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Harvard Case - The Private Company Council

"The Private Company Council" Harvard business case study is written by Karthik Ramanna, Luis M. Viceira. It deals with the challenges in the field of Accounting. The case study is 19 page(s) long and it was first published on : Jan 7, 2013

At Fern Fort University, we recommend the Private Company Council (PCC) continue its efforts to simplify and improve accounting standards for private companies. This includes advocating for the adoption of a tailored set of accounting standards, focusing on relevant and useful information for private company stakeholders, and promoting greater transparency and consistency in financial reporting.

2. Background

The Private Company Council (PCC) was established in 2012 by the Financial Accounting Foundation (FAF) to improve the accounting standards for private companies. The case study highlights the challenges faced by private companies in complying with the complex and often irrelevant requirements of Generally Accepted Accounting Principles (GAAP). These challenges include increased costs, reduced access to capital, and a lack of focus on the specific needs of private company stakeholders.

The main protagonists in this case are the PCC, the Financial Accounting Standards Board (FASB), and private companies themselves. The PCC aims to advocate for the needs of private companies while the FASB sets the accounting standards that all public and private companies must follow. Private companies are the ultimate beneficiaries of the PCC's efforts, as they stand to benefit from simplified and more relevant accounting standards.

3. Analysis of the Case Study

The case study can be analyzed through the lens of corporate governance and financial performance measurement.

Corporate Governance:

  • Board of Directors: The PCC's work directly impacts the role of the board of directors in private companies. Simplified accounting standards can empower boards to better understand and oversee the financial health of their companies.
  • Management: The PCC's efforts to reduce the complexity of accounting standards can free up management time and resources to focus on core business activities and strategic decision-making.
  • Employee Incentives: Simplified accounting standards can lead to more transparent and understandable financial reporting, which can improve employee understanding of company performance and encourage greater alignment with corporate goals.

Financial Performance Measurement:

  • Financial Statements: The PCC's recommendations aim to improve the relevance and usefulness of financial statements for private companies. This can lead to better decision-making by investors, lenders, and other stakeholders.
  • Performance Indicators: The PCC's work can encourage the adoption of key performance indicators (KPIs) that are more relevant to the specific needs of private companies, leading to more accurate and insightful financial performance measurement.
  • Cost Accounting: The PCC's efforts to simplify accounting standards can reduce the costs associated with compliance and improve the efficiency of cost accounting systems.

4. Recommendations

  • Tailored Accounting Standards: The PCC should advocate for the development and adoption of a separate set of accounting standards specifically tailored for private companies. These standards should be simpler, more relevant, and less costly to comply with than current GAAP.
  • Focus on Stakeholder Needs: The PCC should emphasize the importance of providing financial information that is useful to all relevant stakeholders of private companies, including investors, lenders, employees, and customers.
  • Promote Transparency and Consistency: The PCC should encourage greater transparency and consistency in financial reporting by private companies. This can be achieved through guidance on disclosure practices, adoption of best practices, and the use of standardized reporting frameworks.
  • Engage with Private Companies: The PCC should actively engage with private companies to understand their specific needs and challenges related to accounting standards. This can be achieved through surveys, roundtables, and other forms of direct communication.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  1. Core Competencies and Consistency with Mission: The PCC's mission is to improve accounting standards for private companies. These recommendations align with this mission by advocating for simpler, more relevant, and less costly standards.
  2. External Customers and Internal Clients: The recommendations consider the needs of all stakeholders, including investors, lenders, employees, and customers. By providing more useful and transparent financial information, the PCC aims to improve decision-making and build trust among all stakeholders.
  3. Competitors: The recommendations recognize the competitive landscape for private companies. By simplifying accounting standards, the PCC aims to level the playing field and reduce the cost of compliance for private companies.
  4. Attractiveness ' Quantitative Measures: While specific quantitative measures are difficult to quantify, the recommendations are expected to lead to cost savings for private companies, improved access to capital, and enhanced transparency and accountability.

6. Conclusion

The Private Company Council plays a crucial role in improving the accounting landscape for private companies. By advocating for tailored standards, focusing on stakeholder needs, and promoting transparency and consistency, the PCC can significantly enhance the financial reporting process for private companies. This will ultimately lead to increased efficiency, reduced costs, and improved access to capital for private companies, contributing to a stronger and more vibrant private sector.

7. Discussion

Alternatives:

  • No action: The PCC could choose to maintain the status quo, allowing private companies to continue complying with the same complex GAAP standards as public companies. This would likely lead to continued challenges for private companies and could hinder their growth and development.
  • Partial adoption of GAAP: The PCC could advocate for the adoption of a subset of GAAP standards for private companies, without developing a completely separate set of standards. This approach could still lead to significant complexity and may not fully address the needs of private companies.

Risks and Key Assumptions:

  • Resistance from the FASB: The FASB may be reluctant to adopt a separate set of accounting standards for private companies, fearing that it could create inconsistencies and confusion in the broader accounting landscape.
  • Implementation Challenges: The implementation of new or modified accounting standards can be challenging and time-consuming. The PCC needs to work closely with private companies to ensure a smooth transition and minimize disruption.

Options Grid:

OptionBenefitsRisks
Tailored Accounting StandardsSimplified standards, reduced costs, improved relevanceResistance from FASB, implementation challenges
Partial Adoption of GAAPReduced complexity compared to full GAAPMay not fully address private company needs, potential inconsistencies
No ActionNo change to current standardsContinued challenges for private companies, potential competitive disadvantage

8. Next Steps

  • Develop a detailed proposal: The PCC should develop a comprehensive proposal outlining the specific changes to accounting standards that are needed for private companies.
  • Engage with stakeholders: The PCC should engage with all relevant stakeholders, including private companies, investors, lenders, and the FASB, to gather feedback and build consensus.
  • Pilot testing: The PCC should consider pilot testing any proposed changes to accounting standards with a select group of private companies to assess their effectiveness and identify any potential challenges.
  • Implementation plan: Once the proposed changes are finalized, the PCC should develop a detailed implementation plan, including timelines, resources, and communication strategies.

By taking these steps, the PCC can ensure that its recommendations are well-informed, widely supported, and effectively implemented, leading to a more efficient and effective accounting system for private companies.

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Case Description

Financial Accounting Foundation chairman Jack Brennan is under pressure from private-company interests to set up a new body-the Private Company Council-to determine separate GAAP for private companies. PCC advocates-including the US Chamber of Commerce-argue that traditional US GAAP has too many disclosure and fair-value requirements that impose very high compliance costs on private companies. But there are influential players-including the Big Four auditors-who oppose creating the PCC. They argue that the compliance costs of traditional GAAP are the price of high-quality accounting standards. Balancing these powerful interests, Brennan must make a decision on the PCC; at stake is US GAAP's ability to facilitate capital allocation decisions in the economy.

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