Harvard Case - SEAS and HBS in Allston
"SEAS and HBS in Allston" Harvard business case study is written by Thomas R. Eisenmann, Kerry Herman. It deals with the challenges in the field of Strategy. The case study is 19 page(s) long and it was first published on : Mar 3, 2017
At Fern Fort University, we recommend that Harvard Business School (HBS) and the School of Engineering and Applied Sciences (SEAS) pursue a strategic alliance to foster innovation and collaboration in the Allston campus. This alliance should focus on creating a vibrant ecosystem for research, entrepreneurship, and education, leveraging the strengths of both schools and positioning them as global leaders in the fields of technology, business, and sustainability.
2. Background
The case study explores the challenges and opportunities facing HBS and SEAS as they relocate to the Allston campus. HBS seeks to enhance its position as a leading business school by embracing innovation and technology, while SEAS aims to expand its research and educational offerings, particularly in areas like artificial intelligence and data science. Both schools face the challenge of integrating their distinct cultures and academic programs within the new campus environment.
The main protagonists of the case are:
- Harvard University: The overarching institution seeking to leverage the Allston campus for growth and innovation.
- HBS: A prestigious business school looking to integrate technology and entrepreneurship into its curriculum.
- SEAS: An engineering school focused on research and education in cutting-edge fields.
- The Allston community: Residents and stakeholders who have concerns about the impact of the expansion on their neighborhood.
3. Analysis of the Case Study
We can analyze the case using a combination of frameworks:
1. Porter's Five Forces:
- Threat of New Entrants: High, as the higher education landscape is increasingly competitive.
- Bargaining Power of Buyers: Moderate, as students and employers have choices.
- Bargaining Power of Suppliers: Low, as universities have access to a wide range of resources.
- Threat of Substitutes: Moderate, as alternative learning platforms and online courses are growing.
- Rivalry Among Existing Competitors: High, as top universities compete for talent, funding, and reputation.
2. SWOT Analysis:
HBS:
- Strengths: Global reputation, strong alumni network, experienced faculty.
- Weaknesses: Traditional curriculum, limited focus on technology and entrepreneurship.
- Opportunities: Embrace innovation, leverage technology, collaborate with SEAS.
- Threats: Competition from other business schools, changing student preferences.
SEAS:
- Strengths: Cutting-edge research, strong engineering talent, focus on innovation.
- Weaknesses: Limited business acumen, lack of entrepreneurial culture.
- Opportunities: Collaborate with HBS, develop business-oriented programs, attract entrepreneurs.
- Threats: Funding challenges, competition for talent, difficulty commercializing research.
3. Value Chain Analysis:
The alliance can create value by:
- Improving Research & Development: Combining SEAS's technical expertise with HBS's business acumen.
- Enhancing Education: Developing joint programs and courses that integrate business and technology.
- Boosting Entrepreneurship: Creating an incubator for startups and fostering a culture of innovation.
- Strengthening Brand Reputation: Positioning the Allston campus as a hub for cutting-edge research and entrepreneurship.
4. Business Model Innovation:
The alliance can explore new business models, such as:
- Joint ventures with industry partners: Collaborating with companies to develop and commercialize research.
- Online learning platforms: Offering joint programs and courses accessible globally.
- Incubator programs: Supporting startups and fostering entrepreneurship within the campus ecosystem.
4. Recommendations
We recommend the following actions to be taken by HBS and SEAS:
1. Establish a Joint Innovation Center: This center will serve as a hub for collaboration, research, and entrepreneurship, bringing together faculty, students, and industry partners from both schools.
2. Develop Joint Degree Programs: Create new programs that combine business and engineering disciplines, such as a Master of Science in Technology Management or a joint MBA/MS in Engineering.
3. Foster Entrepreneurship: Establish an incubator program to support student startups and attract external entrepreneurs. Offer mentorship, funding, and access to resources from both schools.
4. Leverage Technology and Analytics: Implement data-driven approaches to enhance teaching, research, and administrative processes. Explore the use of AI and machine learning for personalized learning and research.
5. Engage the Allston Community: Develop outreach programs and initiatives to address community concerns and foster collaboration.
5. Basis of Recommendations
These recommendations align with the core competencies and missions of both schools, aiming to:
- Enhance HBS's focus on innovation and technology: By integrating SEAS's expertise and fostering entrepreneurship.
- Expand SEAS's reach and impact: By collaborating with HBS to develop business-oriented programs and commercialize research.
- Create a vibrant and collaborative ecosystem in Allston: Attracting talent, fostering innovation, and contributing to the local community.
The recommendations are also supported by the following:
- External customers: The demand for graduates with skills in both business and technology is increasing.
- Internal clients: Faculty and students from both schools will benefit from the collaboration and access to new resources.
- Competitors: The alliance will position HBS and SEAS as leaders in innovation and entrepreneurship, enhancing their competitive advantage.
- Attractiveness: The potential benefits of the alliance are significant, including increased research output, stronger brand reputation, and enhanced student outcomes.
6. Conclusion
The strategic alliance between HBS and SEAS in Allston presents a unique opportunity to create a dynamic ecosystem for innovation, entrepreneurship, and education. By leveraging their combined strengths, the schools can position themselves as global leaders in the fields of technology, business, and sustainability, while also contributing to the economic and social development of the Allston community.
7. Discussion
Other alternatives not selected include:
- Independent development: HBS and SEAS could pursue their own strategies without collaborating. However, this would limit their potential for innovation and impact.
- Merging the schools: This would be a more drastic step that could lead to cultural clashes and administrative challenges.
Key risks and assumptions include:
- Cultural differences: Overcoming the distinct cultures of HBS and SEAS will be crucial for successful collaboration.
- Funding challenges: Securing sufficient funding for the joint initiatives will be essential.
- Community engagement: Building trust and collaboration with the Allston community will be critical for the project's success.
8. Next Steps
The following steps should be taken to implement the recommendations:
- Form a joint task force: Composed of representatives from both schools to develop a detailed plan for the alliance.
- Secure funding: Seek funding from the university, private donors, and industry partners.
- Develop joint programs and initiatives: Create a roadmap for new programs, courses, and research collaborations.
- Engage the Allston community: Establish a community advisory board and develop outreach programs.
The timeline for implementation will depend on the availability of resources and the level of commitment from both schools. However, the project should be initiated within the next year to capitalize on the opportunity presented by the Allston campus.
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Case Description
The case describes opportunities for and barriers to collaboration between the Harvard School of Engineering and Applied Sciences (SEAS) and Harvard Business School as SEAS prepares to move two-thirds of its faculty and classes to a new campus in Allston, 1.5 miles from its current Cambridge location. Companion cases ("SEAS in 2016," 817-063, and "HBS in 2016," 817-062) provide background on the two schools.
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