Harvard Case - From Telco to Techco: Globe's dual transformation
"From Telco to Techco: Globe's dual transformation" Harvard business case study is written by Richard Roi, Mark J. Greeven, Martin Králik. It deals with the challenges in the field of Strategy. The case study is 25 page(s) long and it was first published on : Dec 12, 2023
At Fern Fort University, we recommend that Globe Telecom implement a multi-pronged strategy to navigate its dual transformation from a traditional telco to a tech-driven digital leader. This strategy will leverage Globe's existing strengths, address key challenges, and capitalize on emerging opportunities in the Philippine market.
2. Background
This case study focuses on Globe Telecom, a leading telecommunications company in the Philippines, facing a dual transformation:
- From Telco to Techco: Globe aims to transition from a traditional telco to a technology company, offering a wider range of digital services beyond just voice and data.
- From Domestic to Global: Globe seeks to expand its reach beyond the Philippines, entering new markets and establishing a global presence.
The case highlights the challenges Globe faces in achieving these goals, including:
- Intense competition: The Philippine market is highly competitive, with established players and new entrants vying for market share.
- Regulatory hurdles: Navigating the complex regulatory landscape in the Philippines and other emerging markets can be challenging.
- Digital disruption: The rise of digital technologies and new business models is disrupting the traditional telco industry, forcing companies like Globe to adapt quickly.
- Talent acquisition: Finding and retaining skilled talent in the rapidly evolving tech landscape is crucial for Globe's success.
3. Analysis of the Case Study
A. SWOT Analysis:
Strengths:
- Strong brand recognition: Globe enjoys a strong brand presence and customer loyalty in the Philippines.
- Extensive network infrastructure: Globe possesses a robust network infrastructure, providing a solid foundation for digital services.
- Financial stability: Globe has a strong financial position, allowing it to invest in new technologies and acquisitions.
- Experienced leadership: Globe has a team of experienced leaders with a deep understanding of the telecommunications industry.
Weaknesses:
- Limited digital expertise: Globe needs to build its expertise in digital technologies, particularly in areas like AI, cloud computing, and cybersecurity.
- Lack of global experience: Globe has limited experience in international markets, requiring a strategic approach to expansion.
- Bureaucratic culture: Globe's traditional organizational culture may hinder its ability to innovate and adapt quickly.
- Talent gap: Globe needs to attract and retain top talent in the tech sector to drive its digital transformation.
Opportunities:
- Growing digital economy: The Philippines is experiencing rapid growth in its digital economy, creating significant opportunities for Globe.
- Mobile-first market: The Philippines has a high mobile penetration rate, providing a fertile ground for mobile-based digital services.
- Emerging technologies: Globe can leverage emerging technologies like AI, IoT, and blockchain to create new products and services.
- Expanding into new markets: Globe can expand its reach into other Southeast Asian countries with similar market characteristics.
Threats:
- Intense competition: Globe faces intense competition from both domestic and international players, including established telcos and new digital disruptors.
- Regulatory uncertainty: The regulatory landscape in the Philippines and other emerging markets can be unpredictable, creating challenges for Globe's expansion plans.
- Cybersecurity risks: Globe needs to address the growing cybersecurity threats to protect its customers and its own operations.
- Economic volatility: Economic instability in the Philippines and other emerging markets could impact Globe's business.
B. Porter's Five Forces Analysis:
- Threat of New Entrants: High - The telecommunications industry is relatively easy to enter, with new players like mobile virtual network operators (MVNOs) and digital service providers emerging.
- Bargaining Power of Suppliers: Moderate - Globe relies on suppliers for equipment and services, but there are multiple suppliers in the market, limiting their bargaining power.
- Bargaining Power of Buyers: High - Customers have a wide range of choices in the telecommunications market, making them price-sensitive and able to switch providers easily.
- Threat of Substitutes: High - Digital services like over-the-top (OTT) communication platforms, streaming services, and cloud storage are increasingly replacing traditional telco services.
- Rivalry among Existing Competitors: High - The Philippine telecommunications market is highly competitive, with several established players vying for market share.
C. Value Chain Analysis:
Globe's value chain can be analyzed to identify areas for improvement and innovation:
- Inbound Logistics: Optimizing supply chain management and sourcing to reduce costs and improve efficiency.
- Operations: Enhancing network infrastructure and service delivery to improve customer experience.
- Outbound Logistics: Leveraging digital channels and partnerships to reach new customers and expand market reach.
- Marketing and Sales: Utilizing data analytics and targeted marketing campaigns to reach specific customer segments.
- Service: Providing excellent customer support and personalized services to build customer loyalty.
D. Business Model Innovation:
Globe needs to innovate its business model to adapt to the changing landscape:
- From product-centric to customer-centric: Shifting focus from selling individual products to providing integrated digital solutions tailored to customer needs.
- From revenue-based to value-based: Moving beyond traditional revenue streams to explore new value creation opportunities through partnerships and data monetization.
- From traditional telco to digital platform: Transforming into a platform that connects users, businesses, and services through digital ecosystems.
4. Recommendations
Globe should implement the following recommendations to achieve its dual transformation:
A. Strategic Planning:
- Develop a clear vision and strategy: Define a clear vision for Globe's future as a tech-driven digital leader and develop a comprehensive strategy to achieve this vision.
- Define key performance indicators (KPIs): Establish measurable KPIs to track progress towards strategic goals and ensure accountability.
- Allocate resources strategically: Prioritize investments in key areas like technology, talent, and marketing to support strategic initiatives.
B. Digital Transformation:
- Invest in emerging technologies: Invest in technologies like AI, IoT, and blockchain to develop innovative products and services.
- Develop a digital platform: Build a digital platform that connects users, businesses, and services through a seamless experience.
- Embrace agile methodologies: Adopt agile development methodologies to accelerate innovation and adapt quickly to market changes.
C. International Expansion:
- Identify target markets: Conduct thorough market research to identify suitable target markets with high growth potential and favorable regulatory environments.
- Develop a strategic partnership strategy: Seek strategic partnerships with local players to leverage their expertise and market access.
- Implement a phased approach: Start with a pilot project in a single market and gradually expand to other markets based on success.
D. Organizational Change:
- Cultivate a digital culture: Foster a culture of innovation, collaboration, and risk-taking to encourage employees to embrace digital transformation.
- Attract and retain top talent: Implement talent acquisition and development programs to attract and retain skilled professionals in the tech sector.
- Empower employees: Give employees more autonomy and decision-making power to accelerate innovation and improve responsiveness.
E. Corporate Social Responsibility:
- Integrate sustainability into business operations: Incorporate environmental sustainability and social responsibility into all business decisions.
- Support digital literacy initiatives: Promote digital literacy programs to empower communities and bridge the digital divide.
- Partner with NGOs and government agencies: Collaborate with NGOs and government agencies to address social issues and create positive societal impact.
5. Basis of Recommendations
These recommendations are based on a thorough analysis of Globe's strengths, weaknesses, opportunities, and threats, as well as the competitive landscape and industry trends. They are aligned with Globe's mission to empower Filipinos and drive digital innovation.
1. Core Competencies and Consistency with Mission: The recommendations leverage Globe's existing strengths, such as its brand recognition, network infrastructure, and financial stability, while addressing its weaknesses, such as its limited digital expertise and lack of global experience. They are also consistent with Globe's mission to empower Filipinos and drive digital innovation.
2. External Customers and Internal Clients: The recommendations focus on improving the customer experience by providing innovative digital services and expanding market reach. They also aim to empower employees by fostering a digital culture and providing opportunities for growth.
3. Competitors: The recommendations address the competitive landscape by focusing on innovation, differentiation, and strategic partnerships. They aim to position Globe as a leader in the digital space and differentiate its offerings from competitors.
4. Attractiveness: The recommendations are expected to enhance Globe's profitability and market share by driving revenue growth, reducing costs, and increasing customer loyalty. The attractiveness of these recommendations is supported by the growing digital economy in the Philippines and other emerging markets.
5. Assumptions: The recommendations are based on the assumption that the Philippine digital economy will continue to grow, that Globe will be able to successfully acquire and retain skilled talent, and that the regulatory environment will remain favorable for Globe's expansion plans.
6. Conclusion
By implementing these recommendations, Globe can successfully navigate its dual transformation from a traditional telco to a tech-driven digital leader, expanding its reach beyond the Philippines and establishing a global presence. This transformation will require a commitment to innovation, strategic planning, and organizational change.
7. Discussion
Alternatives:
- Focusing solely on the domestic market: Globe could choose to focus solely on the Philippine market and ignore international expansion. This would be a less risky strategy, but it would limit Globe's growth potential.
- Acquiring a foreign telco: Globe could acquire a foreign telco to gain immediate access to a new market. This would be a faster approach to international expansion, but it would also be more expensive and risky.
- Partnering with a global tech company: Globe could partner with a global tech company to leverage its expertise and resources. This would be a less risky approach than acquiring a foreign telco, but it would also limit Globe's control over its own destiny.
Risks:
- Failure to attract and retain talent: Globe's success depends on its ability to attract and retain skilled professionals in the tech sector. Failure to do so could hinder its digital transformation.
- Regulatory hurdles: Navigating the complex regulatory landscape in the Philippines and other emerging markets could pose significant challenges for Globe's expansion plans.
- Competitive pressure: The telecommunications industry is highly competitive, and Globe needs to constantly innovate and adapt to stay ahead of the competition.
Key Assumptions:
- The Philippine digital economy will continue to grow at a rapid pace.
- Globe will be able to successfully acquire and retain skilled talent.
- The regulatory environment will remain favorable for Globe's expansion plans.
8. Next Steps
Globe should implement the following steps to achieve its dual transformation:
- Develop a detailed strategic plan: This plan should outline the specific goals, initiatives, and timelines for Globe's transformation.
- Establish a dedicated transformation team: This team should be responsible for leading and managing the transformation process.
- Invest in technology and talent: Globe should invest in emerging technologies and develop programs to attract and retain skilled professionals.
- Pilot test new services and products: Globe should pilot test new services and products in the Philippine market before expanding to other markets.
- Monitor progress and make adjustments: Globe should continuously monitor progress towards its strategic goals and make adjustments as needed.
By taking these steps, Globe can successfully navigate its dual transformation and establish itself as a leading tech-driven digital company in the Philippines and beyond.
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Case Description
Many companies today face the need to embark on a dual transformation: Reinventing and sustaining their core business while concurrently creating new, future businesses. This case about Globe Telecom, Inc., in the Philippines presents the s.tory of just such a transformation The case is bookended by the CEO's 14-year tenure and describes successive waves of reviving and retooling the once-flagging telecom business. It is situated in a transient, highly competitive B2C landscape, continually susceptible to the forces of saturation and commodification. The thread connecting Globe's successive reinventions is the CEO's belief in the company's "unfair advantage" when building new businesses in telco space adjacencies. The project of building this advantage - and the attendant pursuit of new opportunities, sectors and partnerships - has had to be constantly balanced with the ongoing task of growing market share in the core mobile business. Underlying both sets of activities is the rediscovery, at regular intervals, of Globe's purpose as a corporation, a consumer player, an employer and an important stakeholder in the emerging and fast-growing domestic economy, as well a broader sense of being an agent of development for the nation. Managing these intricate processes requires not only foresight from the company's top leadership but also the presence of ambidextrous talent - a workforce that is up to the task of optimizing for today while transforming for tomorrow. Historically, organizations have separated these two tasks in terms of talent, budgets and reporting lines. The case showcases flesh-and-blood individual managers and their observations on the dual challenge of running this business at the same time as building the next businesses.
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