Harvard Case - Tiger Airways: Navigating through Challenges and Competition
"Tiger Airways: Navigating through Challenges and Competition" Harvard business case study is written by Shirley Koh, Clive Choo. It deals with the challenges in the field of Strategy. The case study is 21 page(s) long and it was first published on : Aug 10, 2016
At Fern Fort University, we recommend Tiger Airways adopt a multi-pronged strategy focused on innovation, strategic partnerships, and targeted market expansion. This approach will leverage Tiger's core competencies in low-cost operations and technology to navigate the competitive landscape and achieve sustainable growth.
2. Background
Tiger Airways, a Singapore-based low-cost carrier, faced significant challenges in the early 2010s. Increased competition, rising fuel prices, and regulatory hurdles impacted its profitability. The case study focuses on the company's efforts to adapt its business model and competitive strategy to regain its position in the competitive Asian aviation market.
The main protagonists are Tony Davis, Tiger Airways' CEO, and his team, who are tasked with navigating the company through these turbulent times. They must decide how to respond to the changing market dynamics and maintain Tiger's competitive advantage.
3. Analysis of the Case Study
Industry Analysis:
- Porter's Five Forces: The airline industry is characterized by high competitive rivalry due to the presence of numerous established players and the emergence of new low-cost carriers. Bargaining power of buyers is moderate, as consumers have choices but are price-sensitive. Bargaining power of suppliers is high due to the limited number of aircraft manufacturers and the importance of fuel. Threat of new entrants is moderate, as entry barriers are high due to capital requirements and regulatory hurdles. Threat of substitutes is low, as air travel is often the only viable option for long distances.
SWOT Analysis:
- Strengths: Low-cost operations, strong brand recognition, experienced management team, technology-driven approach, agile organization.
- Weaknesses: Limited network, reliance on single aircraft type, vulnerability to fuel price fluctuations, potential for operational disruptions.
- Opportunities: Expanding into new markets, developing strategic partnerships, leveraging technology for operational efficiency, focusing on niche segments.
- Threats: Intense competition, economic downturn, regulatory changes, environmental concerns, fuel price volatility.
Strategic Analysis:
- Competitive Advantage: Tiger Airways' low-cost model provided a competitive advantage by offering lower fares than traditional carriers. However, this advantage was eroded by the emergence of new competitors adopting similar strategies.
- Value Chain: Tiger Airways focused on streamlining its value chain by minimizing non-essential services, outsourcing certain functions, and leveraging technology for efficient operations.
- Business Model Innovation: The case study highlights the need for business model innovation to adapt to changing market conditions. Tiger Airways explored various options, including strategic alliances and product diversification, to enhance its offerings and attract new customer segments.
4. Recommendations
- Strategic Partnerships: Tiger Airways should pursue strategic partnerships with other airlines, particularly in emerging markets, to expand its network and reach new customer segments. This could involve code-sharing agreements, joint ventures, or even acquisitions.
- Targeted Market Expansion: Tiger Airways should focus on expanding into specific niche markets with high growth potential, such as leisure travel, budget-conscious business travelers, and regional routes within Southeast Asia.
- Innovation and Technology: Tiger Airways should continue to invest in technology and analytics to optimize its operations, enhance customer experience, and develop new revenue streams. This includes exploring AI and machine learning for route planning, pricing optimization, and personalized marketing.
- Brand Management: Tiger Airways should invest in brand management initiatives to reinforce its image as a reliable and value-driven low-cost carrier. This includes promoting its unique selling proposition, enhancing customer service, and leveraging social media for engagement and feedback.
- Sustainability: Tiger Airways should incorporate environmental sustainability into its operations by adopting fuel-efficient aircraft, reducing waste, and promoting eco-friendly practices. This will enhance its brand image and appeal to environmentally conscious travelers.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies: The recommendations leverage Tiger Airways' existing core competencies in low-cost operations and technology to drive growth and innovation.
- External Customers: The recommendations cater to the needs of diverse customer segments, including price-sensitive travelers, business travelers, and leisure travelers.
- Competitors: The recommendations address the competitive landscape by focusing on strategic partnerships, market segmentation, and innovation.
- Attractiveness: The recommendations are expected to enhance Tiger Airways' profitability by increasing revenue, improving operational efficiency, and expanding its market share.
6. Conclusion
Tiger Airways can navigate the challenges and competition in the Asian aviation market by adopting a strategic approach that leverages its core competencies, fosters innovation, and expands into new markets. By focusing on strategic partnerships, targeted market expansion, and technology-driven initiatives, Tiger Airways can achieve sustainable growth and maintain its position as a leading low-cost carrier.
7. Discussion
Other alternatives include:
- Mergers and Acquisitions: Tiger Airways could consider merging with or acquiring another airline to gain access to new markets, resources, and expertise. However, this strategy carries significant risks and requires careful due diligence.
- Vertical Integration: Tiger Airways could explore vertical integration by acquiring or partnering with companies in related industries, such as ground handling or aircraft maintenance. This could improve efficiency and control over its operations.
Key Assumptions:
- The global economy will continue to grow, supporting demand for air travel.
- Fuel prices will remain relatively stable or decline.
- Regulatory environments will remain favorable for low-cost carriers.
8. Next Steps
- Strategic Planning: Conduct a comprehensive strategic planning exercise to define Tiger Airways' long-term vision, mission, and objectives.
- Market Research: Conduct thorough market research to identify potential partnerships, target markets, and growth opportunities.
- Technology Assessment: Evaluate existing technology infrastructure and identify opportunities for innovation and efficiency improvements.
- Financial Analysis: Develop a detailed financial model to assess the feasibility and profitability of the recommended strategies.
- Implementation Plan: Develop a detailed implementation plan with timelines, milestones, and resource allocation.
By implementing these recommendations and next steps, Tiger Airways can successfully navigate the challenges and competition in the Asian aviation market and achieve sustained growth and profitability.
Hire an expert to write custom solution for HBR Strategy case study - Tiger Airways: Navigating through Challenges and Competition
more similar case solutions ...
Case Description
This case chronicles the formation and growth of Tiger Airways, a low-cost carrier headquartered in Singapore. It describes the business, managerial and operational challenges faced by Tiger Airways, especially as industry overcapacity became an overriding concern.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Write my custom case study solution for Harvard HBR case - Tiger Airways: Navigating through Challenges and Competition
Hire an expert to write custom solution for HBR Strategy case study - Tiger Airways: Navigating through Challenges and Competition
Tiger Airways: Navigating through Challenges and Competition FAQ
What are the qualifications of the writers handling the "Tiger Airways: Navigating through Challenges and Competition" case study?
Our writers hold advanced degrees in their respective fields, including MBAs and PhDs from top universities. They have extensive experience in writing and analyzing complex case studies such as " Tiger Airways: Navigating through Challenges and Competition ", ensuring high-quality, academically rigorous solutions.
How do you ensure confidentiality and security in handling client information?
We prioritize confidentiality by using secure data encryption, access controls, and strict privacy policies. Apart from an email, we don't collect any information from the client. So there is almost zero risk of breach at our end. Our financial transactions are done by Paypal on their website so all your information is very secure.
What is Fern Fort Univeristy's process for quality control and proofreading in case study solutions?
The Tiger Airways: Navigating through Challenges and Competition case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. We ensure that the content is accurate, well-structured, and free from errors before delivery.
Where can I find free case studies solution for Harvard HBR Strategy Case Studies?
At Fern Fort University provides free case studies solutions for a variety of Harvard HBR case studies. The free solutions are written to build "Wikipedia of case studies on internet". Custom solution services are written based on specific requirements. If free solution helps you with your task then feel free to donate a cup of coffee.
I’m looking for Harvard Business Case Studies Solution for Tiger Airways: Navigating through Challenges and Competition. Where can I get it?
You can find the case study solution of the HBR case study "Tiger Airways: Navigating through Challenges and Competition" at Fern Fort University.
Can I Buy Case Study Solution for Tiger Airways: Navigating through Challenges and Competition & Seek Case Study Help at Fern Fort University?
Yes, you can order your custom case study solution for the Harvard business case - "Tiger Airways: Navigating through Challenges and Competition" at Fern Fort University. You can get a comprehensive solution tailored to your requirements.
Can I hire someone only to analyze my Tiger Airways: Navigating through Challenges and Competition solution? I have written it, and I want an expert to go through it.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Pay an expert to write my HBR study solution for the case study - Tiger Airways: Navigating through Challenges and Competition
Where can I find a case analysis for Harvard Business School or HBR Cases?
You can find the case study solution of the HBR case study "Tiger Airways: Navigating through Challenges and Competition" at Fern Fort University.
Which are some of the all-time best Harvard Review Case Studies?
Some of our all time favorite case studies are -
Can I Pay Someone To Solve My Case Study - "Tiger Airways: Navigating through Challenges and Competition"?
Yes, you can pay experts at Fern Fort University to write a custom case study solution that meets all your professional and academic needs.
Do I have to upload case material for the case study Tiger Airways: Navigating through Challenges and Competition to buy a custom case study solution?
We recommend to upload your case study because Harvard HBR case studies are updated regularly. So for custom solutions it helps to refer to the same document. The uploading of specific case materials for Tiger Airways: Navigating through Challenges and Competition ensures that the custom solution is aligned precisely with your needs. This helps our experts to deliver the most accurate, latest, and relevant solution.
What is a Case Research Method? How can it be applied to the Tiger Airways: Navigating through Challenges and Competition case study?
The Case Research Method involves in-depth analysis of a situation, identifying key issues, and proposing strategic solutions. For "Tiger Airways: Navigating through Challenges and Competition" case study, this method would be applied by examining the case’s context, challenges, and opportunities to provide a robust solution that aligns with academic rigor.
"I’m Seeking Help with Case Studies,” How can Fern Fort University help me with my case study assignments?
Fern Fort University offers comprehensive case study solutions, including writing, analysis, and consulting services. Whether you need help with strategy formulation, problem-solving, or academic compliance, their experts are equipped to assist with your assignments.
Achieve academic excellence with Fern Fort University! 🌟 We offer custom essays, term papers, and Harvard HBR business case studies solutions crafted by top-tier experts. Experience tailored solutions, uncompromised quality, and timely delivery. Elevate your academic performance with our trusted and confidential services. Visit Fern Fort University today! #AcademicSuccess #CustomEssays #MBA #CaseStudies
How do you handle tight deadlines for case study solutions?
We are adept at managing tight deadlines by allocating sufficient resources and prioritizing urgent projects. Our team works efficiently without compromising quality, ensuring that even last-minute requests are delivered on time
What if I need revisions or edits after receiving the case study solution?
We offer free revisions to ensure complete client satisfaction. If any adjustments are needed, our team will work closely with you to refine the solution until it meets your expectations.
How do you ensure that the case study solution is plagiarism-free?
All our case study solutions are crafted from scratch and thoroughly checked using advanced plagiarism detection software. We guarantee 100% originality in every solution delivered
How do you handle references and citations in the case study solutions?
We follow strict academic standards for references and citations, ensuring that all sources are properly credited according to the required citation style (APA, MLA, Chicago, etc.).