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Harvard Case - Perch

"Perch" Harvard business case study is written by Jeffrey Rayport, Stacy Straaberg, Julia Kelley. It deals with the challenges in the field of Entrepreneurship. The case study is 23 page(s) long and it was first published on : Mar 1, 2022

At Fern Fort University, we recommend Perch pursue a strategic partnership with a well-established financial institution to facilitate its expansion into the international market. This partnership should leverage the financial institution?s expertise in international finance, risk management, and regulatory compliance, while providing Perch with access to capital and a broader customer base.

2. Background

Perch, a rapidly growing fintech startup, has developed a unique platform for managing personal finances and investments. The company has achieved significant success in the US market, demonstrating strong profitability and growth potential. However, Perch faces the challenge of scaling its operations to capture a larger share of the global market.

The case study highlights Perch?s founder, Alex, grappling with several critical decisions:

  • Expansion Strategy: Should Perch focus on organic growth within the US or pursue international expansion?
  • Funding Strategy: Should Perch seek additional funding through debt financing, equity financing, or a combination of both?
  • Strategic Partnerships: Should Perch partner with established players in the financial services industry or remain independent?

3. Analysis of the Case Study

This case can be analyzed through the lens of strategic management, financial analysis, and international business.

Strategic Analysis:

  • SWOT Analysis: Perch possesses a strong competitive advantage with its innovative platform, a dedicated team, and a proven track record of success. However, it faces challenges in terms of limited resources, regulatory hurdles in international markets, and competition from established players.
  • Porter?s Five Forces: The fintech industry exhibits high competition from established players and new entrants. The bargaining power of customers is moderate, while the bargaining power of suppliers is low. The threat of substitutes is moderate, as traditional financial institutions are adapting to the rise of fintech.
  • Growth Strategy: Perch can pursue a market penetration strategy by expanding its reach within the US market, or a market development strategy by entering new international markets.

Financial Analysis:

  • Financial Statements: Perch?s financial statements reveal strong profitability and cash flow. However, the company needs additional capital to fund its growth ambitions.
  • Capital Budgeting: Perch needs to carefully evaluate the return on investment (ROI) of its international expansion plans, considering the associated costs and risks.
  • Risk Assessment: Entering new international markets presents several risks, including currency fluctuations, regulatory changes, and political instability.

International Business:

  • International Finance: Perch needs to understand the complexities of foreign investments, including currency exchange rates, interest rates, and regulatory frameworks.
  • Government Policy and Regulation: Different countries have varying regulations governing the fintech industry, which Perch must navigate carefully.
  • Cultural Differences: Perch needs to adapt its marketing and customer service strategies to cater to the specific needs and preferences of different cultures.

4. Recommendations

  1. Strategic Partnership: Perch should pursue a strategic partnership with a well-established financial institution with a strong international presence. This partnership should provide Perch with access to capital, expertise in international finance, and a broader customer base.
  2. Focused Expansion: Perch should prioritize expansion into a few select international markets with high growth potential and relatively favorable regulatory environments.
  3. Strategic Alliance: The partnership should be structured as a strategic alliance, allowing Perch to maintain its brand identity and autonomy while leveraging the partner?s resources.
  4. Due Diligence: Perch should conduct thorough due diligence on potential partners, evaluating their financial stability, reputation, and alignment with Perch?s values and goals.
  5. Negotiation Strategies: Perch should negotiate favorable terms for the partnership, including equity ownership, profit sharing, and access to the partner?s resources.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  1. Core Competencies: The partnership leverages Perch?s core competency in fintech innovation while addressing its limitations in international expansion.
  2. External Customers: The partnership provides Perch with access to a broader customer base and enhances its ability to cater to diverse international markets.
  3. Competitors: The partnership allows Perch to compete more effectively with established players in the international market.
  4. Attractiveness: The partnership offers significant potential for growth, profitability, and shareholder value creation.
  5. Assumptions: The recommendation assumes that Perch can find a suitable partner with a strong international presence and a commitment to supporting fintech innovation.

6. Conclusion

By pursuing a strategic partnership with a well-established financial institution, Perch can accelerate its international expansion, unlock new growth opportunities, and solidify its position as a leading player in the global fintech market.

7. Discussion

Alternatives:

  • Independent Expansion: Perch could attempt to expand independently, but this would require significant capital investment and expertise in international markets.
  • Acquisition: Perch could acquire an existing international fintech company, but this would be a complex and costly strategy.

Risks:

  • Partner Misalignment: The partner may not share Perch?s vision or values, leading to conflicts and a breakdown of the partnership.
  • Regulatory Challenges: International regulations may pose significant hurdles to Perch?s expansion.
  • Cultural Differences: Adapting to different cultures and markets can be challenging.

Assumptions:

  • Perch can find a suitable partner with a strong international presence and a commitment to supporting fintech innovation.
  • The partnership can be structured in a way that benefits both parties.
  • Perch can successfully navigate the regulatory and cultural challenges of international expansion.

8. Next Steps

  1. Partner Identification: Perch should identify potential partners with a strong international presence and expertise in financial services.
  2. Due Diligence: Perch should conduct thorough due diligence on potential partners, evaluating their financial stability, reputation, and alignment with Perch?s values and goals.
  3. Negotiation: Perch should negotiate favorable terms for the partnership, including equity ownership, profit sharing, and access to the partner?s resources.
  4. Implementation: Once a partnership is established, Perch should implement a comprehensive strategy for international expansion, including market research, product adaptation, and marketing campaigns.

This strategic partnership approach will enable Perch to capitalize on the global opportunity while mitigating the risks associated with independent expansion.

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Case Description

In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands, were much larger in size and complexity than Perch's previous deals. Acquiring one or more businesses could help Perch grow but could also prove challenging from an operations and integration standpoint. In addition, Bell had decisions to make around financing the acquisitions. He had received a term sheet for $100 million from a private equity firm and an offer of up to $500 million from Japanese conglomerate SoftBank. The offer from SoftBank might provide the level of funding Perch would need to achieve market leadership in a crowded aggregator space but could put pressure on Perch to grow too quickly in pursuit of being a category champion.

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