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Harvard Case - Town of Rovereto

"Town of Rovereto" Harvard business case study is written by David W. Young. It deals with the challenges in the field of Accounting. The case study is 4 page(s) long and it was first published on : Jun 30, 2012

At Fern Fort University, we recommend that the Town of Rovereto implement a comprehensive strategic plan to address the challenges presented by the changing economic landscape and the need for sustainable growth. This plan should focus on diversifying the town's economic base, attracting new businesses and investments, and enhancing the quality of life for residents.

2. Background

The Town of Rovereto, located in the Trentino region of Italy, is facing economic challenges due to the decline of traditional industries and the rise of global competition. The town's primary industry, the production of ceramics, is facing stiff competition from low-cost producers in Asia. The town's leadership is seeking ways to revitalize the economy and ensure a sustainable future for its residents.

The main protagonists of the case study are the Mayor of Rovereto, the town council, and the local business community. They are all grappling with the need to find new ways to grow the town's economy and attract investment.

3. Analysis of the Case Study

This case study can be analyzed using a variety of frameworks, including:

  • Porter's Five Forces: This framework can be used to assess the competitive landscape for the Town of Rovereto. The analysis reveals that the town faces intense competition from low-cost producers in Asia, as well as from other European towns and cities.
  • SWOT Analysis: This framework can be used to identify the town's strengths, weaknesses, opportunities, and threats. The town's strengths include its rich cultural heritage, its proximity to major transportation hubs, and its skilled workforce. However, the town also faces weaknesses, such as its dependence on a single industry and its limited access to capital.
  • Value Chain Analysis: This framework can be used to identify the key activities that create value for the town. The analysis reveals that the town's value chain is heavily reliant on the ceramics industry. To diversify the economy, the town needs to develop new value chains that leverage its strengths and address its weaknesses.

4. Recommendations

Based on the analysis, we recommend the following:

  1. Develop a comprehensive strategic plan: This plan should outline the town's vision for the future, its key objectives, and the strategies it will use to achieve those objectives. The plan should be developed through a collaborative process that involves all stakeholders, including the town council, the business community, and residents.
  2. Diversify the town's economic base: This can be achieved by attracting new businesses and investments in sectors such as tourism, technology, and healthcare. The town should focus on promoting its unique cultural heritage, its natural beauty, and its skilled workforce to attract new businesses.
  3. Invest in infrastructure and technology: This includes improving transportation infrastructure, expanding broadband access, and supporting the development of new technologies. These investments will help to attract new businesses and improve the quality of life for residents.
  4. Promote entrepreneurship and innovation: The town should provide support to local entrepreneurs and businesses, such as access to funding, mentorship, and training. This will help to foster innovation and create new jobs.
  5. Enhance the town's attractiveness to tourists: Rovereto has a rich cultural heritage and natural beauty that can be leveraged to attract tourists. The town should invest in developing new tourism products and services, such as cultural events, outdoor recreation opportunities, and sustainable tourism initiatives.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: The recommendations are consistent with the town's mission to provide a high quality of life for its residents and to promote economic growth.
  • External customers and internal clients: The recommendations address the needs of both external customers, such as businesses and tourists, and internal clients, such as residents and local businesses.
  • Competitors: The recommendations are designed to help the town compete effectively with other towns and cities in the region.
  • Attractiveness ' quantitative measures if applicable: The recommendations are expected to have a positive impact on the town's economy, as measured by factors such as job creation, investment, and tax revenue.
  • Assumptions: The recommendations are based on the assumption that the town is committed to implementing a comprehensive strategic plan and that it has the resources to invest in infrastructure, technology, and entrepreneurship.

6. Conclusion

By implementing these recommendations, the Town of Rovereto can create a more diversified and sustainable economy, attract new businesses and investments, and enhance the quality of life for its residents.

7. Discussion

Other alternatives not selected include:

  • Focusing solely on the ceramics industry: This would be a risky strategy, as the ceramics industry is facing significant challenges.
  • Relocating the town's businesses: This would be a difficult and disruptive process.

The key risks associated with the recommended strategy include:

  • Lack of funding: The town may not have the resources to implement all of the recommendations.
  • Resistance from stakeholders: Some stakeholders may resist the changes proposed in the strategic plan.
  • Economic downturn: A global economic downturn could negatively impact the town's economy.

8. Next Steps

The town should take the following steps to implement the recommendations:

  • Develop a detailed implementation plan: This plan should outline the specific actions that will be taken to implement each recommendation.
  • Secure funding: The town should identify sources of funding for the implementation of the strategic plan.
  • Build consensus among stakeholders: The town should work to build consensus among all stakeholders on the strategic plan and its implementation.
  • Monitor progress: The town should regularly monitor the progress of the implementation of the strategic plan and make adjustments as needed.

By taking these steps, the Town of Rovereto can create a more prosperous and sustainable future for its residents.

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Case Description

Combines a somewhat tricky quantitative analysis (including the computation of present value) with a more strategic assessment of outsourcing risk. Can be paired with CittΓ‘ di Forenna (TCG207) to contrast low risk outsourcing (which this case is) with high risk outsourcing.

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