
  • Financial Impact: Implementing ethical and sustainable practices may require additional investments and could impact short-term profitability.

Key Assumptions:

  • Sarah's commitment to ethical leadership and sustainable practices.
  • The company's ability to implement the recommended changes effectively.
  • The willingness of stakeholders to support the transformation.

8. Next Steps

To implement the recommendations, Sarah should:

  • Form a Task Force: Assemble a task force to develop and implement the code of conduct, governance framework, and stakeholder engagement plan.
  • Communicate the Vision: Clearly communicate the vision for a more ethical and sustainable Excalibur Construction to all stakeholders.
  • Pilot Programs: Implement pilot programs to test and refine the new practices before full-scale implementation.
  • Monitor and Evaluate: Regularly monitor and evaluate the impact of the changes and make adjustments as needed.

By taking these steps, Excalibur Construction can embark on a journey of transformation that will not only address the current ethical dilemma but also position the company for a brighter and more sustainable future.

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Case Description

A young engineer at a major Quebec construction company realizes that, over time, he has placed himself in a tricky legal and ethical position: at the request of his immediate superior, a man he respects and to whom he feels indebted, he has repeatedly falsified cost estimates for the public works projects his company is bidding on. The young man thinks about what he should do and the potential impact of his decision on his career and loved ones.

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