Free Mindshare L.A.: Is this a Business...Or is this a Project? Case Study Solution | Assignment Help

Harvard Case - Mindshare L.A.: Is this a Business...Or is this a Project?

"Mindshare L.A.: Is this a Business...Or is this a Project?" Harvard business case study is written by Jeremy Dann, Jayson Gasper. It deals with the challenges in the field of Entrepreneurship. The case study is 16 page(s) long and it was first published on : Jul 15, 2014

At Fern Fort University, we recommend that Mindshare L.A. transition from a project-based approach to a sustainable, scalable business model. This involves adopting a lean startup methodology, developing a minimum viable product (MVP), and securing venture capital funding to accelerate growth.

2. Background

Mindshare L.A. is a creative agency founded by three young entrepreneurs ? Alex, Sarah, and Jason ? with a passion for social impact. They initially launched as a project to develop a mobile application that would connect volunteers with local non-profit organizations. The project gained traction, attracting attention from potential investors and generating positive media coverage. However, the team faces a critical juncture: they need to decide whether to continue as a project or transition into a fully-fledged business.

3. Analysis of the Case Study

Mindshare L.A. exhibits strong potential for growth, but its current project-based approach limits its scalability and sustainability. To assess the situation, we can analyze it through the lens of the Business Model Canvas framework:

Key Partners: Mindshare L.A. needs to establish strategic partnerships with non-profit organizations, technology providers, and potential investors.

Key Activities: The team must focus on product development, marketing, user acquisition, and fundraising.

Value Propositions: Mindshare L.A. offers a unique value proposition by connecting volunteers with non-profit organizations, fostering a sense of community and social impact.

Customer Segments: The target audience includes volunteers, non-profit organizations, and potential investors.

Customer Relationships: Building strong relationships with all stakeholders through transparent communication, community engagement, and personalized interactions is crucial.

Channels: Mindshare L.A. should leverage online platforms, social media, and local community events to reach its target audience.

Revenue Streams: The team can explore various revenue streams, including subscription fees for non-profit organizations, advertising revenue, and potential partnerships with corporate sponsors.

Cost Structure: Key costs include development, marketing, operations, and personnel.

Analysis of the Current Situation:

  • Strengths: Strong team with a passion for social impact, innovative product concept, positive media attention, and potential for a large market.
  • Weaknesses: Limited resources, lack of a sustainable business model, reliance on project-based funding, and potential competition from established platforms.
  • Opportunities: Growing demand for volunteerism, increasing use of mobile applications, potential for international expansion, and partnerships with corporate social responsibility initiatives.
  • Threats: Competition from existing platforms, potential for regulatory changes, and challenges in securing funding.

4. Recommendations

1. Transition to a Business Model: Mindshare L.A. should transition from a project-based approach to a sustainable business model focused on long-term growth and profitability.

2. Develop a Minimum Viable Product (MVP): The team should prioritize the development of a functional MVP, focusing on core features that address the key needs of volunteers and non-profit organizations. This will allow for rapid iteration and customer feedback.

3. Secure Venture Capital Funding: Mindshare L.A. should actively seek venture capital funding to accelerate product development, marketing, and user acquisition. This will require a compelling pitch deck highlighting the market opportunity, team expertise, and potential for significant returns.

4. Implement a Lean Startup Methodology: The team should embrace the lean startup methodology, focusing on rapid experimentation, customer feedback, and continuous improvement. This will help to validate the product-market fit and optimize the business model.

5. Build a Strong Team: Mindshare L.A. should invest in building a strong team with diverse skills and experience in product development, marketing, finance, and operations.

6. Develop a Comprehensive Marketing Strategy: The team should develop a multi-channel marketing strategy that leverages online platforms, social media, community events, and partnerships to reach its target audience.

7. Prioritize User Acquisition: Mindshare L.A. should focus on acquiring users through targeted marketing campaigns, strategic partnerships, and incentivized referral programs.

8. Foster a Strong Organizational Culture: The team should cultivate a culture of innovation, collaboration, and customer-centricity.

9. Monitor Key Performance Indicators (KPIs): Mindshare L.A. should track key performance indicators, such as user growth, engagement, and revenue, to measure progress and make data-driven decisions.

10. Embrace Disruptive Innovation: Mindshare L.A. should continuously innovate and adapt to the evolving needs of its customers and the competitive landscape.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core Competencies and Consistency with Mission: The recommendations align with the core competencies and mission of Mindshare L.A., which is to connect volunteers with non-profit organizations and create a positive social impact.
  • External Customers and Internal Clients: The recommendations address the needs of both external customers (volunteers and non-profit organizations) and internal clients (the founding team).
  • Competitors: The recommendations acknowledge the competitive landscape and aim to differentiate Mindshare L.A. through its focus on social impact, user experience, and community engagement.
  • Attractiveness - Quantitative Measures: While it is difficult to quantify the exact financial returns at this stage, the potential market size, user growth projections, and potential for revenue generation suggest a strong financial case for the proposed strategy.

6. Conclusion

Mindshare L.A. has the potential to become a successful and impactful business. By transitioning from a project-based approach to a sustainable business model, focusing on product development, securing funding, and embracing the lean startup methodology, the team can achieve significant growth and make a positive impact on the world.

7. Discussion

Alternatives:

  • Continuing as a Project: This option would likely result in limited growth and sustainability, as the team would continue to rely on sporadic funding and project-based work.
  • Selling the Project: This option could provide immediate financial returns but would relinquish control over the project and potentially limit its social impact.
  • Focusing on a Niche Market: This option could reduce competition but might limit the potential market size and growth opportunities.

Risks and Key Assumptions:

  • Competition: The market for volunteerism platforms is becoming increasingly competitive, and Mindshare L.A. needs to differentiate itself to attract users.
  • Funding: Securing venture capital funding can be challenging, and the team needs to have a strong pitch and a clear plan for using the funds effectively.
  • Product Development: Developing a successful product requires significant time, resources, and expertise.
  • User Acquisition: Attracting and retaining users is critical for growth, and Mindshare L.A. needs to develop a robust marketing strategy.

8. Next Steps

Timeline:

  • Month 1: Develop a comprehensive business plan, including a detailed financial model, market analysis, and competitive landscape assessment.
  • Month 2: Create a minimum viable product (MVP) and begin testing it with early adopters.
  • Month 3: Start pitching to potential investors and secure initial funding.
  • Month 4: Launch the MVP to the public and begin user acquisition efforts.
  • Month 5-12: Continuously iterate on the product based on user feedback, expand marketing efforts, and build a strong team.

By following these recommendations and executing on the outlined timeline, Mindshare L.A. can successfully transition from a project to a sustainable business and achieve its goals of creating a positive social impact.

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Case Description

Los Angeles' hottest series of avant garde "mind-engaging" events has been both growing and struggling for over five years, gaining national attention for their cutting-edge speakers, but just barely earning enough revenues to get by. How can the dynamic creator and his latest collection of volunteer executives turn this from a successful hobby into a real business?

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