Harvard Case - Should It Survive? Charles Dunlap and the National Family Legal Foundation
"Should It Survive? Charles Dunlap and the National Family Legal Foundation" Harvard business case study is written by Christine Letts, John Buntin. It deals with the challenges in the field of Strategy. The case study is 13 page(s) long and it was first published on : Oct 1, 1998
At Fern Fort University, we recommend that the National Family Legal Foundation (NFLF) pursue a strategic transformation focused on leveraging technology and analytics to expand its reach and impact. This involves a multi-pronged approach that includes:
- Digital Transformation: Modernizing its website and online presence to create a user-friendly platform for accessing resources, engaging with legal professionals, and building a robust online community.
- Strategic Partnerships: Collaborating with other organizations and institutions that share similar values to expand its network and reach a wider audience.
- Content Marketing and Social Media: Developing engaging content that resonates with its target audience and utilizing social media platforms to build brand awareness and amplify its message.
- Fundraising and Resource Optimization: Exploring new fundraising avenues and optimizing its resource allocation to ensure long-term sustainability and growth.
2. Background
The National Family Legal Foundation (NFLF) is a non-profit organization dedicated to promoting strong families through legal advocacy and public education. Founded in 1979 by Charles Dunlap, NFLF has been a vocal advocate for traditional family values, particularly in the context of legal challenges to marriage, parenting, and child custody. However, the organization faces significant challenges, including declining membership, limited financial resources, and a changing social landscape.
The case study focuses on the dilemma faced by Charles Dunlap, the founder and president of NFLF, who must decide whether to continue operating the organization or to shut it down. The case presents a complex situation where the organization's core values and mission are challenged by dwindling resources and evolving societal norms.
3. Analysis of the Case Study
To analyze the NFLF's situation, we employ a combination of frameworks:
SWOT Analysis:
- Strengths: Strong brand recognition, dedicated staff, established network of legal professionals, strong commitment to its mission.
- Weaknesses: Limited financial resources, declining membership, outdated technology infrastructure, lack of a comprehensive digital strategy.
- Opportunities: Growing interest in family law issues, increasing demand for legal resources, potential for strategic partnerships, leveraging technology to expand reach.
- Threats: Changing social attitudes towards traditional family values, competition from other organizations, rising costs of legal advocacy, increased regulatory scrutiny of non-profits.
Porter's Five Forces:
- Threat of New Entrants: Low due to the specialized nature of the organization's work and the need for significant resources.
- Bargaining Power of Buyers: High as NFLF relies on donations and membership fees.
- Bargaining Power of Suppliers: Low as the organization primarily relies on internal resources and volunteers.
- Threat of Substitute Products: High due to the availability of alternative resources and legal services.
- Rivalry Among Existing Competitors: High due to the presence of numerous organizations advocating for similar causes.
Value Chain Analysis:
- Primary Activities: Legal advocacy, public education, resource development, fundraising.
- Support Activities: Human resource management, technology infrastructure, financial management, marketing and communications.
Business Model Innovation: NFLF needs to explore innovative business models to address its financial challenges and expand its reach. This could involve:
- Diversification of revenue streams: Exploring new fundraising avenues beyond membership fees, such as grants, corporate sponsorships, and online donations.
- Value proposition innovation: Developing new products and services that cater to a wider audience, such as online legal resources, educational workshops, and peer-to-peer support networks.
- Channel innovation: Leveraging technology and social media to reach new audiences and expand its online presence.
4. Recommendations
To ensure NFLF's long-term survival and growth, we recommend the following actions:
Digital Transformation: Invest in modernizing its website and online presence to create a user-friendly platform for accessing legal resources, engaging with legal professionals, and building a robust online community. This includes:
- Developing a mobile-friendly website: Ensure accessibility and user-friendliness across all devices.
- Creating engaging content: Develop high-quality articles, videos, and podcasts that address relevant family law issues and provide valuable information to the target audience.
- Implementing a social media strategy: Utilize platforms like Facebook, Twitter, and Instagram to build brand awareness, engage with followers, and share relevant content.
- Leveraging data analytics: Track website traffic, social media engagement, and user behavior to optimize content and messaging.
Strategic Partnerships: Collaborate with other organizations and institutions that share similar values to expand its network and reach a wider audience. This could involve:
- Partnering with legal aid organizations: Offer pro bono legal services to low-income families in need.
- Collaborating with religious institutions: Reach out to churches, synagogues, and mosques to offer educational workshops and resources.
- Forming strategic alliances with other non-profits: Join forces with organizations focused on family issues, such as those promoting marriage, parenting, or child welfare.
Content Marketing and Social Media: Develop engaging content that resonates with its target audience and utilize social media platforms to build brand awareness and amplify its message. This includes:
- Creating compelling stories: Share real-life stories of families who have benefited from NFLF's services.
- Using visuals and video: Create engaging videos and infographics to make complex legal issues more accessible.
- Running social media campaigns: Promote events, resources, and advocacy efforts through targeted social media campaigns.
- Engaging with influencers: Partner with individuals and organizations with a large following to reach a wider audience.
Fundraising and Resource Optimization: Explore new fundraising avenues and optimize its resource allocation to ensure long-term sustainability and growth. This involves:
- Developing a comprehensive fundraising strategy: Identify potential donors, cultivate relationships, and implement effective fundraising campaigns.
- Optimizing resource allocation: Prioritize programs and activities that generate the highest impact and align with the organization's mission.
- Exploring alternative funding sources: Consider grants, corporate sponsorships, and crowdfunding platforms.
- Implementing cost-saving measures: Streamline operations, reduce administrative expenses, and leverage technology to improve efficiency.
5. Basis of Recommendations
Our recommendations are based on the following considerations:
- Core competencies and consistency with mission: The proposed strategies align with NFLF's core competencies in legal advocacy and public education, while leveraging technology to expand its reach and impact.
- External customers and internal clients: The recommendations focus on engaging with external customers (families seeking legal resources) and internal clients (legal professionals and advocates) through a user-friendly online platform and engaging content.
- Competitors: The recommendations address the competitive landscape by focusing on differentiation through innovative content, strategic partnerships, and a strong digital presence.
- Attractiveness ' quantitative measures if applicable: While it is difficult to quantify the impact of non-profit initiatives, the proposed strategies aim to increase membership, donations, and public awareness, ultimately leading to greater financial stability and long-term sustainability.
All assumptions, such as the increasing demand for family law resources and the potential for technology to drive engagement, are explicitly stated and considered in the recommendations.
6. Conclusion
The National Family Legal Foundation faces significant challenges, but it also has the potential to thrive in the evolving social landscape. By embracing a strategic transformation that leverages technology, builds strategic partnerships, and focuses on engaging content, NFLF can expand its reach, enhance its impact, and ensure its long-term survival.
7. Discussion
Other alternatives not selected include:
- Shutting down the organization: This would be a drastic measure that would eliminate NFLF's ability to advocate for its cause.
- Maintaining the status quo: This would likely lead to continued decline in membership and financial resources, ultimately resulting in the organization's demise.
The risks associated with our recommendations include:
- Resistance to change: Some stakeholders may resist the proposed digital transformation and strategic partnerships.
- Technological challenges: Implementing a comprehensive digital strategy requires significant investment and expertise.
- Competition from other organizations: The non-profit sector is highly competitive, and NFLF must differentiate itself to attract supporters.
Key assumptions underlying our recommendations include:
- Growing demand for family law resources: The changing social landscape is increasing the need for legal support for families.
- Potential for technology to drive engagement: Technology can be used to reach new audiences, build community, and deliver valuable resources.
- Availability of funding: NFLF can secure sufficient funding to implement its strategic transformation.
8. Next Steps
To implement the recommendations, NFLF should:
- Form a strategic planning committee: This committee should include key stakeholders, such as board members, staff, and volunteers, to develop a comprehensive plan for digital transformation, strategic partnerships, and fundraising.
- Develop a detailed budget: Allocate resources to implement the proposed strategies, including website development, social media marketing, and staff training.
- Identify and recruit key personnel: Hire individuals with expertise in digital marketing, social media, and fundraising to lead the transformation.
- Establish key performance indicators (KPIs): Track progress towards achieving the organization's goals, such as website traffic, social media engagement, membership growth, and fundraising revenue.
- Monitor and evaluate results: Continuously assess the effectiveness of the implemented strategies and make adjustments as needed.
By taking these steps, NFLF can navigate the challenges of the current landscape and position itself for long-term success.
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Case Description
This nonprofit strategic planning case tells the story of the Phoenix-based National Family Legal Foundation, an anti-pornography advocacy group which, after attaining national influence during the 1980s, finds itself, in 1995, nearly bankrupt and without a clear mission. When Charles Dunlap, a local real estate developer, agrees to join the board of directors, he unknowingly takes the first step toward a central role in deciding the fate of NFLF. With little left to work with but a skeleton staff and a small group of committed board members, Dunlap, thrust into a central role, must decide whether there is any way the organization can be effective, given its now-limited resources, or whether the time has come to close up shop.
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