Harvard Case - Tenmou, the Angel Investment Group in Bahrain
"Tenmou, the Angel Investment Group in Bahrain" Harvard business case study is written by Daniel J. Isenberg. It deals with the challenges in the field of Entrepreneurship. The case study is 16 page(s) long and it was first published on : Oct 1, 2014
At Fern Fort University, we recommend that Tenmou, the Angel Investment Group in Bahrain, adopt a three-pronged strategy focused on: (1) Strengthening its ecosystem, (2) Enhancing its investment process, and (3) Building a strong brand and reputation. This approach will enable Tenmou to solidify its position as a leading angel investment group in Bahrain, attract top-tier entrepreneurs, and drive sustainable growth within the Bahraini startup ecosystem.
2. Background
Tenmou is a non-profit organization established in 2014 to foster entrepreneurship and innovation in Bahrain. It operates as an angel investment group, connecting entrepreneurs and founders with angel investors to provide funding and support for startups. The case study highlights Tenmou?s challenges in attracting both quality entrepreneurs and investors, leading to a limited number of successful investments.
The main protagonists of the case study are:
- Dr. Khalid Al Rumaihi: The CEO of Tenmou, responsible for the organization?s strategic direction.
- Tenmou?s Board of Directors: Responsible for overseeing the organization?s operations and decision-making.
- Angel Investors: Individuals providing funding to startups.
- Entrepreneurs and Founders: Seeking funding and support for their ventures.
3. Analysis of the Case Study
Tenmou faces several challenges, which can be analyzed through the lens of entrepreneurial ecosystems, venture capital, and angel investing.
a) Entrepreneurial Ecosystem:
- Limited Startup Culture: Bahrain?s startup ecosystem is still in its nascent stage, lacking the robust infrastructure and support systems found in more mature ecosystems. This limits the pool of high-quality startups and entrepreneurs Tenmou can attract.
- Lack of Awareness: There is a need to increase awareness of Tenmou?s services among both potential entrepreneurs and investors.
- Limited Access to Funding: Beyond angel investment, entrepreneurs require access to a wider range of financing options, including venture capital, crowdfunding, and incubators/accelerators.
b) Venture Capital and Angel Investing:
- Investor Risk Aversion: Many investors in Bahrain are risk-averse, hesitant to invest in early-stage startups.
- Lack of Investment Expertise: There is a need to develop a pool of angel investors with experience and expertise in evaluating and supporting startups.
- Limited Deal Flow: Tenmou faces challenges in sourcing high-quality investment opportunities due to the limited pool of startups in Bahrain.
c) Tenmou?s Internal Challenges:
- Limited Resources: Tenmou operates with limited staff and resources, hindering its ability to effectively support startups and attract investors.
- Lack of Data and Analytics: Tenmou lacks a robust system for tracking and analyzing investment performance, hindering its ability to identify successful investment strategies and measure impact.
4. Recommendations
Tenmou should implement the following three-pronged strategy to address its challenges:
1. Strengthening the Ecosystem:
- Establish a Startup Incubator/Accelerator: This would provide mentorship, training, and access to resources for early-stage startups, fostering a more robust entrepreneurial ecosystem.
- Develop a Comprehensive Funding Ecosystem: Partner with other organizations to create a multi-layered funding ecosystem, including venture capital funds, crowdfunding platforms, and government grants.
- Promote Entrepreneurship Education: Partner with educational institutions to integrate entrepreneurship education into the curriculum, fostering a culture of innovation and entrepreneurship.
- Organize Pitching Events and Workshops: Create opportunities for entrepreneurs to connect with investors and learn about pitching to investors, business plan development, and market validation.
2. Enhancing the Investment Process:
- Develop a Robust Investment Framework: Implement a structured investment process, including due diligence, risk assessment, and post-investment monitoring.
- Invest in Data and Analytics: Develop a data-driven approach to investment decisions, tracking key metrics and analyzing investment performance.
- Build an Experienced Investment Committee: Recruit experienced angel investors with a proven track record in evaluating and supporting startups.
- Implement a ?Deal Flow? Strategy: Proactively identify and source high-quality investment opportunities through partnerships with incubators, accelerators, and universities.
3. Building a Strong Brand and Reputation:
- Develop a Clear Brand Identity: Create a strong brand identity that communicates Tenmou?s mission, values, and impact.
- Engage in Public Relations and Marketing: Promote Tenmou?s activities and successes through targeted public relations campaigns and marketing initiatives.
- Showcase Success Stories: Highlight successful investments and the positive impact on the Bahraini economy.
- Foster a Culture of Collaboration: Partner with other organizations to promote entrepreneurship and innovation in Bahrain.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The recommendations align with Tenmou?s mission to foster entrepreneurship and innovation in Bahrain.
- External Customers and Internal Clients: The recommendations address the needs of both entrepreneurs and investors, creating a win-win situation for all stakeholders.
- Competitors: The recommendations aim to position Tenmou as a leading angel investment group in the region, attracting both entrepreneurs and investors.
- Attractiveness - Quantitative Measures: The recommendations are expected to lead to increased investment activity, fostering economic growth and job creation in Bahrain.
6. Conclusion
Tenmou has the potential to play a pivotal role in developing a thriving entrepreneurial ecosystem in Bahrain. By adopting a three-pronged strategy focused on strengthening the ecosystem, enhancing the investment process, and building a strong brand, Tenmou can attract top-tier entrepreneurs, drive sustainable growth, and solidify its position as a leading angel investment group in the region.
7. Discussion
Alternative Options:
- Focusing solely on increasing investor participation: While important, this approach may not be sufficient to address the lack of high-quality startups.
- Merging with another organization: This could provide access to resources and expertise, but could also lead to loss of control and identity.
Risks and Key Assumptions:
- Success of the incubator/accelerator program: The success of this initiative depends on attracting qualified mentors and providing adequate resources to startups.
- Attracting experienced angel investors: This requires a concerted effort to educate potential investors about the benefits of angel investing and the potential for high returns.
- Government support: The success of Tenmou?s initiatives relies on continued government support for entrepreneurship and innovation.
8. Next Steps
- Develop a detailed implementation plan: Outline specific actions, timelines, and responsibilities for each recommendation.
- Secure funding: Seek funding from government agencies, private investors, and international organizations to support the implementation of the recommendations.
- Build partnerships: Establish partnerships with key stakeholders in the entrepreneurial ecosystem, including universities, incubators, accelerators, and other organizations.
- Monitor progress and adapt: Regularly track progress towards achieving the objectives and make necessary adjustments to the strategy based on performance and market conditions.
By taking these steps, Tenmou can create a thriving entrepreneurial ecosystem in Bahrain, fostering innovation, economic growth, and job creation for the benefit of the entire nation.
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Case Description
In October 2013, Hasan Haider (28), CEO and co-founder of the Tenmou Angel Group in Bahrain, had doubled Tenmou's investment funds from Bahrain Dinar (BD) 1 million to BD2 million (to approximately $5.4 million). Since its founding in 2010, Tenmou had invested half of its capital-about .5 million BD-in 17 Bahraini startups. As of the time of the case, Haider and co-founder and Tenmou chairman Sami Jalal were anticipating the need for more capital in 2014. Haider was realizing that to have any long-term effect on Bahrain's entrepreneurship ecosystem and to position Bahrain as a magnet for the MENA's very best entrepreneurs, much more money would be needed. Haider was contemplating opening up a parallel effort to organize a $100 million fund, which would be the largest in the MENA region by far. He had given himself until the end of 2013 to decide. Notably, as currently structured, he would not receive any of the profits if Tenmou portfolio companies exited. The Tenmou case bridges two areas related to entrepreneurship. One is economic development policy. How can private investment initiatives be optimized for economic development goals, particularly in emerging economies? The second is entrepreneurial finance, in particular, programs and policies that encourage or discourage the flow of funds to entrepreneurial ventures. Thus, the Tenmou case may be used in graduate and undergraduate courses in public policy, entrepreneurial finance, economic development, social innovation, and the like. It may also be used in leadership training programs, such as the Harvard Kennedy School program, Innovation for Economic Development, MIT's Regional Entrepreneurship Acceleration Program, or Babson's new program in "Driving Economic Growth through Entrepreneurship Ecosystems." The case can also be used in regional interventions in order to stimulate discussion about the role of family business in fostering entrepreneurship, as well as the limitations of government engagement.
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