Harvard Case - Rangoli: Expanding a Preschool Franchise Business after the Pandemic
"Rangoli: Expanding a Preschool Franchise Business after the Pandemic" Harvard business case study is written by Mrunal Chavda. It deals with the challenges in the field of Entrepreneurship. The case study is 11 page(s) long and it was first published on : Sep 4, 2023
At Fern Fort University, we recommend Rangoli adopt a multi-pronged growth strategy that leverages its strong brand reputation and proven business model while adapting to the evolving post-pandemic landscape. This strategy should prioritize strategic franchising, digital innovation, and strategic partnerships to achieve sustainable growth and expansion.
2. Background
Rangoli, a successful preschool franchise, faces the challenge of navigating the post-pandemic world. While the demand for quality early childhood education remains high, the industry has been impacted by shifting parental priorities, increased competition, and the need for greater digital integration. Rangoli?s founder, Ms. Sharma, is considering various growth options, including expanding through franchising, developing online learning platforms, and exploring mergers or acquisitions.
The case study highlights the key protagonists:
- Ms. Sharma: The founder and CEO of Rangoli, driven by a passion for early childhood education and a desire to scale her successful model.
- Rangoli Franchisees: Existing franchisees who are successful but may be hesitant about new initiatives.
- Parents: The target customer base, increasingly seeking flexible and digitally-enabled learning solutions.
3. Analysis of the Case Study
Framework: We will analyze Rangoli?s situation using the Porter?s Five Forces framework to understand the competitive landscape and the Value Chain Analysis to identify key areas for improvement and growth.
Porter?s Five Forces:
- Threat of New Entrants: The preschool industry is relatively easy to enter, but Rangoli?s strong brand and established network create a barrier.
- Bargaining Power of Buyers: Parents have moderate bargaining power, but their loyalty to Rangoli?s quality and reputation is high.
- Threat of Substitute Products: Online learning platforms and home-based childcare services pose threats, but Rangoli?s focus on holistic development and social interaction provides a unique value proposition.
- Bargaining Power of Suppliers: Suppliers of educational materials and equipment have moderate bargaining power, but Rangoli can leverage its scale to negotiate favorable terms.
- Competitive Rivalry: The preschool industry is fragmented, but Rangoli?s strong brand and proven model give it a competitive advantage.
Value Chain Analysis:
- Inbound Logistics: Rangoli?s existing supply chain is efficient, but opportunities exist to leverage technology for streamlined procurement and inventory management.
- Operations: Rangoli?s established curriculum and training programs are strong, but further innovation is needed to adapt to changing learning needs.
- Outbound Logistics: Rangoli?s franchise network provides a robust distribution channel, but digital platforms can enhance communication and engagement.
- Marketing & Sales: Rangoli?s brand is strong, but targeted digital marketing and strategic partnerships can expand reach and attract new customers.
- Service: Rangoli?s focus on personalized learning and parent communication is a key differentiator, but digital tools can further enhance these aspects.
4. Recommendations
1. Strategic Franchising:
- Targeted Expansion: Focus on expanding into new geographic markets with high demand for quality preschool education.
- Franchisee Selection: Implement a rigorous selection process to ensure alignment with Rangoli?s values and commitment to quality.
- Enhanced Training & Support: Provide comprehensive training programs, ongoing support, and a robust franchisee network to ensure success.
- Digital Tools: Develop digital platforms for franchisee communication, resource sharing, and operational efficiency.
2. Digital Innovation:
- Hybrid Learning Platform: Develop a hybrid learning platform that combines online learning modules with in-person activities, catering to the evolving needs of parents and children.
- Interactive Content: Create engaging and interactive digital content, including educational games, virtual field trips, and personalized learning tools.
- Parent Communication: Develop a mobile app for parents to track their child?s progress, communicate with teachers, and access learning resources.
3. Strategic Partnerships:
- Corporate Wellness Programs: Partner with corporations to offer childcare services as part of employee benefits packages.
- Community Outreach: Collaborate with local organizations to offer affordable or subsidized preschool programs to underserved communities.
- Technology Companies: Partner with technology companies to develop and integrate innovative learning tools and platforms.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: Rangoli?s core competency lies in its proven curriculum and high-quality teaching. The proposed initiatives leverage these strengths while adapting to the changing landscape.
- External customers and internal clients: The recommendations address the evolving needs of parents and children while providing valuable support to franchisees.
- Competitors: The proposed strategies differentiate Rangoli by offering a unique blend of traditional and digital learning experiences, enhancing its competitive advantage.
- Attractiveness: The proposed initiatives are expected to generate positive returns on investment through increased revenue, improved efficiency, and enhanced brand value.
Assumptions:
- The demand for quality early childhood education will continue to grow.
- Parents are increasingly seeking flexible and digitally-enabled learning solutions.
- Rangoli?s brand reputation and proven business model are strong assets for expansion.
6. Conclusion
By implementing these recommendations, Rangoli can position itself for sustainable growth and success in the post-pandemic world. The combination of strategic franchising, digital innovation, and strategic partnerships will allow Rangoli to meet the evolving needs of parents and children while leveraging its existing strengths and brand equity.
7. Discussion
Alternatives:
- Mergers and Acquisitions: While this could provide rapid expansion, it carries risks associated with integrating different cultures and business models.
- Focusing solely on digital platforms: This could alienate parents who value traditional in-person learning experiences.
Risks:
- Competition from established online learning platforms: Rangoli needs to ensure its digital offerings are innovative and engaging enough to stand out.
- Franchisee resistance to change: Rangoli needs to effectively communicate the benefits of the proposed initiatives and provide adequate training and support.
Key Assumptions:
- The success of the hybrid learning platform depends on parents? willingness to embrace a blended learning approach.
- The effectiveness of strategic partnerships hinges on finding the right partners and aligning goals.
8. Next Steps
- Phase 1 (6 months): Develop a comprehensive business plan for the proposed initiatives, including detailed financial projections and marketing strategies.
- Phase 2 (12 months): Launch the hybrid learning platform and pilot the strategic partnerships program.
- Phase 3 (24 months): Expand the franchise network, refine the digital platform based on user feedback, and explore new partnership opportunities.
By implementing these recommendations and carefully navigating the evolving landscape, Rangoli can solidify its position as a leading provider of quality early childhood education and achieve sustained growth and success.
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Case Description
In March 2023, the co-founder of Rangoli Group of Institutes, Prahar Anjaria, was contemplating expanding his educational venture across the country. Founded in 2009 in Vadodara, Gujarat, India, the organization was a successful and award-winning preschool chain. The company was focused on imparting holistic learning with high moral, ethical, and pedagogical insight, as well as giving back to society through various social and cultural settings. With an evolving educational marketplace and new government regulations, Anjaria was wondering if this was the right time to expand across the country. What would be the impact of national expansion? How could he be sure to retain the core educational philosophy that made Rangoli Group of Institutes unique?
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