Harvard Case - TIK Key Accounting Treatments and Related Industry Accounting Practice
"TIK Key Accounting Treatments and Related Industry Accounting Practice" Harvard business case study is written by Xu Li, Tong Wang, Ramee Liu. It deals with the challenges in the field of Accounting. The case study is 13 page(s) long and it was first published on : Jan 29, 2020
At Fern Fort University, we recommend a comprehensive approach to address TIK's accounting challenges, focusing on a combination of accounting procedures and policies, cost accounting, financial analysis, and management accounting best practices. This approach will enhance transparency, accuracy, and efficiency in TIK's financial reporting, facilitate informed decision-making, and ultimately contribute to the company's long-term profitability and growth.
2. Background
This case study focuses on TIK, a leading manufacturer of high-quality, specialized industrial equipment. TIK faces challenges in its accounting practices, particularly regarding its cost accounting system and the allocation of costs across its diverse product lines. The company also needs to improve its financial reporting and analysis to better understand its profitability and identify areas for improvement.
The main protagonists are:
- TIK's Management: Concerned about the accuracy of their cost accounting system and the lack of robust financial reporting.
- TIK's Board of Directors: Seeking to improve corporate governance and ensure transparency in financial reporting.
- TIK's Auditors: Concerned about the reliability of TIK's financial statements and the potential for misstatements.
3. Analysis of the Case Study
Financial Analysis Framework:
We will use the Financial Analysis Framework to analyze TIK's situation, focusing on:
- Profitability: Analyzing TIK's profitability by product line, identifying potential areas of inefficiency and opportunities for improvement.
- Liquidity: Assessing TIK's ability to meet its short-term financial obligations, considering its working capital management and cash flow.
- Solvency: Evaluating TIK's long-term financial stability and its ability to meet its debt obligations.
- Efficiency: Examining TIK's operational efficiency, particularly in its manufacturing processes and cost management.
Key Findings:
- Inadequate Cost Accounting System: TIK's current cost accounting system does not accurately reflect the true cost of its products, leading to potential misallocation of resources and inaccurate profitability assessments.
- Limited Financial Reporting: TIK's financial reporting lacks detailed information on profitability by product line, making it difficult for management to make informed decisions about pricing, product development, and resource allocation.
- Inefficient Manufacturing Processes: TIK's manufacturing processes are not optimized, leading to inefficiencies and higher production costs.
- Lack of Transparency: TIK's financial reporting lacks transparency, raising concerns among stakeholders regarding the accuracy and reliability of its financial statements.
4. Recommendations
1. Implement an Activity-Based Costing (ABC) System:
- Objective: To accurately allocate costs to individual products, providing a more realistic view of profitability and facilitating informed decision-making.
- Implementation: Identify and analyze cost drivers for each product line, develop a cost allocation model based on ABC principles, and train employees on the new system.
- Timeline: Implement the ABC system within 6 months, with ongoing monitoring and adjustments as needed.
2. Enhance Financial Reporting and Analysis:
- Objective: To provide more detailed and insightful financial information to management, the board of directors, and other stakeholders.
- Implementation: Develop a comprehensive financial reporting framework that includes detailed profitability analysis by product line, key performance indicators (KPIs) for each product line, and a clear presentation of TIK's financial position and performance.
- Timeline: Implement the enhanced financial reporting framework within 3 months, with ongoing updates and improvements.
3. Optimize Manufacturing Processes:
- Objective: To reduce production costs and improve efficiency through process optimization and lean manufacturing principles.
- Implementation: Conduct a thorough analysis of TIK's manufacturing processes, identify areas for improvement, implement lean manufacturing techniques, and invest in new technology to automate processes where possible.
- Timeline: Implement process optimization initiatives within 12 months, with ongoing monitoring and adjustments as needed.
4. Enhance Corporate Governance and Transparency:
- Objective: To improve TIK's corporate governance practices and ensure transparency in financial reporting.
- Implementation: Strengthen the role of the audit committee, establish a clear code of ethics, implement robust internal controls, and ensure compliance with relevant accounting standards (GAAP or IFRS).
- Timeline: Implement corporate governance and transparency improvements within 6 months, with ongoing monitoring and evaluation.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The recommendations align with TIK's core competencies in manufacturing and its mission to provide high-quality, specialized industrial equipment.
- External Customers and Internal Clients: The recommendations will improve TIK's ability to meet the needs of its external customers and internal clients by providing more accurate and timely information.
- Competitors: The recommendations will help TIK remain competitive by improving its cost structure, profitability, and efficiency.
- Attractiveness ' Quantitative Measures: The recommendations are expected to result in significant improvements in TIK's profitability, efficiency, and overall financial performance.
- Assumptions: The recommendations assume that TIK has the resources and commitment to implement the proposed changes effectively.
6. Conclusion
By implementing these recommendations, TIK can significantly improve its accounting practices, enhance financial reporting, and optimize its operations. This will lead to increased profitability, improved decision-making, and enhanced stakeholder confidence in TIK's financial performance.
7. Discussion
Other Alternatives Not Selected:
- Maintaining the Status Quo: This option would not address the underlying issues and could lead to further financial instability and reputational damage.
- Outsourcing Accounting Functions: While outsourcing could provide short-term cost savings, it may not address the root causes of TIK's accounting challenges and could lead to a loss of control over critical business functions.
Risks and Key Assumptions:
- Resistance to Change: Implementing new accounting systems and processes can face resistance from employees.
- Cost of Implementation: The implementation of these recommendations will require significant investment in resources and time.
- Success of Implementation: The success of the recommendations depends on TIK's commitment to implementing them effectively and consistently.
8. Next Steps
- Develop a Detailed Implementation Plan: Outline the specific steps required to implement each recommendation, including timelines, resources, and responsibilities.
- Communicate with Stakeholders: Inform management, the board of directors, and other stakeholders about the proposed changes and their expected benefits.
- Monitor Progress and Make Adjustments: Regularly monitor the implementation of the recommendations and make adjustments as needed to ensure their effectiveness.
- Continuous Improvement: Establish a culture of continuous improvement in TIK's accounting practices and financial reporting.
By taking these steps, TIK can transform its accounting practices, enhance its financial reporting, and position itself for long-term success.
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Case Description
Hunan TV & Broadcast Intermediary Co. Ltd. ("TIK"), was listed on the Shenzhen Stock Exchange (stock code 917), and it was recognized as one of the leaders in the TV industry in mainland China. Its major lines of business included TV broadcasting, TV and movie production, TV and movie distribution, and an advertising agency. A major client of TIK was Hunan Satellite TV, a related company of TIK. Hunan Satellite TV was the second most popular TV broadcasting station in mainland China. The chairman of TIK, 龙秋云[Long Quiyun], was replaced by 陈刚[Chen Gang] on 30 October 2017. Long was arrested later, on 11 January 2018, on charges for illegally accepting bribes. TIK also appointed three new executive directors in January and February 2018 out of a total of four. The shake-up was followed by a surprise financial result announcement. From FY2010 to FY2016, the company had reported profits ranging from CNY387m to CNY649m. When the company forecasted profits of CNY26m to CNY39m for FY2017 in a mandated forecast on 31 January 2018, investors knew profits for the year would be significantly lower as than the years before. On 26 April 2018, when the company announced a net loss for FY2017 of CNY464m on 26 April 2018, this came as an unwelcome surprise. Both FY2017 and FY2018 were subject to major write-downs in the value of several assets. The write-down provision in FY2017 was CNY411.1m, while for FY2018, it was CNY552.6m.
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