Harvard Case - iOpenEye: Theater and #MeToo in Nigeria
"iOpenEye: Theater and #MeToo in Nigeria" Harvard business case study is written by Caroline Elkins, Tarun Khanna, Joyce J. Kim. It deals with the challenges in the field of Entrepreneurship. The case study is 27 page(s) long and it was first published on : Jan 22, 2021
At Fern Fort University, we recommend that iOpenEye adopt a multi-pronged strategy to address the #MeToo movement in Nigeria?s theater industry. This strategy should focus on building a strong, supportive community, promoting awareness and education, and implementing concrete measures to prevent and address harassment.
2. Background
iOpenEye is a Nigerian theater company founded by two young entrepreneurs, Uzoamaka and Nonso. They are passionate about using theater to promote social change and have built a successful company with a strong reputation for quality productions. However, the #MeToo movement has brought to light the pervasive issue of sexual harassment in the Nigerian theater industry, posing a significant challenge to iOpenEye?s mission and values.
The case study highlights the dilemma faced by Uzoamaka and Nonso: how to respond to the #MeToo movement while protecting their company?s reputation and ensuring the safety and well-being of their employees and stakeholders.
3. Analysis of the Case Study
This case study can be analyzed through the lens of Organizational Culture, Corporate Social Responsibility, and Strategic Management.
Organizational Culture: iOpenEye?s culture, built on passion for social change and artistic excellence, is facing a critical test. The #MeToo movement has exposed a disconnect between their stated values and the reality of the theater industry. Addressing this requires a cultural shift towards a zero-tolerance policy for harassment, fostering a culture of respect and accountability.
Corporate Social Responsibility: iOpenEye has a responsibility to address the issue of sexual harassment within the theater industry. This requires going beyond simply reacting to the #MeToo movement and proactively implementing sustainable solutions that promote a safe and inclusive environment for all.
Strategic Management: iOpenEye?s response to the #MeToo movement will impact its brand reputation, customer loyalty, and employee engagement. A well-defined strategic response is crucial to mitigate potential risks and leverage this opportunity to strengthen their position as a leader in the Nigerian theater industry.
4. Recommendations
A. Building a Supportive Community:
- Develop a comprehensive anti-harassment policy: This policy should be clear, concise, and accessible to all employees and stakeholders. It should outline prohibited behaviors, reporting procedures, and disciplinary actions.
- Establish a dedicated point of contact for reporting harassment: This could be a trusted individual or a committee within the company. Ensure confidentiality and anonymity for those reporting harassment.
- Organize workshops and training sessions: These sessions should educate employees and stakeholders on sexual harassment, consent, and bystander intervention.
- Create a safe space for open dialogue: Encourage open communication about harassment and create a platform for individuals to share their experiences and concerns.
B. Promoting Awareness and Education:
- Partner with NGOs and advocacy groups: Collaborate with organizations working to combat sexual harassment and promote gender equality.
- Integrate relevant themes into productions: Use theater as a platform to raise awareness about sexual harassment and promote positive social change.
- Engage with the media: Share iOpenEye?s commitment to creating a safe and inclusive environment and amplify the voices of survivors.
C. Implementing Concrete Measures:
- Develop a robust complaint investigation process: Ensure that all complaints are investigated thoroughly and impartially.
- Implement a zero-tolerance policy for harassment: This policy should clearly state that any violation will result in appropriate disciplinary action, including termination.
- Establish a code of conduct: This code should outline expected behaviors and ethical standards for all employees and stakeholders.
- Promote diversity and inclusion: Actively recruit and retain a diverse workforce and ensure equal opportunities for all.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: iOpenEye?s mission is to promote social change through theater. Addressing the #MeToo movement is directly aligned with this mission and strengthens their commitment to creating a more just and equitable society.
- External customers and internal clients: These recommendations will improve the experience of employees, artists, and audiences by creating a safer and more inclusive environment.
- Competitors: By taking a proactive stance on addressing harassment, iOpenEye can differentiate themselves from competitors and position themselves as a leader in the industry.
- Attractiveness: Implementing these recommendations will enhance iOpenEye?s brand reputation, attract talent, and increase customer loyalty, ultimately contributing to their long-term success.
6. Conclusion
The #MeToo movement presents a significant challenge but also a crucial opportunity for iOpenEye. By implementing a comprehensive strategy that prioritizes community building, awareness, and concrete action, iOpenEye can not only address the issue of harassment but also strengthen their position as a responsible and ethical organization.
7. Discussion
Alternatives:
- Ignoring the issue: This would be a short-sighted and irresponsible approach that could damage iOpenEye?s reputation and lead to legal consequences.
- Issuing a generic statement: This would be seen as insincere and inadequate, failing to address the specific needs of the theater community.
Risks and Key Assumptions:
- Implementation challenges: Ensuring the successful implementation of these recommendations requires commitment from all stakeholders, including management, employees, and artists.
- Cultural resistance: Some individuals may resist change and challenge the implementation of these initiatives.
- Financial constraints: Implementing these recommendations may require additional resources and investment.
Options Grid:
| Option | Benefits | Risks | Cost |
|---|---|---|---|
| Ignore the issue | Minimal cost | Reputational damage, legal consequences | Low |
| Issue a generic statement | Easy to implement | Insincere, inadequate response | Low |
| Implement comprehensive strategy | Strong brand reputation, improved employee engagement, increased customer loyalty | Implementation challenges, cultural resistance, financial constraints | Moderate to high |
8. Next Steps
- Develop a detailed implementation plan: This plan should outline specific actions, timelines, and responsible parties for each recommendation.
- Secure buy-in from key stakeholders: Engage with employees, artists, and management to ensure their support and commitment to the initiative.
- Allocate resources: Ensure that adequate funding is available to support the implementation of these recommendations.
- Monitor progress and evaluate effectiveness: Regularly assess the impact of the initiatives and make adjustments as needed.
By taking a proactive and strategic approach to addressing the #MeToo movement, iOpenEye can create a safer, more inclusive, and ultimately more successful theater company. This will not only benefit their organization but also contribute to a positive change in the Nigerian theater industry as a whole.
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Case Description
In 2014, Ifeoma Fafunwa, an award-winning playwright and director, founded iOpenEye, a commercial production company dedicated to driving social change through performance art. iOpenEye's flagship theatrical production was called "Hear Word! Naija Woman Talk True," which shared narratives of Nigerian women's struggles. By 2019, "Hear Word!" had debuted internationally, playing sold-out shows at distinguished venues like the American Repertory Theater and at the renowned Edinburgh International Festival. By spring 2020, COVID hit and venues closed, offering Fafunwa new possibilities, such as streaming content and reconsideration of production scale. What steps would it take to have iOpenEye and "Hear Word!" be successful five years down the line? Fafunwa contemplated her next move knowing that whatever it was, it had to be an iOpenEye 2.0 business model.
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