Harvard Case - Year Up
"Year Up" Harvard business case study is written by Ed Marram, Jesseca Timmons. It deals with the challenges in the field of Entrepreneurship. The case study is 22 page(s) long and it was first published on : May 1, 2017
At Fern Fort University, we recommend Year Up adopt a hybrid growth strategy focused on expanding its reach while maintaining its core mission of providing skills development and career pathways for young adults from underserved communities. This strategy should involve a combination of:
- Geographic expansion: Expanding into new cities with high concentrations of potential participants and strong corporate partnerships.
- Program diversification: Developing new program offerings, such as specialized tracks in high-demand fields like cybersecurity or data analytics, to meet evolving industry needs.
- Strategic partnerships: Collaborating with corporations, foundations, and government agencies to secure funding, access talent pools, and enhance program impact.
- Technology adoption: Leveraging technology to scale program delivery, enhance student engagement, and improve data-driven decision-making.
2. Background
Year Up is a non-profit organization that aims to close the opportunity gap by providing young adults from underserved communities with the skills, experience, and support they need to succeed in the modern workforce. The organization offers a one-year intensive program that combines professional skills training, corporate internships, and career support services.
The case study focuses on Year Up?s growth trajectory, highlighting its successful expansion from a single location in Boston to a national network with programs in multiple cities. However, the organization faces challenges in maintaining its impact while scaling its operations, including:
- Funding: Securing sufficient funding to support program expansion and maintain high-quality program delivery.
- Program quality: Ensuring consistent program quality across multiple locations and adapting to evolving industry demands.
- Impact measurement: Demonstrating the long-term impact of the program on participants? lives and careers.
3. Analysis of the Case Study
Strategic Framework: Year Up?s growth strategy can be analyzed using the Porter?s Five Forces framework:
- Threat of New Entrants: The non-profit sector is relatively competitive, but Year Up?s established brand, strong partnerships, and proven track record create a barrier to entry for new organizations.
- Bargaining Power of Suppliers: Year Up depends on corporate partners for internships and funding. However, the organization?s strong reputation and the value it provides to corporations give it some leverage in negotiations.
- Bargaining Power of Buyers: Year Up?s target audience is young adults seeking career opportunities. The organization?s focus on high-quality training and career support services makes it attractive to these individuals.
- Threat of Substitute Products: Year Up faces competition from other workforce development programs, but its unique combination of skills training, internships, and career support services differentiates it from competitors.
- Rivalry Among Existing Competitors: The non-profit sector is characterized by collaboration and cooperation. Year Up can leverage its network of partners to strengthen its position and work together to address shared challenges.
Financial Analysis: Year Up?s financial sustainability depends on a diversified funding model that includes grants, corporate sponsorships, and program fees. The organization needs to carefully manage its expenses to ensure financial viability while investing in program quality and expansion.
Marketing Analysis: Year Up?s marketing strategy should focus on building brand awareness, attracting potential participants, and engaging corporate partners. The organization can leverage social media, digital marketing, and public relations to reach its target audience.
Operational Analysis: Year Up?s operational efficiency is crucial for scaling its program delivery. The organization needs to develop standardized processes, leverage technology, and invest in staff training to ensure consistent program quality across locations.
4. Recommendations
1. Geographic Expansion:
- Target Cities: Identify cities with high concentrations of potential participants, strong corporate partnerships, and a supportive policy environment.
- Phased Approach: Implement a phased approach to expansion, starting with pilot programs in new locations before committing to full-scale operations.
- Local Partnerships: Develop strong partnerships with local organizations, including community colleges, workforce development agencies, and non-profit organizations, to leverage existing networks and resources.
2. Program Diversification:
- Industry Trends: Identify high-demand fields, such as cybersecurity, data analytics, and healthcare technology, and develop specialized program tracks to meet evolving industry needs.
- Employer Feedback: Gather feedback from corporate partners to understand their hiring needs and tailor program offerings accordingly.
- Flexible Learning: Explore flexible learning options, such as online courses and blended learning models, to cater to the diverse needs of potential participants.
3. Strategic Partnerships:
- Corporate Partnerships: Develop strategic partnerships with corporations to secure funding, access talent pools, and provide internship opportunities for participants.
- Foundation Grants: Seek funding from foundations that support workforce development, education, and social justice initiatives.
- Government Grants: Apply for government grants that support job training, economic development, and community revitalization.
4. Technology Adoption:
- Learning Management System: Implement a learning management system (LMS) to deliver online courses, track student progress, and facilitate communication between instructors and students.
- Data Analytics: Leverage data analytics to track program outcomes, identify areas for improvement, and inform decision-making.
- Mobile Applications: Develop a mobile application to provide students with access to program resources, connect them with mentors, and facilitate communication with staff.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies: Year Up?s core competencies include providing skills training, connecting participants with corporate internships, and offering career support services. These recommendations build on these competencies by expanding program offerings, leveraging technology, and fostering strategic partnerships.
- External Customers: Year Up?s external customers are young adults seeking career opportunities and corporations seeking skilled talent. The recommendations aim to attract a wider pool of participants and meet the evolving needs of corporate partners.
- Competitors: Year Up faces competition from other workforce development programs. The recommendations aim to differentiate the organization by offering specialized program tracks, leveraging technology, and building strategic partnerships.
- Attractiveness: The recommendations are expected to increase program enrollment, expand corporate partnerships, and enhance program impact. The organization can track these metrics to assess the effectiveness of its growth strategy.
6. Conclusion
Year Up has a proven track record of success in providing skills development and career pathways for young adults from underserved communities. By adopting a hybrid growth strategy that combines geographic expansion, program diversification, strategic partnerships, and technology adoption, Year Up can continue to expand its reach while maintaining its core mission and achieving its long-term goals.
7. Discussion
Alternatives:
- Focusing solely on geographic expansion: This approach could lead to a decline in program quality and impact if the organization does not invest in supporting its growth.
- Developing new program offerings without expanding geographically: This approach could limit the organization?s reach and impact.
- Reliance on traditional funding sources: This approach could limit the organization?s ability to scale its operations and meet its financial needs.
Risks:
- Maintaining program quality: Expanding geographically and diversifying program offerings could lead to a decline in program quality if the organization does not invest in staff training and quality control.
- Funding challenges: Securing sufficient funding to support program expansion and maintain high-quality program delivery can be challenging.
- Adapting to changing industry demands: The organization needs to stay abreast of evolving industry needs and adapt its program offerings accordingly.
Key Assumptions:
- Continued demand for Year Up?s program: The organization assumes that there will be continued demand for its program from both participants and corporate partners.
- Availability of funding: The organization assumes that it will be able to secure sufficient funding to support its growth strategy.
- Ability to maintain program quality: The organization assumes that it will be able to maintain program quality while expanding geographically and diversifying program offerings.
8. Next Steps
- Develop a detailed growth plan: This plan should outline the organization?s goals, strategies, and timelines for expansion.
- Conduct market research: Identify potential target cities and assess the demand for Year Up?s program in these locations.
- Pilot new program offerings: Develop and pilot new program tracks in high-demand fields.
- Build strategic partnerships: Develop relationships with corporations, foundations, and government agencies to secure funding and support.
- Invest in technology: Implement a learning management system, data analytics tools, and a mobile application to enhance program delivery and impact.
By taking these steps, Year Up can position itself for sustainable growth while continuing to make a positive impact on the lives of young adults from underserved communities.
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Case Description
Gerald Chertavian, an HBS graduate and successful tech entrepreneur, founded Year Up in 2000. He sought to provide opportunity via education and job training to disaffected American youth, focusing on young people in urban areas. In 10 years, he built the company from one site with 22 students to 10 sites, successfully training 1,300 students a year. However, after three years of high unemployment in the United States, Chertavian became concerned about the growing opportunity gap and wondered whether Year Up would ever make enough of an impact. In 2011, he and his board wrestled with the question of how to address this issue, and they weighed the fate of the small but highly successful Year Up program. Chertavian and his team were considering options for scale and how to maintain the organization's model.
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